Works matching IS 00222437 AND DT 2024 AND VI 61 AND IP 3
Results: 10
Mega or Micro? Influencer Selection Using Follower Elasticity.
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- Journal of Marketing Research (JMR), 2024, v. 61, n. 3, p. 472, doi. 10.1177/00222437231210267
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- Article
Over-the-Counter Drug Consumption: How Consumers Deviate from Label Instructions.
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- Journal of Marketing Research (JMR), 2024, v. 61, n. 3, p. 430, doi. 10.1177/00222437231199434
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- Article
Soda Taxes and Marketing Conduct.
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- Journal of Marketing Research (JMR), 2024, v. 61, n. 3, p. 393, doi. 10.1177/00222437231195551
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Metaphor-Enabled Marketplace Sentiment Analysis.
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- Journal of Marketing Research (JMR), 2024, v. 61, n. 3, p. 496, doi. 10.1177/00222437231191526
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- Article
The Agent's Impatience: A Self–Other Decision Model of Intertemporal Choices.
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- Journal of Marketing Research (JMR), 2024, v. 61, n. 3, p. 552, doi. 10.1177/00222437231190851
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- Article
Sharing Food Can Backfire: When Healthy Choices for Children Lead Parents to Make Unhealthy Choices for Themselves.
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- Journal of Marketing Research (JMR), 2024, v. 61, n. 3, p. 451, doi. 10.1177/00222437231184830
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- Article
The Role of Heritage Connection in Consumer Valuation.
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- Journal of Marketing Research (JMR), 2024, v. 61, n. 3, p. 571, doi. 10.1177/00222437231182434
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- Article
"Repayment-by-Purchase" Increases Consumer Debt Repayment.
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- Journal of Marketing Research (JMR), 2024, v. 61, n. 3, p. 411, doi. 10.1177/00222437231182372
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- Article
The Influence of Shared Consumption on Product Efficacy Perceptions: The Detrimental Effect of Sharing with Strangers.
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- Journal of Marketing Research (JMR), 2024, v. 61, n. 3, p. 536, doi. 10.1177/00222437231181137
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The Effects of Pressure and Self-Assurance Nudges on Product Purchases and Returns in Online Retailing: Evidence from a Randomized Field Experiment.
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- Journal of Marketing Research (JMR), 2024, v. 61, n. 3, p. 517, doi. 10.1177/00222437231180494
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- Article