Works matching IS 00222437 AND DT 2024 AND VI 61 AND IP 1

Results: 10

How Consumers Resolve Conflict over Branded Products: Evidence from Mouse Cursor Trajectories.

Published in:

Journal of Marketing Research (JMR), 2024, v. 61, n. 1, p. 165, doi. 10.1177/00222437231170838

By:

Fisher, Geoffrey;
Woolley, Kaitlin

Publication type:

Article

Horizontal Referrals in B2B Markets.

Published in:

Journal of Marketing Research (JMR), 2024, v. 61, n. 1, p. 143, doi. 10.1177/00222437231175415

By:

Hada, Mahima;
De Bruyn, Arnaud;
Lilien, Gary L.

Publication type:

Article

Wheels to Meals: Measuring the Impact of Micromobility on Restaurant Demand.

Published in:

Journal of Marketing Research (JMR), 2024, v. 61, n. 1, p. 128, doi. 10.1177/00222437231179021

By:

Kim, Kyeongbin;
McCarthy, Daniel Minh

Publication type:

Article

The Uptrend Effect: Encouraging Healthy Behaviors Through Greater Inferred Normativity.

Published in:

Journal of Marketing Research (JMR), 2024, v. 61, n. 1, p. 110, doi. 10.1177/00222437231167832

By:

Costello, John P.;
Garvey, Aaron M.;
Germann, Frank;
Wilkie, James E.B.

Publication type:

Article

Will Online Shopping Lead to More Brand Loyalty Than Offline Shopping? The Role of Uncertainty Avoidance.

Published in:

Journal of Marketing Research (JMR), 2024, v. 61, n. 1, p. 92, doi. 10.1177/00222437231153075

By:

Guo, Bingxuan;
Wang, Dian

Publication type:

Article

The Early Impact of GDPR Compliance on Display Advertising: The Case of an Ad Publisher.

Published in:

Journal of Marketing Research (JMR), 2024, v. 61, n. 1, p. 70, doi. 10.1177/00222437231171848

By:

Wang, Pengyuan;
Jiang, Li;
Yang, Jian

Publication type:

Article

Food Craving Increases Unhealthy Food Purchases: A Study of SNAP Households.

Published in:

Journal of Marketing Research (JMR), 2024, v. 61, n. 1, p. 49, doi. 10.1177/00222437231168339

By:

Thomas, Manoj;
Ma, Yu;
Gauri, Dinesh K.

Publication type:

Article

The Design Communication Assessment Scale (DCAS): Assessing and Adjusting the Effectiveness of Product Design Communications.

Published in:

Journal of Marketing Research (JMR), 2024, v. 61, n. 1, p. 27, doi. 10.1177/00222437231166342

By:

Sample, Kevin L.;
Hulland, John;
Sevilla, Julio;
Labrecque, Lauren I.

Publication type:

Article

Leveraging Opportunities and Managing Risks in Marketing Research.

Published in:

Journal of Marketing Research (JMR), 2024, v. 61, n. 1, p. 1, doi. 10.1177/00222437231221425

By:

Hamilton, Rebecca W.

Publication type:

Article

Words Meet Photos: When and Why Photos Increase Review Helpfulness.

Published in:

Journal of Marketing Research (JMR), 2024, v. 61, n. 1, p. 5, doi. 10.1177/00222437231169711

By:

Ceylan, Gizem;
Diehl, Kristin;
Proserpio, Davide

Publication type:

Article