Works matching IS 00222429 AND DT 1981 AND VI 45 AND IP 3

Results: 26

Contemporary Research in Marketing in Denmark.

Published in:

Journal of Marketing, 1981, v. 45, n. 3, p. 214, doi. 10.1177/002224298104500321

By:

Hansen, Flemming

Publication type:

Article

Where Is Marketing Heading In France? A Review of the Literature.

Published in:

Journal of Marketing, 1981, v. 45, n. 3, p. 208, doi. 10.1177/002224298104500320

By:

Bon, J.;
Choffray, J. M.;
Pras, B.;
Tixier, D.;
Waldman, C.

Publication type:

Article

PROCEDURAL AND MISCELLANEOUS DEVELOPMENTS.

Published in:

Journal of Marketing, 1981, v. 45, n. 3, p. 188

By:

Werner, Ray O.;
Hartman, George E.

Publication type:

Article

REGULATION OF UNFAIR COMPETITION.

Published in:

Journal of Marketing, 1981, v. 45, n. 3, p. 187

By:

Werner, Ray O.;
Cohen, Dorothy

Publication type:

Article

REGULATION OF PRICE COMPETITION.

Published in:

Journal of Marketing, 1981, v. 45, n. 3, p. 185

By:

Werner, Ray O.;
Knapp, Robert W.

Publication type:

Article

REGULATION OF PRODUCT CHARACTERISTICS.

Published in:

Journal of Marketing, 1981, v. 45, n. 3, p. 185

By:

Werner, Ray O.;
Katz, Benjamin J.

Publication type:

Article

Marketing Developments in Japan.

Published in:

Journal of Marketing, 1981, v. 45, n. 3, p. 206, doi. 10.2307/1251556

By:

Nakanishi, Masao

Publication type:

Article

SOME MAJOR CONTRIBUTIONS IN PRODUCT MANAGEMENT: A COMPARATIVE REVIEW.

Published in:

1981

By:

Myers, John;
Rao, Vithala R.

Publication type:

Book Review

Marketing Abstracts.

Published in:

1981

By:

Gross, Walter;
Coulter, P. Leigh;
Leonard, Myron;
Michman, Ronald D.

Publication type:

Abstract

Marketing Issues.

Published in:

Journal of Marketing, 1981, v. 45, n. 3, p. 189, doi. 10.1177/002224298104500316

By:

Coulson, John

Publication type:

Article

REGULATION OF MONOPOLISTIC METHODS.

Published in:

Journal of Marketing, 1981, v. 45, n. 3, p. 183

By:

Werner, Ray O.;
Griffiths, L. C.;
Duggan, Michael A

Publication type:

Article

STRATEGIC MARKETING: BETAS, BOXES, OR BASICS.

Published in:

Journal of Marketing, 1981, v. 45, n. 3, p. 173, doi. 10.1177/002224298104500314

By:

Wensley, Robin

Publication type:

Article

AMERICAN JEWISH ETHNICITY: ITS RELATIONSHIP TO SOME SELECTED ASPECTS OF CONSUMER BEHAVIOR.

Published in:

Journal of Marketing, 1981, v. 45, n. 3, p. 102, doi. 10.1177/002224298104500308

By:

Kirschman, Elizabeth C.

Publication type:

Article

THE BUYING CENTER: STRUCTURE AND INTERACTION PATTERNS.

Published in:

Journal of Marketing, 1981, v. 45, n. 3, p. 143, doi. 10.1177/002224298104500312

By:

Johnston, Wesley J.;
Bonoma, Thomas V.

Publication type:

Article

CONSUMER (MIS)PERCEPTIONS AND USAGE OF THIRD PARTY CERTIFICATION MARKS, 1972 AND 1980: DID PUBLIC POLICY HAVE AN IMPACT?

Published in:

Journal of Marketing, 1981, v. 45, n. 3, p. 135, doi. 10.1177/002224298104500311

By:

Laric, Michael V.;
Sarel, Dan

Publication type:

Article

COPING WITH STAGLATION: VOLUNTARY SIMPLICITY.

Published in:

Journal of Marketing, 1981, v. 45, n. 3, p. 120, doi. 10.1177/002224298104500310

By:

Shama, Avraham

Publication type:

Article

TRIANGLE TASTE TESTS: ARE THE SUBJECTS WHO RESPOND CORRECTLY LUCKY OR GOOD?

Published in:

Journal of Marketing, 1981, v. 45, n. 3, p. 111, doi. 10.1177/002224298104500309

By:

Morrison, Donald G.

Publication type:

Article

FORECASTING THE EFFECTIVENESS OF WORK-TRIP GASOLINE CONSERVATION POLICIES THROUGH CONJOINT ANALYSIS.

Published in:

Journal of Marketing, 1981, v. 45, n. 3, p. 157, doi. 10.1177/002224298104500313

By:

Srinivasan, V.;
Flachsbart, Peter G.;
Dajani, Jarir S.;
Hartley, Rolfe G.

Publication type:

Article

A MARKETING AUDIT USING A CONCEPTUAL MODEL OF CONSUMER BEHAVIOR: APPLICATION AND EVALUATION.

Published in:

Journal of Marketing, 1981, v. 45, n. 3, p. 82, doi. 10.1177/002224298104500307

By:

Tybout, Alice M.;
Hauser, John R.

Publication type:

Article

TRADEMARKS, PATENTS, AND INNOVATION IN THE ETHICAL DRUG INDUSTRY.

Published in:

Journal of Marketing, 1981, v. 45, n. 3, p. 71, doi. 10.1177/002224298104500306

By:

Statman, Meir;
Tyebjee, Tyzoon T.

Publication type:

Article

COHORT ANALYSIS: AN AID TO STRATEGIC PLANNING.

Published in:

Journal of Marketing, 1981, v. 45, n. 3, p. 62, doi. 10.1177/002224298104500305

By:

Reynolds, Fred D.;
Joseph O. Rentz

Publication type:

Article

INTERPRETING CONSUMER MYTHOLOGY: A STRUCTURAL APPROACH TO CONSUMER BEHAVIOR.

Published in:

Journal of Marketing, 1981, v. 45, n. 3, p. 49, doi. 10.1177/002224298104500304

By:

Levy, Sidney J.

Publication type:

Article

MARKET STRUCTURE ANALYSIS: HIERARCHICAL CLUSTERING OF PRODUCTS BASED ON SUBSTITUTION-IN-USE.

Published in:

Journal of Marketing, 1981, v. 45, n. 3, p. 38, doi. 10.1177/002224298104500303

By:

Srivastava, Rajendra K.;
Leone, Robert P.;
Shocker, Allan D.

Publication type:

Article

A GENERAL APPROACH TO PRODUCT DESIGN OPTIMIZATION VIA CONJOINT ANALYSIS.

Published in:

Journal of Marketing, 1981, v. 45, n. 3, p. 17, doi. 10.1177/002224298104500302

By:

Green, Paul E.;
Carroll, J. Douglas;
Goldberg, Stephen M.

Publication type:

Article

TOP MANAGEMENT'S CONCERNS ABOUT MARKETING: ISSUES FOR THE 1980's.

Published in:

Journal of Marketing, 1981, v. 45, n. 3, p. 9, doi. 10.1177/002224298104500301

By:

Webster Jr., Frederick E.

Publication type:

Article

From The Editor: A POSITIVE PERSPECTIVE ON MARKETING.

Published in:

1981

By:

Wind, Jerry

Publication type:

Editorial