Advertising Effectiveness for Multiple Retailer-Brands in a Multimedia and Multichannel Environment.
- Published in:
- Journal of Marketing Research (JMR), 2020, v. 57, n. 3, p. 445, doi. 10.1177/0022243720910104
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- Publication type:
- Article
Works matching DE "MULTIMEDIA system advertising"
Results: 3
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2
A Hybrid Approach for Personalized News Recommendation in a Mobility Scenario Using Long-Short User Interest.
- Published in:
- International Journal on Artificial Intelligence Tools, 2017, v. 26, n. 2, p. -1, doi. 10.1142/S0218213017600120
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- Publication type:
- Article
3
Comparing the Relative Effectiveness of Advertising Channels: A Case Study of a Multimedia Blitz Campaign.
- Published in:
- 2013
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- Publication type:
- Case Study