Works matching IS 00222437 AND DT 2024 AND VI 61 AND IP 1
Results: 10
How Consumers Resolve Conflict over Branded Products: Evidence from Mouse Cursor Trajectories.
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- Journal of Marketing Research (JMR), 2024, v. 61, n. 1, p. 165, doi. 10.1177/00222437231170838
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- Article
Horizontal Referrals in B2B Markets.
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- Journal of Marketing Research (JMR), 2024, v. 61, n. 1, p. 143, doi. 10.1177/00222437231175415
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- Article
Wheels to Meals: Measuring the Impact of Micromobility on Restaurant Demand.
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- Journal of Marketing Research (JMR), 2024, v. 61, n. 1, p. 128, doi. 10.1177/00222437231179021
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- Article
The Uptrend Effect: Encouraging Healthy Behaviors Through Greater Inferred Normativity.
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- Journal of Marketing Research (JMR), 2024, v. 61, n. 1, p. 110, doi. 10.1177/00222437231167832
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- Article
Will Online Shopping Lead to More Brand Loyalty Than Offline Shopping? The Role of Uncertainty Avoidance.
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- Journal of Marketing Research (JMR), 2024, v. 61, n. 1, p. 92, doi. 10.1177/00222437231153075
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The Early Impact of GDPR Compliance on Display Advertising: The Case of an Ad Publisher.
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- Journal of Marketing Research (JMR), 2024, v. 61, n. 1, p. 70, doi. 10.1177/00222437231171848
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- Article
Food Craving Increases Unhealthy Food Purchases: A Study of SNAP Households.
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- Journal of Marketing Research (JMR), 2024, v. 61, n. 1, p. 49, doi. 10.1177/00222437231168339
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- Article
The Design Communication Assessment Scale (DCAS): Assessing and Adjusting the Effectiveness of Product Design Communications.
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- Journal of Marketing Research (JMR), 2024, v. 61, n. 1, p. 27, doi. 10.1177/00222437231166342
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- Article
Words Meet Photos: When and Why Photos Increase Review Helpfulness.
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- Journal of Marketing Research (JMR), 2024, v. 61, n. 1, p. 5, doi. 10.1177/00222437231169711
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- Article
Leveraging Opportunities and Managing Risks in Marketing Research.
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- Journal of Marketing Research (JMR), 2024, v. 61, n. 1, p. 1, doi. 10.1177/00222437231221425
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- Article