Works matching Marketing of Education
Results: 5000
Post-Pandemic Marketing: Use of Business Crisis Recovery Frameworks to Enhance Entrepreneurial Marketing Education.
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- Journal of Marketing Education, 2023, v. 45, n. 3, p. 211, doi. 10.1177/02734753231190249
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უმაღლესი განათლების მარკეტინგის ახალი მიდგომები (კონცეპტუალური მიმოხილვა).
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- Economics & Business (1987-5789), 2021, n. 3, p. 87
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Bütüncül Kanal Pazarlama Yaklaşımında Dijital Dönüşümün Geleceği: Yükseköğretime Yönelik Kavramsal Bir Araştırma.
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- Itobiad: Journal of the Human & Social Science Researches / İnsan ve Toplum Bilimleri Araştırmaları Dergisi, 2023, v. 12, n. 3, p. 1596, doi. 10.15869/itobiad.1274151
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Exploring the Role of Sustainability-Oriented Marketing Education in Promoting Consciousness for Sustainable Consumption.
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- Sustainability (2071-1050), 2022, v. 14, n. 13, p. 8077, doi. 10.3390/su14138077
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Marketing Mix Instruments as Factors of Improvement of Students' Satisfaction in Higher Education Institutions in Republic of Serbia and Spain.
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- Sustainability (2071-1050), 2020, v. 12, n. 18, p. 7802, doi. 10.3390/su12187802
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學校教育行銷知識基礎之文字探勘研究.
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- School Administrators, 2022, n. 141, p. 43, doi. 10.6423/HHHC.202209_(141).0003
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Artificial intelligence and ChatGPT: Exploring Current and potential future roles in marketing education.
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- Journal of Marketing Communications, 2024, v. 30, n. 2, p. 166, doi. 10.1080/13527266.2023.2289034
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Transformative Marketing Education: Drivers, Outcomes, and Research Agenda.
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- Journal of Marketing Education, 2025, v. 47, n. 1, p. 42, doi. 10.1177/02734753241266170
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Digital Marketing and Analytics Education: A Systematic Review.
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- Journal of Marketing Education, 2024, v. 46, n. 1, p. 32, doi. 10.1177/02734753231166414
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Exploring Students' Motivation to Participate in Entrepreneurial Marketing Education.
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- Journal of Marketing Education, 2023, v. 45, n. 3, p. 278, doi. 10.1177/02734753231178501
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A Bibliometric Analysis of the Impact of Digital Marketing in Higher Education.
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- International Journal of Interdisciplinary Organizational Studies, 2024, v. 19, n. 1, p. 123, doi. 10.18848/2324-7649/CGP/v19i01/123-148
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THE INFLUENCE OF ONLINE EDUCATION OVER MARKETING STUDENTS EDUCATION.
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- Annals of 'Constantin Brancusi' University of Targu-Jiu. Economy Series / Analele Universităţii 'Constantin Brâncuşi' din Târgu-Jiu Seria Economie, 2024, n. 6, p. 196
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Reflections on jazz training and marketing education.
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- Marketing Theory, 2016, v. 16, n. 4, p. 429, doi. 10.1177/1470593116652672
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SIGNIFICANCES OF MARKETING EDUCATION IN REDUCING POVERTY IN INDONESIA: SPECIAL REVIEW ON QUALITY OF LIFE.
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- Journal of Eastern European & Central Asian Research, 2022, v. 9, n. 1, p. 101, doi. 10.15549/jeecar.v9i1.867
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Implementing Problem-Based Learning in Marketing Education: A Systematic Review and Analysis.
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- Education Sciences, 2024, v. 14, n. 11, p. 1139, doi. 10.3390/educsci14111139
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Transforming Marketing Education of the Future: The Role of Intelligent Agent Technologies (IATs) in Enhancing Student Learning.
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- Atlantic Marketing Journal, 2013, v. 2, n. 3, p. 1
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A step change in marketing communication education - the next urgent steps for research.
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- Journal of Marketing Communications, 2024, v. 30, n. 2, p. 152, doi. 10.1080/13527266.2023.2287233
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A multi-stakeholder perspective of relationship marketing in higher education institutions.
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- Journal of Marketing for Higher Education, 2024, v. 34, n. 2, p. 502, doi. 10.1080/08841241.2022.2034201
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STUDENTS' PREFERENCES AND OPINIONS ON DESIGN OF A MOBILE MARKETING EDUCATION APPLICATION.
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- Turkish Online Journal of Distance Education (TOJDE), 2014, v. 15, n. 1, p. 189, doi. 10.17718/tojde.76203
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Reflecting on experiential learning in marketing education.
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- Marketing Review, 2014, v. 14, n. 1, p. 97, doi. 10.1362/146934714X13948909473266
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The Impact of Megatrends on Marketing Communications Education. Results of an International Survey Among Educators.
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- Journal of Media Research, 2020, v. 13, n. 3, p. 31, doi. 10.24193/jmr.38.2
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Strategic brand management for higher education institutions with graduate degree programs: empirical insights from the higher education marketing mix.
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- Journal of Strategic Marketing, 2020, v. 28, n. 3, p. 225, doi. 10.1080/0965254X.2018.1496131
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The Importance of Brand Equity in the Business of Marketing Education.
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- Journal of Marketing Education, 2025, v. 47, n. 1, p. 17, doi. 10.1177/02734753241263111
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The First 25 Years of Digital Marketing Education Research: A Thematic Exploration and an Agenda for Future Inquiry.
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- Journal of Marketing Education, 2024, v. 46, n. 3, p. 240, doi. 10.1177/02734753231212212
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Tell Me a Story! Blending Digital Storytelling Into Marketing Higher Education for Student Engagement.
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- Journal of Marketing Education, 2023, v. 45, n. 2, p. 167, doi. 10.1177/02734753221090419
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Analytics Capability in Marketing Education: A Practice-Informed Model.
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- Journal of Marketing Education, 2021, v. 43, n. 3, p. 298, doi. 10.1177/02734753211042404
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Journal of Marketing Education : A Retrospective Overview Between 1979 and 2019.
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- Journal of Marketing Education, 2021, v. 43, n. 2, p. 139, doi. 10.1177/0273475321996026
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Thank You for Being a Friend: A Peer-Learning Approach to Marketing Education.
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- Journal of Marketing Education, 2021, v. 43, n. 2, p. 216, doi. 10.1177/0273475320979632
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The Future of Marketing Education: A Practitioner’s Perspective.
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- Journal of Marketing Education, 2013, v. 35, n. 1, p. 54, doi. 10.1177/0273475312465091
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The Journal of Marketing Education: Past, Present, and Future.
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- Journal of Marketing Education, 2012, v. 34, n. 3, p. 217, doi. 10.1177/0273475312458676
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A Decade of Scholarship in Marketing Education.
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- Journal of Marketing Education, 2011, v. 33, n. 3, p. 326, doi. 10.1177/0273475311420240
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Developing Pedagogical Competence: Issues and Implications for Marketing Education.
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- Journal of Marketing Education, 2010, v. 32, n. 2, p. 197, doi. 10.1177/0273475309360162
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MARKETING IN ROMANIAN HIGHER EDUCATION IN THE CONTEXT OF EUROPEAN INTEGRATION.
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- Annals of the University of Oradea, Economic Science Series, 2008, v. 17, n. 4, p. 930
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Heart or Mind? The Impact of Power Distance Belief on the Persuasiveness of Cognitive Versus Affective Appeals in Education Marketing Messages.
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- Journal of Marketing Research (JMR), 2022, v. 59, n. 1, p. 173, doi. 10.1177/00222437211002196
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Digitalization of Marketing Education: New Approaches for Universities in the Post-Covid-19 Era.
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- Journal of University Research / Üniversite Araştırmaları Dergisi, 2021, v. 4, n. 1, p. 61, doi. 10.26701/uad.878216
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EDUCAÇÃO EM MARKETING: UMA ANÁLISE BIBLIOMÉTRICA ANCORADA NO SÉCULO XXI (2001 - 2020).
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- Journal of Management Analysis / Revista Gestão em Análise, 2022, v. 11, n. 2, p. 170, doi. 10.12662/2359-618xregea.v11i2.p170-183.2022
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Team Case Study in Exploring Practical Problems in Undergraduate Marketing Education.
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- Journal of Higher Education Theory & Practice, 2024, v. 24, n. 9, p. 99, doi. 10.33423/jhetp.v24i9.7259
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Revolutionizing Business and Marketing Education: The MECCDAL Model and a Case Study from the American Institute of Business Experience Design.
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- Journal of Macromarketing, 2024, v. 44, n. 3, p. 590, doi. 10.1177/02761467241244472
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Revisiting integrated marketing communication (IMC): a scale to assess IMC in higher education (HE).
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- Journal of Marketing for Higher Education, 2021, v. 31, n. 1, p. 58, doi. 10.1080/08841241.2020.1758283
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Marketing for Higher Education: A Relationship Marketing Approach.
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- Journal of Marketing for Higher Education, 2008, v. 18, n. 1, p. 50, doi. 10.1080/08841240802100188
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GAMIFICATION IN MARKETING EDUCATION: A GAME FOR LEARNING ABOUT CONSUMER BEHAVIOR IN RETAIL.
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- Pedagogy / Pedagogika (0861-3982), 2024, v. 96, p. 52, doi. 10.53656/ped2024-9s.04
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From Talk to Action: How Small Steps Can Make a Big Impact in Marketing Education for Climate Action.
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- Journal of Marketing Education, 2024, v. 46, n. 2, p. 140, doi. 10.1177/02734753241232326
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Generative AI and Marketing Education: What the Future Holds.
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- Journal of Marketing Education, 2024, v. 46, n. 1, p. 6, doi. 10.1177/02734753231215436
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Heuristics and the Choice of Method in Entrepreneurial Marketing Education.
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- Journal of Marketing Education, 2023, v. 45, n. 3, p. 296, doi. 10.1177/02734753231190886
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Student-to-Student Interactions in Marketing Education: A Critical Incident Technique-Based Inquiry Into Drivers of Students' (Dis)Satisfaction.
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- Journal of Marketing Education, 2022, v. 44, n. 1, p. 25, doi. 10.1177/02734753211027617
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Gender transformative advertising pedagogy: promoting gender justice through marketing education.
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- Journal of Marketing Management, 2023, v. 39, n. 1/2, p. 108, doi. 10.1080/0267257X.2022.2157461
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A Study of the Marketing Innovation Practices in Select Higher Education Institutions in Bangalore.
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- 3D: IBA Journal of Management & Leadership, 2020, v. 12, n. 1, p. 97
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Neutrosophic-Operational and Multi-Decision Analysis Study for Meeting the Demands of FinTech Education Marketing.
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- International Journal of Neutrosophic Science (IJNS), 2023, v. 20, n. 4, p. 197, doi. 10.54216/IJNS.200416
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Determinants of Intentions towards Sustainable Consumption among University Students in Nigeria: The Role of Sustainability-oriented Marketing Education and Morality.
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- African Journal of Business & Economic Research, 2022, v. 17, n. 4, p. 29, doi. 10.31920/1750-4562/2022/v17n4a2
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Marketing research education in the Big Data era.
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- International Journal of Market Research, 2019, v. 61, n. 3, p. 233, doi. 10.1177/1470785319825535
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- Article