Works matching AU Berry, Leonard L.


Results: 59
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    A Fertile Field for Service Research.

    Published in:
    Journal of Service Research, 2007, v. 10, n. 2, p. 111, doi. 10.1177/1094670507306682
    By:
    • Berry, Leonard L.;
    • Bendapudi, Neeli
    Publication type:
    Article
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    Restoring Customer Confidence.

    Published in:
    Marketing Health Services, 2004, v. 24, n. 1, p. 14
    By:
    • BERRY, LEONARD L.;
    • LEIGHTON, JONATHAN A.
    Publication type:
    Article
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    Cultivating Service Brand Equity.

    Published in:
    Journal of the Academy of Marketing Science, 2000, v. 28, n. 1, p. 128, doi. 10.1177/0092070300281012
    By:
    • Berry, Leonard L.
    Publication type:
    Article
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    Is it time to reconsider the term "cancer survivor"?

    Published in:
    Journal of Psychosocial Oncology, 2019, v. 37, n. 4, p. 413, doi. 10.1080/07347332.2018.1522411
    By:
    • Berry, Leonard L.;
    • Davis, Scott W.;
    • Godfrey Flynn, Andrea;
    • Landercasper, Jeffrey;
    • Deming, Katie A.
    Publication type:
    Article
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    Understanding Service Convenience.

    Published in:
    Journal of Marketing, 2002, v. 66, n. 3, p. 1, doi. 10.1509/jmkg.66.3.1.18505
    By:
    • Berry, Leonard L.;
    • Seiders, Kathleen;
    • Grewal, Dhruv
    Publication type:
    Article
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    Marketing in retailing: a research agenda.

    Published in:
    International Review of Retail, Distribution & Consumer Research, 1990, v. 1, n. 1, p. 5, doi. 10.1080/09593969000000002
    By:
    • Berry, Leonard L.;
    • Gresham, Larry G.;
    • Millikin, Norman L.
    Publication type:
    Article
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    IN PURSUIT OF CONSUMER THEORY.

    Published in:
    Decision Sciences, 1970, v. 1, n. 1/2, p. 25, doi. 10.1111/j.1540-5915.1970.tb00765.x
    By:
    • Berry, Leonard L.;
    • Kunkel, John H.
    Publication type:
    Article
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