Works matching IS 02734753 AND DT 2010 AND VI 32 AND IP 3

Results: 9

The Editor’s Corner.

Published in:

Journal of Marketing Education, 2010, v. 32, n. 3, p. 251, doi. 10.1177/0273475310387580

By:

Lincoln, Douglas J.

Publication type:

Article

Knowledge and Skill Requirements for Marketing Jobs in the 21st Century.

Published in:

Journal of Marketing Education, 2010, v. 32, n. 3, p. 341, doi. 10.1177/0273475310380881

By:

Pefanis Schlee, Regina;
Harich, Katrin R.

Publication type:

Article

Professor Brand Advocacy: Do Brand Relationships Matter?

Published in:

Journal of Marketing Education, 2010, v. 32, n. 3, p. 328, doi. 10.1177/0273475310380880

By:

Jillapalli, Ravi K.;
Wilcox, James B.

Publication type:

Article

In Search of Eminence: A Personal Brand-Building Perspective on the Achievement of Scholarly Prominence in Marketing.

Published in:

Journal of Marketing Education, 2010, v. 32, n. 3, p. 314, doi. 10.1177/0273475310379337

By:

Noble, Charles H.;
Bentley, John P.;
Campbell, David;
Singh, Jatinder J.

Publication type:

Article

Incorporating Transformative Consumer Research Into the Consumer Behavior Course Experience.

Published in:

Journal of Marketing Education, 2010, v. 32, n. 3, p. 292, doi. 10.1177/0273475310377784

By:

Petkus, Ed

Publication type:

Article

Using the Jazz Metaphor to Enhance Student Learning and Skill Development in the Marketing Research Course.

Published in:

Journal of Marketing Education, 2010, v. 32, n. 3, p. 300, doi. 10.1177/0273475310377782

By:

Mills, Michael Kenneth

Publication type:

Article

The Effect of Culture on the Academic Honesty of Marketing and Business Students.

Published in:

Journal of Marketing Education, 2010, v. 32, n. 3, p. 275, doi. 10.1177/0273475310377781

By:

Payan, Janice;
Reardon, James;
McCorkle, Denny E.

Publication type:

Article

Students’ Evaluation of Teaching: Concerns of Item Diagnosticity.

Published in:

Journal of Marketing Education, 2010, v. 32, n. 3, p. 264, doi. 10.1177/0273475310377759

By:

Madden, Thomas J.;
Dillon, William R.;
Leak, Roland L.

Publication type:

Article

Engaging Marketing Students: Student Operated Businesses in a Simulated World.

Published in:

Journal of Marketing Education, 2010, v. 32, n. 3, p. 253, doi. 10.1177/0273475310377758

By:

Russell-Bennett, Rebekah;
Rundle-Thiele, Sharyn R.;
Kuhn, Kerri-Ann

Publication type:

Article