The Role of Psychological Meaning In Advertising.
- Published in:
- Journal of Advertising, 1988, v. 17, n. 1, p. 31, doi. 10.1080/00913367.1988.10673101
- By:
- Publication type:
- Article
Works matching AU Zimmer, Mary R.
Results: 8
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THE AVAILABILITY AND QUALITY OF TELEVISION VIEWING DATA: A RESPONSE.
- Published in:
- Journal of Advertising, 1986, v. 15, n. 4, p. 64, doi. 10.1080/00913367.1986.10673041
- By:
- Publication type:
- Article
3
ESTIMATING THE DUPLICATED AUDIENCE OF MEDIA VEHICLES IN NATIONAL ADVERTISING SCHEDULES.
- Published in:
- Journal of Advertising, 1986, v. 15, n. 3, p. 30, doi. 10.1080/00913367.1986.10673016
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- Publication type:
- Article
4
OBJECT RELATIONS THEORY: MALE AND FEMALE DIFFERENCES IN VISUAL INFORMATION PROCESSING.
- Published in:
- Advances in Consumer Research, 1987, v. 14, n. 1, p. 83
- By:
- Publication type:
- Article
5
RELATIONSHIPS BETWEEN AFFECT, PATRONAGE FREQUENCY AND AMOUNT OF MONEY SPENT WITH A COMMENT ON AFFECT SCALING AND MEASUREMENT.
- Published in:
- Advances in Consumer Research, 1986, v. 13, n. 1, p. 53
- By:
- Publication type:
- Article
6
An Information Theoretic Approach for Identifying Shared Information and Asymmetric Relationships Among Variables.
- Published in:
- Multivariate Behavioral Research, 1990, v. 25, n. 4, p. 479, doi. 10.1207/s15327906mbr2504_5
- By:
- Publication type:
- Article
7
Satisfaction Guaranteed: The Making of the American Mass Market.
- Published in:
- 1991
- By:
- Publication type:
- Book Review
8
Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity.
- Published in:
- 1994
- By:
- Publication type:
- Book Review