Works matching IS 00920703 AND DT 2005 AND VI 33 AND IP 3

Results: 9

Marketing and the Law.

Published in:

2005

By:

Olazábal, Ann Morales;
Cava, Anita;
Sacasas, René;
Burgunder, Lee

Publication type:

Book Review

Organizational Capabilities in E-Commerce: An Empirical Investigation of E-Brokerage Service Providers.

Published in:

Journal of the Academy of Marketing Science, 2005, v. 33, n. 3, p. 360, doi. 10.1177/0092070305276150

By:

Saini, Amit;
Johnson, Jean L.

Publication type:

Article

Marketing, Market Growth, and Endogenous Growth Theory: An Inquiry Into the Causes of Market Growth.

Published in:

Journal of the Academy of Marketing Science, 2005, v. 33, n. 3, p. 347, doi. 10.1177/0092070305276324

By:

Bharadwaj, Sundar;
Clark, Terry;
Kulviwat, Songpol

Publication type:

Article

Intentions to Use Mobile Services: Antecedents and Cross-Service Comparisons.

Published in:

Journal of the Academy of Marketing Science, 2005, v. 33, n. 3, p. 330, doi. 10.1177/0092070305276149

By:

Herbjørn Nysveen;
Per E. Pedersen;
Helge Thorbjørnsen

Publication type:

Article

An Evaluation of Journals Used in Doctoral Marketing Programs.

Published in:

Journal of the Academy of Marketing Science, 2005, v. 33, n. 3, p. 313, doi. 10.1177/0092070304272052

By:

Bauerly, Ronald J.;
Johnson, Don T.

Publication type:

Article

The Role of Brand Personality in Charitable Giving: An Assessment and Validation.

Published in:

Journal of the Academy of Marketing Science, 2005, v. 33, n. 3, p. 295, doi. 10.1177/0092070305276147

By:

Venable, Beverly T.;
Rose, Gregory M.;
Bush, Victoria D.;
Gilbert, Faye W.

Publication type:

Article

Branding Strategies, Marketing Communication, and Perceived Brand Meaning: The Transfer of Purposive, Goal-Oriented Brand Meaning to Brand Extensions.

Published in:

Journal of the Academy of Marketing Science, 2005, v. 33, n. 3, p. 275, doi. 10.1177/0092070304271197

By:

Martin, Ingrid M.;
Stewart, David W.;
Matta, Shashi

Publication type:

Article

Scientific Status and Knowledge Use: Two Perspectives.

Published in:

Journal of the Academy of Marketing Science, 2005, v. 33, n. 3, p. 251, doi. 10.1177/0092070305276939

By:

Zinkhan, George M.

Publication type:

Article

Dynamic Transformations for Base-of-the-Pyramid Market Clusters.

Published in:

Journal of the Academy of Marketing Science, 2005, v. 33, n. 3, p. 254, doi. 10.1177/0092070304273495

By:

Arnould, Eric J.;
Mohr, Jakki J.

Publication type:

Article