Drawing Inferences About Others on the Basis of Corporate Associations.
- Published in:
- Journal of the Academy of Marketing Science, 2006, v. 34, n. 2, p. 167, doi. 10.1177/0092070305284981
- By:
- Publication type:
- Article
Works matching IS 00920703 AND DT 2006 AND VI 34 AND IP 2
Results: 22
1
2
Recent Developments in Copyright Registration and Preregistration.
- Published in:
- Journal of the Academy of Marketing Science, 2006, v. 34, n. 2, p. 270, doi. 10.1177/009207030603400224
- By:
- Publication type:
- Article
3
Assessing Marketing Strategy Performance.
- Published in:
- 2006
- By:
- Publication type:
- Book Review
4
Driving Organizational Citizenship Behaviors and Salesperson In-Role Behavior Performance: The Role of Management Control and Perceived Organizational Support.
- Published in:
- Journal of the Academy of Marketing Science, 2006, v. 34, n. 2, p. 244, doi. 10.1177/0092070305280532
- By:
- Publication type:
- Article
5
Imperfect Information: The Persistence of Price Dispersion on the Web.
- Published in:
- Journal of the Academy of Marketing Science, 2006, v. 34, n. 2, p. 236, doi. 10.1177/0092070305283366
- By:
- Publication type:
- Article
6
Supreme Court Finds Marketing Activity Creates Liability in Peer-to-Peer (P2P) File-Sharing Case.
- Published in:
- Journal of the Academy of Marketing Science, 2006, v. 34, n. 2, p. 269, doi. 10.1177/0092070305286068
- By:
- Publication type:
- Article
7
Identity, Identification, and Relationship Through Social Alliances.
- Published in:
- Journal of the Academy of Marketing Science, 2006, v. 34, n. 2, p. 128, doi. 10.1177/0092070305284973
- By:
- Publication type:
- Article
8
The INSEAD-Wharton Alliance on Globalizing: Strategies for Building Successful Global Businesses.
- Published in:
- 2006
- By:
- Publication type:
- Book Review
9
Re-Imagine: Business Excellence in a Disruptive Age.
- Published in:
- 2006
- By:
- Publication type:
- Book Review
10
Brands Matter: An Empirical Demonstration of the Creation of Shareholder Value Through Branding.
- Published in:
- Journal of the Academy of Marketing Science, 2006, v. 34, n. 2, p. 224, doi. 10.1177/0092070305283356
- By:
- Publication type:
- Article
11
Consumer Evaluations of Corporate Brand Redeployments.
- Published in:
- Journal of the Academy of Marketing Science, 2006, v. 34, n. 2, p. 206, doi. 10.1177/0092070305284989
- By:
- Publication type:
- Article
12
What Does Brand Mean? Historical-Analysis Method and Construct Definition.
- Published in:
- Journal of the Academy of Marketing Science, 2006, v. 34, n. 2, p. 216, doi. 10.1177/0092070305284991
- By:
- Publication type:
- Article
13
Brand Portfolio, Corporate Image, and Reputation: Managing Brand Deletions.
- Published in:
- Journal of the Academy of Marketing Science, 2006, v. 34, n. 2, p. 195, doi. 10.1177/0092070305284988
- By:
- Publication type:
- Article
14
Enough Is Enough! When Identification No Longer Prevents Negative Corporate Associations.
- Published in:
- Journal of the Academy of Marketing Science, 2006, v. 34, n. 2, p. 185, doi. 10.1177/0092070305284983
- By:
- Publication type:
- Article
15
Identification Management and Its Bases: Bridging Management and Marketing Perspectives Through a Focus on Affiliation Dimensions.
- Published in:
- Journal of the Academy of Marketing Science, 2006, v. 34, n. 2, p. 174, doi. 10.1177/0092070305284984
- By:
- Publication type:
- Article
16
The Penguin's Window: Corporate Brands From an Open-Source Perspective.
- Published in:
- Journal of the Academy of Marketing Science, 2006, v. 34, n. 2, p. 115, doi. 10.1177/0092070305284972
- By:
- Publication type:
- Article
17
The Role of Corporate Social Responsibility in Strengthening Multiple Stakeholder Relationships: A Field Experiment.
- Published in:
- Journal of the Academy of Marketing Science, 2006, v. 34, n. 2, p. 158, doi. 10.1177/0092070305284978
- By:
- Publication type:
- Article
18
Building Corporate Associations: Consumer Attributions for Corporate Socially Responsible Programs.
- Published in:
- Journal of the Academy of Marketing Science, 2006, v. 34, n. 2, p. 147, doi. 10.1177/0092070305284976
- By:
- Publication type:
- Article
19
The Influence of Corporate Character on Customers and Employees: Exploring Similarities and Differences.
- Published in:
- Journal of the Academy of Marketing Science, 2006, v. 34, n. 2, p. 138, doi. 10.1177/0092070305284975
- By:
- Publication type:
- Article
20
Corporate Identity and the Societal Constituent.
- Published in:
- Journal of the Academy of Marketing Science, 2006, v. 34, n. 2, p. 107, doi. 10.1177/0092070305284970
- By:
- Publication type:
- Article
21
Identity, Intended Image, Construed Image, and Reputation: An Interdisciplinary Framework and Suggested Terminology.
- Published in:
- Journal of the Academy of Marketing Science, 2006, v. 34, n. 2, p. 99, doi. 10.1177/0092070305284969
- By:
- Publication type:
- Article
22
Corporate Branding, Identity, and Customer Response.
- Published in:
- Journal of the Academy of Marketing Science, 2006, v. 34, n. 2, p. 95, doi. 10.1177/0092070305284967
- By:
- Publication type:
- Article