Situation Variation in Consumers' Media Channel Consideration.
- Published in:
- Journal of the Academy of Marketing Science, 2005, v. 33, n. 4, p. 575, doi. 10.1177/0092070305277447
- By:
- Publication type:
- Article
Works matching IS 00920703 AND DT 2005 AND VI 33 AND IP 4
Results: 20
1
2
Interactivity in the Electronic Marketplace: An Exposition of the Concept and Implications for Research.
- Published in:
- Journal of the Academy of Marketing Science, 2005, v. 33, n. 4, p. 585, doi. 10.1177/0092070305278487
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- Publication type:
- Article
3
Categorizing Cognitive Responses: An Empirical Investigation of the Cognitive Intent Congruency Between Independent Raters and Original Subject Raters.
- Published in:
- Journal of the Academy of Marketing Science, 2005, v. 33, n. 4, p. 620, doi. 10.1177/0092070305279613
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- Publication type:
- Article
4
Control Systems' Effect on Attributional Processes and Sales Outcomes: A Cybernetic Information-Processing Perspective.
- Published in:
- Journal of the Academy of Marketing Science, 2005, v. 33, n. 4, p. 553, doi. 10.1177/0092070305275249
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- Publication type:
- Article
5
An Attitude-Behavior Model of Salespeople's Customer Orientation.
- Published in:
- Journal of the Academy of Marketing Science, 2005, v. 33, n. 4, p. 536, doi. 10.1177/0092070305276368
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- Publication type:
- Article
6
Supreme Court Allows California Gun Victims' Suit to Proceed to Trial Against Gun Manufacturers and Distributors.
- Published in:
- Journal of the Academy of Marketing Science, 2005, v. 33, n. 4, p. 636, doi. 10.1177/0092070305279640
- By:
- Publication type:
- Article
7
Must a Claim to Be "America's Favorite" Be Verifiable?
- Published in:
- Journal of the Academy of Marketing Science, 2005, v. 33, n. 4, p. 634, doi. 10.1177/0092070305279639
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- Publication type:
- Article
8
Supreme Court Upholds Compelled Subsidy Ads as Government Speech.
- Published in:
- Journal of the Academy of Marketing Science, 2005, v. 33, n. 4, p. 633, doi. 10.1177/0092070305279638
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- Publication type:
- Article
9
Blowing Bubbles: Heuristics and Biases in the Run-Up of Stock Prices.
- Published in:
- Journal of the Academy of Marketing Science, 2005, v. 33, n. 4, p. 486, doi. 10.1177/0092070305277381
- By:
- Publication type:
- Article
10
The Evolution of Consumer Knowledge and Sources of Information: Hungary in Transition.
- Published in:
- Journal of the Academy of Marketing Science, 2005, v. 33, n. 4, p. 604, doi. 10.1177/0092070305278512
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- Publication type:
- Article
11
The Relationship Between Shareholder Wealth Effects, Diversity, and Publicity as a Marketing Strategy.
- Published in:
- Journal of the Academy of Marketing Science, 2005, v. 33, n. 4, p. 423, doi. 10.1177/0092070305277384
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- Publication type:
- Article
12
The Impact of High-Quality Firm Achievements on Shareholder Value: Focus on Malcolm Baldrige and J. D. Power and Associates Awards.
- Published in:
- Journal of the Academy of Marketing Science, 2005, v. 33, n. 4, p. 413, doi. 10.1177/0092070305277691
- By:
- Publication type:
- Article
13
Using a Customer-Level Marketing Strategy to Enhance Firm Performance: A Review of Theoretical and Empirical Evidence.
- Published in:
- Journal of the Academy of Marketing Science, 2005, v. 33, n. 4, p. 504, doi. 10.1177/0092070305275857
- By:
- Publication type:
- Article
14
Market Valuation Models of the Effect of Advertising and Promotional Spending: A Review and Meta-Analysis.
- Published in:
- Journal of the Academy of Marketing Science, 2005, v. 33, n. 4, p. 445, doi. 10.1177/0092070305277693
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- Publication type:
- Article
15
Export Marketing, Interfunctional Interactions, and Performance Consequences.
- Published in:
- Journal of the Academy of Marketing Science, 2005, v. 33, n. 4, p. 520, doi. 10.1177/0092070305276148
- By:
- Publication type:
- Article
16
Capital Market Impact of Product Marketing Strategy: Evidence From the Relationship Between Advertising Expenses and Cost of Capital.
- Published in:
- Journal of the Academy of Marketing Science, 2005, v. 33, n. 4, p. 432, doi. 10.1177/0092070305277380
- By:
- Publication type:
- Article
17
How Does Financial Performance Affect Marketing? Studying the Marketing- Finance Relationship From a Dynamic Perspective.
- Published in:
- Journal of the Academy of Marketing Science, 2005, v. 33, n. 4, p. 476, doi. 10.1177/0092070305277382
- By:
- Publication type:
- Article
18
Environmental Marketing Strategy and Firm Performance: Effects on New Product Performance and Market Share.
- Published in:
- Journal of the Academy of Marketing Science, 2005, v. 33, n. 4, p. 461, doi. 10.1177/0092070305276119
- By:
- Publication type:
- Article
19
The Relationship Between Major-League Sports' Official Sponsorship Announcements and the Stock Prices of Sponsoring Firms.
- Published in:
- Journal of the Academy of Marketing Science, 2005, v. 33, n. 4, p. 401, doi. 10.1177/0092070305277385
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- Publication type:
- Article
20
Retrospective and Prospective Views on the Marketing/Finance Interface.
- Published in:
- Journal of the Academy of Marketing Science, 2005, v. 33, n. 4, p. 390, doi. 10.1177/0092070305279339
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- Publication type:
- Article