Culture and Consumption: New Approaches to the Symbolic Character of Consumer Goods and Activities.
- Published in:
- 1991
- By:
- Publication type:
- Book Review
Works matching IS 00920703 AND DT 1991 AND VI 19 AND IP 2
Results: 10
1
2
How Old Are You? Age Consciousness in American Culture.
- Published in:
- 1991
- By:
- Publication type:
- Book Review
3
Mnemonics in Marketing: a Pedagogical Tool.
- Published in:
- Journal of the Academy of Marketing Science, 1991, v. 19, n. 2, p. 141, doi. 10.1007/BF02726006
- By:
- Publication type:
- Article
4
Analyzing Interpersonal Communications in Industrial Marketing Negotiations.
- Published in:
- Journal of the Academy of Marketing Science, 1991, v. 19, n. 2, p. 129, doi. 10.1007/BF02726005
- By:
- Publication type:
- Article
5
Competitive Context and Price as Moderators of Country of Origin Preferences.
- Published in:
- Journal of the Academy of Marketing Science, 1991, v. 19, n. 2, p. 123, doi. 10.1007/BF02726004
- By:
- Publication type:
- Article
6
Quality Uncertainty, Brand Reliance, and Dissipative Advertising.
- Published in:
- Journal of the Academy of Marketing Science, 1991, v. 19, n. 2, p. 115, doi. 10.1007/BF02726003
- By:
- Publication type:
- Article
7
Impact of Country-of-Origin Cues on Consumer Judgments in Multi-Cue Situations: a Covariance Analysis.
- Published in:
- Journal of the Academy of Marketing Science, 1991, v. 19, n. 2, p. 105, doi. 10.1007/BF02726002
- By:
- Publication type:
- Article
8
Segmenting Corporate Exporting Activities: Sporadic versus Regular Exporters.
- Published in:
- Journal of the Academy of Marketing Science, 1991, v. 19, n. 2, p. 93, doi. 10.1007/BF02726001
- By:
- Publication type:
- Article
9
An Application and Extension of a Multidimensional Ethics Scale to Selected Marketing Practices and Marketing Groups.
- Published in:
- Journal of the Academy of Marketing Science, 1991, v. 19, n. 2, p. 83, doi. 10.1007/BF02726000
- By:
- Publication type:
- Article
10
Gender, Income Differences, and Marketing: Examining the "Earnings Gap" in Three Areas of Marketing.
- Published in:
- Journal of the Academy of Marketing Science, 1991, v. 19, n. 2, p. 77, doi. 10.1007/BF02725999
- By:
- Publication type:
- Article