Consumer Behavior, Sixth Edition.
- Published in:
- 1990
- By:
- Publication type:
- Book Review
Works matching IS 00920703 AND DT 1990 AND VI 18 AND IP 3
Results: 11
1
2
Why People Buy.
- Published in:
- 1990
- By:
- Publication type:
- Book Review
3
Homage to a Marketing Scholar: Robert D. W. Bartels, 1913-1989 Professor Emeritus The Ohio State University.
- Published in:
- Journal of the Academy of Marketing Science, 1990, v. 18, n. 3, p. 245, doi. 10.1007/BF02726476
- By:
- Publication type:
- Article
4
Advertising and the Market Process: A Modern Economic View.
- Published in:
- 1990
- By:
- Publication type:
- Book Review
5
Marketing and the Law.
- Published in:
- Journal of the Academy of Marketing Science, 1990, v. 18, n. 3, p. 249
- By:
- Publication type:
- Article
6
Social Responsibility and Personal Success: A Research Note.
- Published in:
- Journal of the Academy of Marketing Science, 1990, v. 18, n. 3, p. 239, doi. 10.1007/BF02726475
- By:
- Publication type:
- Article
7
Outdoor Advertising as Experiments.
- Published in:
- Journal of the Academy of Marketing Science, 1990, v. 18, n. 3, p. 229, doi. 10.1007/BF02726474
- By:
- Publication type:
- Article
8
An Application of the Elaboration Likelihood Model.
- Published in:
- Journal of the Academy of Marketing Science, 1990, v. 18, n. 3, p. 221, doi. 10.1007/BF02726473
- By:
- Publication type:
- Article
9
An Empirical Methodology for the Ethical Assessment of Marketing Phenomena Such as Casino Gambling.
- Published in:
- Journal of the Academy of Marketing Science, 1990, v. 18, n. 3, p. 209, doi. 10.1007/BF02726472
- By:
- Publication type:
- Article
10
An Empirical Test of the Job Satisfaction-Turnover Relationship: Assessing the Role of Job Performance for Retail Managers.
- Published in:
- Journal of the Academy of Marketing Science, 1990, v. 18, n. 3, p. 199, doi. 10.1007/BF02726471
- By:
- Publication type:
- Article
11
Perceived Conduct and Professional Ethics Among Marketing Faculty.
- Published in:
- Journal of the Academy of Marketing Science, 1990, v. 18, n. 3, p. 185, doi. 10.1007/BF02726470
- By:
- Publication type:
- Article