Competition of Content Acquisition and Distribution Under Consumer Multipurchase.
- Published in:
- Journal of Marketing Research (JMR), 2019, v. 56, n. 6, p. 1066, doi. 10.1177/0022243719870803
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- Publication type:
- Article
Works matching IS 00222437 AND DT 2019 AND VI 56 AND IP 6
Results: 10
1
2
Personalizing the Customization Experience: A Matching Theory of Mass Customization Interfaces and Cultural Information Processing.
- Published in:
- Journal of Marketing Research (JMR), 2019, v. 56, n. 6, p. 1050, doi. 10.1177/0022243719867698
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- Publication type:
- Article
3
The Surprising Breadth of Harbingers of Failure.
- Published in:
- Journal of Marketing Research (JMR), 2019, v. 56, n. 6, p. 1034, doi. 10.1177/0022243719867935
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- Publication type:
- Article
4
Large-Scale Cross-Category Analysis of Consumer Review Content on Sales Conversion Leveraging Deep Learning.
- Published in:
- Journal of Marketing Research (JMR), 2019, v. 56, n. 6, p. 918, doi. 10.1177/0022243719866690
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- Publication type:
- Article
5
Media Coverage of Climate Change and Sustainable Product Consumption: Evidence from the Hybrid Vehicle Market.
- Published in:
- Journal of Marketing Research (JMR), 2019, v. 56, n. 6, p. 995, doi. 10.1177/0022243719865898
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- Publication type:
- Article
6
When Does Customer Participation Matter? An Empirical Investigation of the Role of Customer Empowerment in the Customer Participation–Performance Link.
- Published in:
- Journal of Marketing Research (JMR), 2019, v. 56, n. 6, p. 1012, doi. 10.1177/0022243719866408
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- Publication type:
- Article
7
The Impact of Increasing Search Frictions on Online Shopping Behavior: Evidence from a Field Experiment.
- Published in:
- Journal of Marketing Research (JMR), 2019, v. 56, n. 6, p. 944, doi. 10.1177/0022243719865516
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- Publication type:
- Article
8
A Tale of Two Twitterspheres: Political Microblogging During and After the 2016 Primary and Presidential Debates.
- Published in:
- Journal of Marketing Research (JMR), 2019, v. 56, n. 6, p. 895, doi. 10.1177/0022243719861923
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- Publication type:
- Article
9
Measuring Rank-Based Utility in Contests: The Effect of Disclosure Schemes.
- Published in:
- Journal of Marketing Research (JMR), 2019, v. 56, n. 6, p. 981, doi. 10.1177/0022243719853289
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- Publication type:
- Article
10
When Words Sweat: Identifying Signals for Loan Default in the Text of Loan Applications.
- Published in:
- Journal of Marketing Research (JMR), 2019, v. 56, n. 6, p. 960, doi. 10.1177/0022243719852959
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- Publication type:
- Article