Trade Dress Consisting of 'Cool' Clothing and Catalog Not Protected.
- Published in:
- Journal of the Academy of Marketing Science, 2002, v. 30, n. 3, p. 272
- By:
- Publication type:
- Article
Works matching IS 00920703 AND DT 2002 AND VI 30 AND IP 3
Results: 14
1
2
Nominative Use of Trademarks on the Internet Is Permitted.
- Published in:
- Journal of the Academy of Marketing Science, 2002, v. 30, n. 3, p. 271
- By:
- Publication type:
- Article
3
Anti-Competitive Effects Dictate Outcome of New Trade Dress and Trademark Cases.
- Published in:
- Journal of the Academy of Marketing Science, 2002, v. 30, n. 3, p. 271
- By:
- Publication type:
- Article
4
Brand Asset Management.
- Published in:
- 2002
- By:
- Publication type:
- Book Review
5
The Role of Corporate Reputation for Multinational Firms: Accounting, Organizational, and Market Considerations.
- Published in:
- 2002
- By:
- Publication type:
- Book Review
6
The Birth of Internet Marketing Communications.
- Published in:
- 2002
- By:
- Publication type:
- Book Review
7
Marketing―The Retro Revolution.
- Published in:
- 2002
- By:
- Publication type:
- Book Review
8
Peggy Cunningham, Editor.
- Published in:
- Journal of the Academy of Marketing Science, 2002, v. 30, n. 3, p. 262
- By:
- Publication type:
- Article
9
An Exploratory Investigation of User Involvement in New Service Development.
- Published in:
- Journal of the Academy of Marketing Science, 2002, v. 30, n. 3, p. 250, doi. 10.1177/00970302030003006
- By:
- Publication type:
- Article
10
Comparative Evaluation and the Relationship Between Quality, Satisfaction, and Repurchase Loyalty.
- Published in:
- Journal of the Academy of Marketing Science, 2002, v. 30, n. 3, p. 240, doi. 10.1177/00970302030003005
- By:
- Publication type:
- Article
11
An Exploration of the Moderating Role of Buyer Corporate Culture in Industrial Buyer-Seller Relationships.
- Published in:
- Journal of the Academy of Marketing Science, 2002, v. 30, n. 3, p. 229, doi. 10.1177/00970302030003004
- By:
- Publication type:
- Article
12
The Effects of Job Autonomy, Customer Demandingness, and Trait Competitiveness on Salesperson Learning, Self-Efficacy, and Performance.
- Published in:
- Journal of the Academy of Marketing Science, 2002, v. 30, n. 3, p. 217, doi. 10.1177/00970302030003003
- By:
- Publication type:
- Article
13
The Effect of Relational Constructs on Customer Referrals and Number of Services Purchased From a Multiservice Provider: Does Age of Relationship Matter?
- Published in:
- Journal of the Academy of Marketing Science, 2002, v. 30, n. 3, p. 202, doi. 10.1177/00970302030003002
- By:
- Publication type:
- Article
14
An Attitudinal Model of Technology-Based Self-Service: Moderating Effects of Consumer Traits and Situational Factors.
- Published in:
- Journal of the Academy of Marketing Science, 2002, v. 30, n. 3, p. 184, doi. 10.1177/00970302030003001
- By:
- Publication type:
- Article