Found: 19
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Strategic sport marketing in the society of the spectacle.
- Published in:
- Journal of Strategic Marketing, 2024, v. 32, n. 6, p. 744, doi. 10.1080/0965254X.2021.1965188
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- Article
A Typology of Countries Using Place Branding Through Sport.
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- Journal of Global Sport Management, 2024, v. 9, n. 4, p. 704, doi. 10.1080/24704067.2021.1972431
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- Article
A Tale of Two Networks: Contrasting Sport for Development and Peace Actor-Networks.
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- Journal of Global Sport Management, 2019, v. 4, n. 4, p. 371, doi. 10.1080/24704067.2018.1477517
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- Article
From clipboards to annual reports: innovations in sport for development fact management.
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- Managing Sport & Leisure, 2019, v. 24, n. 6, p. 400, doi. 10.1080/23750472.2019.1684838
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- Article
Making small sports clubs manageable and economically sustainable – a study on clay target shooting in Italy.
- Published in:
- Managing Sport & Leisure, 2016, v. 21, n. 5, p. 283, doi. 10.1080/23750472.2016.1273791
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- Article
Brand Strategy in Professional Sports: The Case of French Soccer Teams.
- Published in:
- European Sport Management Quarterly, 2005, v. 5, n. 1, p. 23, doi. 10.1080/16184740500089524
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- Article
Carrying excess baggage? Considerations for social sport for development businesses.
- Published in:
- Social Business, 2016, v. 6, n. 2, p. 153, doi. 10.1362/204440816X14715138381667
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- Article
From sport to 'sportainment': The art of creating an added-value brand experience for fans.
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- Journal of Brand Strategy, 2021, v. 9, n. 4, p. 408, doi. 10.69554/ubjt5875
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- Article
Sport teams' brands going international: The 'Integrated Marketing Strategy on the Internationalisation in Sport' (IMSIS).
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- Journal of Brand Strategy, 2016, v. 5, n. 2, p. 218, doi. 10.69554/xgsw8948
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- Article
Strategic management of the brand in the world of sport.
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- Journal of Brand Strategy, 2013, v. 2, n. 4, p. 403
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- Article
Wood use in nonresidential construction: A case for communication with architects.
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- Forest Products Journal, 2009, v. 59, n. 1/2, p. 57
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- Article
How strong is my sports brand? The case of the Montréal Canadiens Hockey Club.
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- Journal of Sponsorship, 2011, v. 4, n. 4, p. 353
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- Article
Football brand management: Minor league versus Champions League.
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- Journal of Sponsorship, 2011, v. 4, n. 2, p. 178
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- Publication type:
- Article
Football teams going international -- The strategic leverage of branding.
- Published in:
- Journal of Sponsorship, 2009, v. 3, n. 1, p. 10
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- Article
How and when is a sponsor's image beneficial to the sponsoree? The importance of a perfect match.
- Published in:
- Journal of Sponsorship, 2008, v. 1, n. 3, p. 225
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- Publication type:
- Article
How and when is a sponsor's image beneficial to the sponsoree? The importance of a perfect match.
- Published in:
- Journal of Sponsorship, 2008, v. 1, n. 3, p. 225
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- Publication type:
- Article
SEEING IS BELIEVING: SPECIAL OLYMPICS EVENTS AND THE SOCIETY OF THE SPECTACLE.
- Published in:
- Event Management, 2022, v. 26, n. 3, p. 473, doi. 10.3727/152599521X16192004803539
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- Article
Sport for Development and Peace in Action.
- Published in:
- Journal of Sport & Social Issues, 2016, v. 40, n. 5, p. 432, doi. 10.1177/0193723516632574
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- Article
Marketing stratégique du sport Le cas d'une franchise de la Ligue nationale de hockey.
- Published in:
- Revue Française de Gestion, 2004, n. 150, p. 161
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- Article