Works matching IS 00920703 AND DT 2002 AND VI 30 AND IP 4


Results: 17
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    The Customer Economics of Internet Privacy.

    Published in:
    Journal of the Academy of Marketing Science, 2002, v. 30, n. 4, p. 455, doi. 10.1177/009207002236917
    By:
    • Rust, Roland T.;
    • Kannan, P. K.;
    • Na Peng
    Publication type:
    Article
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    U-Commerce: Expanding the Universe of Marketing.

    Published in:
    Journal of the Academy of Marketing Science, 2002, v. 30, n. 4, p. 333, doi. 10.1177/009207002236909
    By:
    • Watson, Richard T.;
    • Pitt, Leyland F.;
    • Berthon, Pierre;
    • Zinkhan, George M.
    Publication type:
    Article
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