Works matching IS 00222437 AND DT 2024 AND VI 61 AND IP 2
Results: 10
Detecting Routines: Applications to Ridesharing Customer Relationship Management.
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- Journal of Marketing Research (JMR), 2024, v. 61, n. 2, p. 368, doi. 10.1177/00222437231189185
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- Article
Divergent Versus Relevant Ads: How Creative Ads Affect Purchase Intention for New Products.
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- Journal of Marketing Research (JMR), 2024, v. 61, n. 2, p. 271, doi. 10.1177/00222437231187630
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- Article
Brands in the Labor Market: How Vertical and Horizontal Brand Differentiation Impact Pay and Profits Through Employee–Brand Matching.
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- Journal of Marketing Research (JMR), 2024, v. 61, n. 2, p. 204, doi. 10.1177/00222437231184429
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- Article
Power Distance Belief and Consumer Purchase Avoidance: Exploring the Role of Cultural Factors in Retail Dynamics.
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- Journal of Marketing Research (JMR), 2024, v. 61, n. 2, p. 349, doi. 10.1177/00222437231182600
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- Article
Success Is Not Final; Failure Is Not Fatal: How Failure Versus Success Messaging Leads to Preference for Masculine Brands.
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- Journal of Marketing Research (JMR), 2024, v. 61, n. 2, p. 330, doi. 10.1177/00222437231181078
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- Article
TV Advertising and Online Sales: A Case Study of Intertemporal Substitution Effects for an Online Travel Platform.
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- Journal of Marketing Research (JMR), 2024, v. 61, n. 2, p. 248, doi. 10.1177/00222437231180171
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- Article
The Art of Slowness: Slow Motion Enhances Consumer Evaluations by Increasing Processing Fluency.
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- Journal of Marketing Research (JMR), 2024, v. 61, n. 2, p. 185, doi. 10.1177/00222437231179187
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- Article
Unveiling Stars: How Graphical Displays of Online Consumer Ratings Affect Consumer Perception and Judgment.
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- Journal of Marketing Research (JMR), 2024, v. 61, n. 2, p. 225, doi. 10.1177/00222437231179186
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- Article
The "Achilles Heel" of Established Brands: The Effect of Brand Age on Consumers' Brand Choice.
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- Journal of Marketing Research (JMR), 2024, v. 61, n. 2, p. 290, doi. 10.1177/00222437231178544
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- Article
Testing Work–Life Theory in Marketing: Evidence from Field Experiments on Social Media.
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- Journal of Marketing Research (JMR), 2024, v. 61, n. 2, p. 307, doi. 10.1177/00222437231152894
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- Article