Works matching IS 00222437 AND DT 2024 AND VI 61 AND IP 3

Results: 10

Soda Taxes and Marketing Conduct.

Published in:

Journal of Marketing Research (JMR), 2024, v. 61, n. 3, p. 393, doi. 10.1177/00222437231195551

By:

Keller, Kristopher O.;
Guyt, Jonne Y.;
Grewal, Rajdeep

Publication type:

Article

Metaphor-Enabled Marketplace Sentiment Analysis.

Published in:

Journal of Marketing Research (JMR), 2024, v. 61, n. 3, p. 496, doi. 10.1177/00222437231191526

By:

Luri, Ignacio;
Schau, Hope Jensen;
Ghosh, Bikram

Publication type:

Article

The Agent's Impatience: A Self–Other Decision Model of Intertemporal Choices.

Published in:

Journal of Marketing Research (JMR), 2024, v. 61, n. 3, p. 552, doi. 10.1177/00222437231190851

By:

Yang, Adelle X.;
Urminsky, Oleg

Publication type:

Article

Sharing Food Can Backfire: When Healthy Choices for Children Lead Parents to Make Unhealthy Choices for Themselves.

Published in:

Journal of Marketing Research (JMR), 2024, v. 61, n. 3, p. 451, doi. 10.1177/00222437231184830

By:

Wight, Kelley Gullo;
Liu, Peggy J.;
Zhou, Lingrui;
Fitzsimons, Gavan J.

Publication type:

Article

Over-the-Counter Drug Consumption: How Consumers Deviate from Label Instructions.

Published in:

Journal of Marketing Research (JMR), 2024, v. 61, n. 3, p. 430, doi. 10.1177/00222437231199434

By:

Tian, Min;
Kaufman, David W.;
Shiffman, Saul;
Arora, Neeraj

Publication type:

Article

Mega or Micro? Influencer Selection Using Follower Elasticity.

Published in:

Journal of Marketing Research (JMR), 2024, v. 61, n. 3, p. 472, doi. 10.1177/00222437231210267

By:

Tian, Zijun;
Dew, Ryan;
Iyengar, Raghuram

Publication type:

Article

The Role of Heritage Connection in Consumer Valuation.

Published in:

Journal of Marketing Research (JMR), 2024, v. 61, n. 3, p. 571, doi. 10.1177/00222437231182434

By:

Christensen, Katherine L.;
Shu, Suzanne B.

Publication type:

Article

"Repayment-by-Purchase" Increases Consumer Debt Repayment.

Published in:

Journal of Marketing Research (JMR), 2024, v. 61, n. 3, p. 411, doi. 10.1177/00222437231182372

By:

Donnelly, Grant E.;
Lamberton, Cait;
Bush, Stephen;
Chance, Zoë;
Norton, Michael I.

Publication type:

Article

The Influence of Shared Consumption on Product Efficacy Perceptions: The Detrimental Effect of Sharing with Strangers.

Published in:

Journal of Marketing Research (JMR), 2024, v. 61, n. 3, p. 536, doi. 10.1177/00222437231181137

By:

Lteif, Lama;
Block, Lauren;
Kramer, Thomas;
Hada, Mahima

Publication type:

Article

The Effects of Pressure and Self-Assurance Nudges on Product Purchases and Returns in Online Retailing: Evidence from a Randomized Field Experiment.

Published in:

Journal of Marketing Research (JMR), 2024, v. 61, n. 3, p. 517, doi. 10.1177/00222437231180494

By:

Ghose, Anindya;
Lee, Heeseung Andrew;
Nam, Kihwan;
Oh, Wonseok

Publication type:

Article