Works matching DE "MEDICAL care marketing"

Results: 567

The influence of digital media on the success of a health care unit.

Published in:

Journal of Medicine & Life, 2018, v. 11, n. 3, p. 254, doi. 10.25122/jml-2018-0064

By:

Radu, Maria;
Radu, Gabriel;
Condurache, Alexandru;
Purcărea, Victor Lorin

Publication type:

Article

Creating the ideal patient experience.

Published in:

Journal of Medicine & Life, 2016, v. 9, n. 4, p. 380, doi. 10.22336/jml.2016.0411

By:

Purcărea, Th. V.

Publication type:

Article

Consumer-Driven Health Care May Not Be What Patients Need--Caveat Emptor.

Published in:

2009

By:

Berenson, Robert A.;
Cassel, Christine K.

Publication type:

Editorial

Health Services Marketing for Routine Child Vaccinations in the Philippines.

Published in:

Services Marketing Quarterly, 2015, v. 36, n. 3, p. 189, doi. 10.1080/15332969.2015.1046770

By:

Mendoza, Roger Lee

Publication type:

Article

What Consumers Want from Physician Web Sites: An Exploratory Analysis.

Published in:

Services Marketing Quarterly, 2006, v. 28, n. 2, p. 25, doi. 10.1300/J396v28n02_02

By:

Sanchez, Maria H.;
Sanchez, Peter M.

Publication type:

Article

Geomarketing en salud para ubicar oferta de servicios médicos de valor: Caso: Proyecto de investigación para ubicar una nueva oferta hospitalaria.

Published in:

Salud Uninorte, 2008, v. 24, n. 2, p. 319

By:

Romero, Luis Alfonso Pérez

Publication type:

Article

COMPETITION AMONG HOSPITALS AND ITS MEASUREMENT: THEORY AND A CASE STUDY.

Published in:

2010

By:

Ecevit, Eyyup;
Ciftci, Fatih;
Ag, Yusuf

Publication type:

Case Study

Medical Errors and the Marketing of Health Information Technology.

Published in:

Public Relations Quarterly, 2001, v. 46, n. 2, p. 10

By:

Martin, Benjamin E.

Publication type:

Article

New Tactics in Medical Marketing.

Published in:

Public Relations Quarterly, 1991, v. 36, n. 1, p. 34

By:

Wyatt, M. J.

Publication type:

Article

Categorical versus dimensional thinking: improving anti-stigma campaigns by matching health message frames and implicit worldviews.

Published in:

Journal of the Academy of Marketing Science, 2020, v. 48, n. 2, p. 222, doi. 10.1007/s11747-019-00673-7

By:

Meyer, Jan-Hinrich;
De Ruyter, Ko;
Grewal, Dhruv;
Cleeren, Kathleen;
Keeling, Debbie Isobel;
Motyka, Scott

Publication type:

Article

Emerging technologies and analytics for a new era of value-centered marketing in healthcare.

Published in:

Journal of the Academy of Marketing Science, 2020, v. 48, n. 1, p. 9, doi. 10.1007/s11747-019-00692-4

By:

Agarwal, Ritu;
Dugas, Michelle;
Gao, Guodong (Gordon);
Kannan, P. K.

Publication type:

Article

THERE'S A COUPON FOR THAT: HOW COUPONS FOR MEDICAL SERVICES ON DAILY DEAL WEBSITES VIOLATE THE FEDERAL ANTI-KICKBACK STATUTE.

Published in:

Health Law & Policy, 2013, v. 7, n. 1, p. 67

By:

Ahiabor, Claudia

Publication type:

Article

Perfil profissional do cirurgião-dentista em associação ao conhecimento e utilização de marketing.

Published in:

Archives of Dental Science / Arquivos em Odontologia, 2012, v. 48, n. 1, p. 19, doi. 10.7308/aodontol/2012.48.11.03

By:

Bibiano Zuchini, André Richard;
dos Santos Lolli, Maria Carolina Gobbi;
Lolli, Luiz Fernando;
Lolli, Hugo Alberto

Publication type:

Article

Institutionalization of Marketing in Hospitals in the Czech Republic.

Published in:

Journal of Competitiveness, 2013, v. 5, n. 3, p. 46, doi. 10.7441/joc.2013.03.04

By:

Staňková, Pavla

Publication type:

Article

An Exploratory Study of Significant Differences in the Consumer Attitude toward Advertising by Chiropractors in Four Southern States in 2016: An Empirical Analysis by Demographical Characteristics.

Published in:

Conflict Resolution & Negotiation Journal, 2016, v. 2016, n. 3, p. 71

By:

Moser, H. Ronald;
Freeman, Jr, Gordon L.

Publication type:

Article

aafp NEWS NOW.

Published in:: American Family Physician, 2013, v. 87, n. 11, p. 751
Publication type:: Article

Can services marketing concepts be applied to health care?

Published in:

1998

By:

Proctor SR;
Wright GH

Publication type:

Journal Article

Grounding the Marketing Strategy of the Organizations in the Field of Health Care.

Published in:

Theoretical & Applied Economics, 2009, v. 16, n. 3, p. 71

By:

Cetină, Iuliana;
Orzan, Gheorghe;
Rădulescu, Violeta;
Orzan, Mihai

Publication type:

Article

Holistic Marketing for Dance/Movement Therapy: A Heuristic Study.

Published in:

American Journal of Dance Therapy, 2011, v. 33, n. 2, p. 196, doi. 10.1007/s10465-011-9116-4

By:

Schmidt, Kimberly

Publication type:

Article

Consumers and Spam E-mail for Health Topics.

Published in:

Journal of Internet Business, 2012, n. 10, p. 47

By:

Fogel, Joshua

Publication type:

Article

Segmentación y comportamiento de lealtad de los pacientes: un análisis clúster en los departamentos de salud de la Comunidad Valenciana.

Published in:

Revista Gerencia y Políticas de Salud, 2018, v. 17, n. 34, p. 1, doi. 10.11144/Javeriana.rgps17-34.sclp

By:

Calero Gimeno, Remedios;
Gallarza Granizo, Martina G.;
Gadea Peña, Sergio

Publication type:

Article

Aplicabilidad del Service-Dominant Logic al ámbito sanitario: caracterizando el servicio para la co-creación de valor.

Published in:

Revista Gerencia y Políticas de Salud, 2015, v. 14, n. 29, p. 179, doi. 10.11144/Javeriana.rgyps14-29.asdl

By:

Calero-Gimeno, Remedios;
Gallarza-Granizo, Martina G.

Publication type:

Article

10 Minutes With MARK SARBIEWSKI.

Published in:

2016

By:

BROOKE, ZACH

Publication type:

Interview

THE ELEPHANT IN THE ROOM.

Published in:

Marketing Health Services, 2015, v. 35, n. 4, p. 16

By:

SMITH, JERI

Publication type:

Article

7 Secrets of Engaging Online Video Scripts.

Published in:

Marketing Health Services, 2015, v. 35, n. 4, p. 14

By:

BURGER, LISA

Publication type:

Article

Is Convenience Ruining Your Brand? Digital consults and your brand's social presence are great, but patient loyalty relies on trust, not a witty Facebook post.

Published in:

Marketing Health Services, 2015, v. 35, n. 4, p. 10

By:

BERKOWITZ, ERIC N.

Publication type:

Article

Signed, Sealed, Delivered.

Published in:

Marketing Health Services, 2015, v. 35, n. 3, p. 12

By:

SUTTON, KYLE

Publication type:

Article

HARNESSING ONLINE MARKETING.

Published in:: Marketing Health Services, 2014, v. 34, n. 4, p. 4
Publication type:: Article

10 Minutes With ANITA BRIKMAN.

Published in:

2015

By:

DAVIS, JULIE

Publication type:

Interview

HEALTHY AMBITION.

Published in:

Marketing Health Services, 2015, v. 35, n. 1, p. 22

By:

MESSINGER, BRAD

Publication type:

Article

Role Playing.

Published in:

Marketing Health Services, 2014, v. 34, n. 4, p. 14

By:

JANSEN, ALICIA

Publication type:

Article

THE BUSINESS OF BREAST-FEEDING.

Published in:

Marketing Health Services, 2014, v. 34, n. 4, p. 22

By:

McNeal, Marguerite

Publication type:

Article

THE HEALTH CARE CURRICULUM.

Published in:

Marketing Health Services, 2014, v. 34, n. 4, p. 16

By:

Masell Oswald, Hilary

Publication type:

Article

Delivering Health Care.

Published in:

Marketing Health Services, 2014, v. 34, n. 4, p. 12

By:

MOSS ROGERS, ANNE

Publication type:

Article

Telling Your Brand Story.

Published in:

Marketing Health Services, 2014, v. 34, n. 4, p. 10

By:

GAGE LOFGREN, DIANE

Publication type:

Article

PATIENT VOICE.

Published in:

Marketing Health Services, 2013, v. 33, n. 3, p. 28

By:

Rothwell, Mark

Publication type:

Article

MARKETING MIX.

Published in:: Marketing Health Services, 2013, v. 33, n. 3, p. 4
Publication type:: Article

How are the evolving initiatives in health care reform impacting your marketing and communications efforts?

Published in:

Marketing Health Services, 2013, v. 33, n. 1, p. 6

By:

WEISS, RHODA

Publication type:

Article

A note from our editor.

Published in:

Marketing Health Services, 2013, v. 33, n. 1, p. 2

By:

WEISS, RHODA

Publication type:

Article

Meet Your Customers on Their Turf.

Published in:: Marketing Health Services, 2012, p. 28
Publication type:: Article

A CASE STUDY IN OWNED MEDIA: ELLIS MEDICINE'S BRAND LAUNCH.

Published in:: Marketing Health Services, 2012, p. 7
Publication type:: Article

How Effective Is Your Board?

Published in:: Marketing Health Services, 2011, v. 31, n. 4, p. 30
Publication type:: Article

Going Mobile?

Published in:: Marketing Health Services, 2011, v. 31, n. 4, p. 28
Publication type:: Article

BEYOND BROCHURES.

Published in:: Marketing Health Services, 2011, v. 31, n. 4, p. 8
Publication type:: Article

The Decline of Traditional Health Care Marketing.

Published in:: Marketing Health Services, 2011, v. 31, n. 3, p. 3
Publication type:: Article

Seize the Day.

Published in:

Marketing Health Services, 2011, v. 31, n. 1, p. 32

By:

Weiss, Rhoda

Publication type:

Article

SPREAD THE WORD.

Published in:

Marketing Health Services, 2011, v. 31, n. 1, p. 22

By:

Gombeski, William;
Britt, Jason;
Wray, Tanya;
Taylor, Jan;
Adkins, Wanda;
Riggs, Karen

Publication type:

Article

DETOX YOUR WORKPLACE.

Published in:

Marketing Health Services, 2010, v. 30, n. 3, p. 24

By:

Holloway, Elizabeth;
Kusy, Mitchell

Publication type:

Article

Ambassadors of Innovation.

Published in:

Marketing Health Services, 2010, v. 30, n. 3, p. 20

By:

Michael O'Brien;
Aud, Jody Buffington

Publication type:

Article

What is Your Greatest Marketing Challenge?

Published in:

Marketing Health Services, 2010, v. 30, n. 3, p. 3

By:

Weiss, Rhoda

Publication type:

Article