Book reviews.
- Published in:
- 1994
- By:
- Publication type:
- Book Review
Works matching IS 00222429 AND DT 1994 AND VI 58 AND IP 2
Results: 14
1
2
Book reviews.
- Published in:
- 1994
- By:
- Publication type:
- Book Review
3
Environmental Marketing: Positive Strategies for Reaching the Green Consumer/Green Marketing: Challenges and Opportunities for the New Marketing Age.
- Published in:
- 1994
- By:
- Publication type:
- Book Review
4
Corporate Culture and Organizational Symbolism.
- Published in:
- 1994
- By:
- Publication type:
- Book Review
5
Keeping Customers.
- Published in:
- 1994
- By:
- Publication type:
- Book Review
6
Marketing literature review.
- Published in:
- 1994
- By:
- Publication type:
- Abstract
7
Evolving patterns of organizational beliefs in the formation of strategy.
- Published in:
- Journal of Marketing, 1994, v. 58, n. 2, p. 96, doi. 10.1177/002224299405800208
- By:
- Publication type:
- Article
8
Marketing universals: Consumers' use of brand name, price, physical appearance, and retailer...
- Published in:
- Journal of Marketing, 1994, v. 58, n. 2, p. 81, doi. 10.1177/002224299405800207
- By:
- Publication type:
- Article
9
The effect of effort on sales performance and job satisfaction.
- Published in:
- Journal of Marketing, 1994, v. 58, n. 2, p. 70, doi. 10.1177/002224299405800206
- By:
- Publication type:
- Article
10
Waiting for service: The relationship between delays and evaluations of service.
- Published in:
- Journal of Marketing, 1994, v. 58, n. 2, p. 56, doi. 10.1177/002224299405800205
- By:
- Publication type:
- Article
11
Competitive marketing behavior in industrial markets.
- Published in:
- Journal of Marketing, 1994, v. 58, n. 2, p. 45, doi. 10.1177/002224299405800204
- By:
- Publication type:
- Article
12
Managerial representations of competitive advantage.
- Published in:
- Journal of Marketing, 1994, v. 58, n. 2, p. 31, doi. 10.1177/002224299405800203
- By:
- Publication type:
- Article
13
UPC scanner pricing systems: Are they accurate?
- Published in:
- Journal of Marketing, 1994, v. 58, n. 2, p. 20, doi. 10.1177/002224299405800202
- By:
- Publication type:
- Article
14
Determinants of long-term orientation in buyer-seller relationships.
- Published in:
- Journal of Marketing, 1994, v. 58, n. 2, p. 1, doi. 10.1177/002224299405800201
- By:
- Publication type:
- Article