Marketing Strategies for Services: Globalization, Client-Orientation, Deregulation (Book).
- Published in:
- 1996
- By:
- Publication type:
- Book Review
Works matching IS 00920703 AND DT 1996 AND VI 24 AND IP 2
Results: 16
1
2
Winning Customers, Building Accounts: Some Do It Better Than Others (Book).
- Published in:
- 1996
- By:
- Publication type:
- Book Review
3
Essentials of Personal Selling: The New Professionalism (Book).
- Published in:
- 1996
- By:
- Publication type:
- Book Review
4
Soft Selling in a Hard World: Plain Talk on the Art of Persuasion (Book).
- Published in:
- 1996
- By:
- Publication type:
- Book Review
5
Marketing and the Law.
- Published in:
- Journal of the Academy of Marketing Science, 1996, v. 24, n. 2, p. 184, doi. 10.1177/0092070396242016
- By:
- Publication type:
- Article
6
Forecasting and Market Analysis Techniques: A Practical Approach (Book).
- Published in:
- 1996
- By:
- Publication type:
- Book Review
7
The New Marketing Research Systems - How to Use Strategic Database Information for Better Marketing Decisions (Book).
- Published in:
- 1996
- By:
- Publication type:
- Book Review
8
Personality and Ad-Evoked Feelings: The Case for Extraversion and Neuroticism.
- Published in:
- Journal of the Academy of Marketing Science, 1996, v. 24, n. 2, p. 99, doi. 10.1177/0092070396242001
- By:
- Publication type:
- Article
9
Sports Marketing: Competitive Business Strategies for Sports (Book).
- Published in:
- 1996
- By:
- Publication type:
- Book Review
10
On Great Service: A Framework for Action (Book).
- Published in:
- 1996
- By:
- Publication type:
- Book Review
11
Assessing Hierarchical Differences in Job-Related Attitudes and Turnover Among Retail Managers.
- Published in:
- Journal of the Academy of Marketing Science, 1996, v. 24, n. 2, p. 148, doi. 10.1177/0092070396242005
- By:
- Publication type:
- Article
12
Construct Validity of Spouses' Relative Influence Measures: An Application of the Direct Product Model.
- Published in:
- Journal of the Academy of Marketing Science, 1996, v. 24, n. 2, p. 157, doi. 10.1177/0092070396242006
- By:
- Publication type:
- Article
13
Opinion Leaders and Opinion Seekers: Two New Measurement Scales.
- Published in:
- Journal of the Academy of Marketing Science, 1996, v. 24, n. 2, p. 137, doi. 10.1177/0092070396242004
- By:
- Publication type:
- Article
14
InterPersonal Communication Skills: Training to Minimize Conflict and Build Collaboration in Today's Team-Oriented Workplace (Book).
- Published in:
- 1996
- By:
- Publication type:
- Book Review
15
Identifying Peer Mentors in the Sales Force: An Exploratory Investigation of Willingness and Ability.
- Published in:
- Journal of the Academy of Marketing Science, 1996, v. 24, n. 2, p. 125, doi. 10.1177/0092070396242003
- By:
- Publication type:
- Article
16
Buyer-Seller Relationships in the Procurement of Logistical Services.
- Published in:
- Journal of the Academy of Marketing Science, 1996, v. 24, n. 2, p. 110
- By:
- Publication type:
- Article