Works matching DE "TEST marketing"

Results: 130

'What Counts is What Works'? Constructing Evaluations Of Market Mechanisms.

Published in:

Public Administration, 2001, v. 79, n. 1, p. 89, doi. 10.1111/1467-9299.00247

By:

Newman, Janet

Publication type:

Article

Experimental design.

Published in:

Marketing Research, 1997, v. 9, n. 3, p. 39

By:

Wyner, Gordon A.

Publication type:

Article

The product portfolio.

Published in:

Marketing Research, 1996, v. 8, n. 4, p. 44

By:

Wyner, Gordon A.

Publication type:

Article

Advancing concept research.

Published in:

Marketing Research, 1995, v. 7, n. 2, p. 42

By:

Gold, Laurence N.

Publication type:

Article

Improving validation: Process vs. product.

Published in:

Marketing Research, 1995, v. 7, n. 1, p. 48

By:

Gershowitz, Howard

Publication type:

Article

Choosing simulated test marketing systems.

Published in:

Marketing Research, 1992, v. 4, n. 3, p. 14

By:

Prince, Melvin

Publication type:

Article

Brand Equity Measures: Some Recent Advances.

Published in:

Marketing Research, 1991, v. 3, n. 4, p. 70

By:

Winters, Lewis C.

Publication type:

Article

How Marketing Researchers Can Harness the Power of Brand Equity.

Published in:

Marketing Research, 1991, v. 3, n. 2, p. 30

By:

Chay, Richard F.

Publication type:

Article

Pricing Research: Pre-Test-Market Alternatives.

Published in:

Marketing Research, 1990, v. 2, n. 2, p. 73

By:

Winters, Lewis C.

Publication type:

Article

PRESENTATION ORDER EFFECTS IN PRODUCT TASTE TESTS.

Published in:

Journal of Psychology, 1980, v. 105, n. 1, p. 107, doi. 10.1080/00223980.1980.9915138

By:

Dean, Michael L.

Publication type:

Article

A Market Test for Ethnic Discrimination in the National Hockey League: A Game-Level Panel Data Approach.

Published in:

Journal of Sports Economics, 2015, v. 16, n. 5, p. 460, doi. 10.1177/1527002513502490

By:

Mongeon, Kevin

Publication type:

Article

Marketing energy efficiency: perceived benefits and barriers to home energy efficiency.

Published in:

Energy Efficiency (1570646X), 2018, v. 11, n. 7, p. 1811, doi. 10.1007/s12053-018-9614-z

By:

Cole, Jennifer C.;
McDonald, Jessica B.;
Wen, Xinyuan;
Kramer, Randall A.

Publication type:

Article

COMPETITIVE TENDERING POLICIES IN THE PUBLIC AND PRIVATE SECTORS.

Published in:

Australian Journal of Public Administration, 1993, v. 52, n. 4, p. 401

By:

Domberger, S.;
Hensher, D.;
Wedde, S.

Publication type:

Article

The Marketing Research Practices of Nigerian Companies: An Exploratory Study.

Published in:

Journal of African Business, 2002, v. 3, n. 1, p. 81, doi. 10.1300/J156v03n01_05

By:

Osuagwu, Linus

Publication type:

Article

A Top-down Approach to Stress-testing Banks.

Published in:

Journal of Financial Services Research, 2016, v. 49, n. 2/3, p. 229, doi. 10.1007/s10693-015-0228-8

By:

Kapinos, Pavel;
Mitnik, Oscar

Publication type:

Article

EU Merger Control: From Separate Jurisdictional Zones to a More Cooperative Architecture-A Possible Way Forward?

Published in:

Liverpool Law Review, 2013, v. 34, n. 2, p. 105, doi. 10.1007/s10991-013-9131-2

By:

Davison, Leigh

Publication type:

Article

Effects of Information Format and Similarity Among Alternatives on Consumer Choice Processes.

Published in:

Journal of the Academy of Marketing Science, 1993, v. 21, n. 3, p. 239, doi. 10.1177/0092070393213007

By:

Cooper-Martin, Elizabeth

Publication type:

Article

A Standard setter's framework for selecting between fair value and historical cost measurement attributes: a basis for discussion of 'Does fair value accounting for nonfinancial assets pass the market test?'.

Published in:

Review of Accounting Studies, 2013, v. 18, n. 3, p. 776, doi. 10.1007/s11142-013-9238-7

By:

Linsmeier, Thomas

Publication type:

Article

Does fair value accounting for non-financial assets pass the market test?

Published in:

Review of Accounting Studies, 2013, v. 18, n. 3, p. 734, doi. 10.1007/s11142-013-9232-0

By:

Christensen, Hans;
Nikolaev, Valeri

Publication type:

Article

The Influence of Consumer Price Information on Retail Pricing and Consumer Behavior: Reply.

Published in:

American Journal of Agricultural Economics, 1980, v. 62, n. 2, p. 267, doi. 10.2307/1239699

By:

Devine, D.G.;
Marion, B.W.

Publication type:

Article

Engaging marketing management.

Published in:

Journal of Marketing Management, 2012, v. 28, n. 7-8, p. 955, doi. 10.1080/0267257X.2012.700202

By:

Tadajewski, Mark;
Hewer, Paul

Publication type:

Article

A framework for optimising the cost and performance of concept testing.

Published in:

Journal of Marketing Management, 2012, v. 28, n. 7-8, p. 1000, doi. 10.1080/0267257X.2011.615336

By:

Peng, Ling;
Li, Chunyu;
Wan, Xiang

Publication type:

Article

TASTE TESTS: CHANGING THE RULES TO IMPROVE THE GAME.

Published in:

Marketing Science, 1989, v. 8, n. 3, p. 281, doi. 10.1287/mksc.8.3.281

By:

Givon, Moshe

Publication type:

Article

Does Touch Affect Taste? The Perceptual Transfer of Product Container Haptic Cues.

Published in:

Journal of Consumer Research, 2008, v. 34, n. 6, p. 807, doi. 10.1086/523286

By:

Krishna, Aradhna;
Morrin, Maureen

Publication type:

Article

Some Empirical Contributions to Buyer Behavior Theory.

Published in:

Journal of Consumer Research, 1974, v. 1, n. 3, p. 43, doi. 10.1086/208599

By:

Lehmann, Donald R.;
O'Brien, Terrence V.;
Farley, John U.;
Howard, John A.

Publication type:

Article

NEWS AND NOTES.

Published in:

Death Studies, 2004, v. 28, n. 10, p. 991, doi. 10.1080/07481180490890542

By:

Sofka, CarlsJ.

Publication type:

Article

Test Marketing of Branded, Low Fat, Fresh Beef.

Published in:

Agribusiness, 1987, v. 3, n. 3, p. 257, doi. 10.1002/1520-6297(198723)3:3<257::AID-AGR2720030302>3.0.CO;2-#

By:

Skaggs, Rhonda K.;
Menkhaus, Dale J.;
Torok, Steven J.;
Field, Ray A.

Publication type:

Article

Multinational Clinical Trials.

Published in:

Applied Clinical Trials, 2003, v. 12, n. 9, p. 24

By:

Stober, Mary

Publication type:

Article

The role of social innovation in criminal justice reform and the risk posed by proposed reforms in England and Wales.

Published in:

Criminology & Criminal Justice: An International Journal, 2015, v. 15, n. 1, p. 63, doi. 10.1177/1748895813511832

By:

Fox, Chris;
Grimm, Robert

Publication type:

Article

A MARKET TEST FOR BAYH-DOLE PATENTS.

Published in:

Cornell Law Review, 2017, v. 102, n. 2, p. 271

By:

Ayres, Ian;
Ouellette, Lisa Larrimore

Publication type:

Article

Crease Recovery Property of Woven Fabric with Different Testing Parameters.

Published in:

AATCC Review, 2016, v. 16, n. 3, p. 44, doi. 10.14504/ar.16.3.3

By:

Lei Wang;
Jianli Liu;
Ruru Pan;
Weidong Gao

Publication type:

Article

Speculation Duopoly With Agreement to Disagree: Can Overconfidence Survive the Market Test?

Published in:

Journal of Finance (Wiley-Blackwell), 1997, v. 52, n. 5, p. 2073, doi. 10.1111/j.1540-6261.1997.tb02751.x

By:

KYLE, ALBERT S.;
WANG, F. ALBERT

Publication type:

Article

A permutation testing framework to compare groups of brain networks.

Published in:

Frontiers in Computational Neuroscience, 2013, p. 1, doi. 10.3389/fncom.2013.00171

By:

Simpson, Sean L.;
Lyday, Robert G.;
Hayasaka, Satoru;
Marsh, Anthony P.;
Laurienti, Paul J.

Publication type:

Article

Robin Hood Under the Hood: Wealth-Based Discrimination in Illicit Customer Help.

Published in:

Organization Science, 2010, v. 21, n. 6, p. 1176, doi. 10.1287/orsc.1090.0498

By:

Gino, Francesca;
Pierce, Lamar

Publication type:

Article

FAT CONTENT LABELS INFLUENCE ACCEPTABILITY RATINGS.

Published in:

Journal of Family & Consumer Sciences, 2001, v. 93, n. 5, p. 54

By:

Lindsay, Jam K.;
Hunt, Alice E.;
Ryan, Cass;
Tolman, Nancy M.

Publication type:

Article

Are You Entertained? The Impact of Brand Integration and Brand Experience in Television-Related Advergames.

Published in:

Journal of Advertising, 2013, v. 42, n. 2/3, p. 196, doi. 10.1080/00913367.2013.775794

By:

Kinard, BrianR.;
Hartman, KatherineB.

Publication type:

Article

A MODEL FOR TESTING TECHNOSTRESS IN THE ONLINE EDUCATION ENVIRONMENT: AN EXPLORATORY STUDY.

Published in:

Issues in Information Systems, 2014, v. 15, n. 2, p. 214

By:

Booker, Queen Ester;
Rebman Jr, Carl M.;
Kitchens, Fred L.

Publication type:

Article

The conundrum of patents and market testing: Pitfalls aplenty.

Published in:

Business Forum, 1994, v. 19, n. 3/4, p. 36

By:

Silverstein, David

Publication type:

Article

TESTING MASTER STUDENTS PERCEPTION REGARDING JUDGMENT AND DECISION MAKING IN ACCOUNTING.

Published in:

Annals of the University of Oradea, Economic Science Series, 2015, v. 24, n. 1, p. 1339

By:

Bogdan, Victoria;
Meşter, Ioana Teodora;
Popa, Dorina Nicoleta

Publication type:

Article

TESTING GOOD SECURITIES DISCLOSURE: TALES OF THE REASONABLE INVESTOR.

Published in:

Monash University Law Review, 2012, v. 38, n. 2, p. 25

By:

DUFFY, MICHAEL J.

Publication type:

Article

THE MARKET PRICE OF RISK, SIZE OF MARKET AND INVESTOR'S RISK AVERSION: A REPLY.

Published in:

Review of Economics & Statistics, 1972, v. 54, n. 2, p. 206, doi. 10.2307/1926286

By:

Lintner, John

Publication type:

Article

A BAYESIAN APPROACH TO TEST MARKET SELECTION.

Published in:

Management Science, 1981, v. 27, n. 12, p. 1351, doi. 10.1287/mnsc.27.12.1351

By:

Rao, Vithala R.;
Winter, Frederick W.

Publication type:

Article

OPTIMAL CONSTRUCTION OF EXPERIMENTAL CLUSTERS.

Published in:

Management Science, 1979, v. 25, n. 2, p. 182, doi. 10.1287/mnsc.25.2.182

By:

Murphy, Richard A.;
Tatham, Ronald L.

Publication type:

Article

FREE FOR ALL.

Published in:

1967

By:

Howard, Ronald A.;
Weiser, Herbert J.;
Shuchman, Abe;
Tobey, Harry

Publication type:

Letter

CLUSTER ANALYSIS IN TEST MARKET SELECTION.

Published in:

Management Science, 1967, v. 13, n. 8, p. B-387, doi. 10.1287/mnsc.13.8.B387

By:

Green, Paul E.;
Frank, Ronald E.;
Robinson, Patrick J.

Publication type:

Article

Managing What Consumers Learn from Experience.

Published in:

Journal of Marketing, 1989, v. 53, n. 2, p. 1, doi. 10.1177/002224298905300201

By:

Hoch, Stephen J.;
Deighton, John

Publication type:

Article

New Product Models for Test Market Data.

Published in:

Journal of Marketing, 1983, v. 47, n. 1, p. 11, doi. 10.1177/002224298304700102

By:

Narasimhan, Chakravarthi;
Sen, Subrata K.

Publication type:

Article

TRIANGLE TASTE TESTS: ARE THE SUBJECTS WHO RESPOND CORRECTLY LUCKY OR GOOD?

Published in:

Journal of Marketing, 1981, v. 45, n. 3, p. 111, doi. 10.1177/002224298104500309

By:

Morrison, Donald G.

Publication type:

Article

Forecasting Sales Prior to Test Market.

Published in:

Journal of Marketing, 1977, v. 41, n. 1, p. 80, doi. 10.2307/1250496

By:

Tauber, Edward M.

Publication type:

Article

The Purchase Intention Question in New Product Development: A Field Test.

Published in:

Journal of Marketing, 1975, v. 39, n. 1, p. 90, doi. 10.1177/002224297503900119

By:

Taylor, James W.;
Houlahan, John J.;
Gabriel, Alan C.

Publication type:

Article