Works matching IS 00222429 AND DT 1979 AND VI 43 AND IP 1

Results: 18

PROCEDURAL AND MISCELLANEOUS DEVELOPMENT.

Published in:

Journal of Marketing, 1979, v. 43, n. 1, p. 89

By:

Werner, Ray O.;
Hartman, George E.

Publication type:

Article

REGULATION OF UNFAIR COMPETITION.

Published in:

Journal of Marketing, 1979, v. 43, n. 1, p. 86

By:

Werner, Ray O.;
Cohen, Dorothy

Publication type:

Article

REGULATION OF PRODUCT CHARACTERISTICS.

Published in:

Journal of Marketing, 1979, v. 43, n. 1, p. 83

By:

Werner, Ray O.;
Katz, Benjamin J.

Publication type:

Article

REGULATION OF CHANNELS OF DISTRIBUTION.

Published in:

Journal of Marketing, 1979, v. 43, n. 1, p. 84

By:

Werner, Ray O.;
Knapp, Robert W.

Publication type:

Article

REGULATION OF PRICE COMPETITION.

Published in:

Journal of Marketing, 1979, v. 43, n. 1, p. 84

By:

Werner, Ray O.;
Tower, C. Burk

Publication type:

Article

The Journal of Marketing at A Crossroad.

Published in:

Journal of Marketing, 1979, v. 43, n. 1, p. 9

By:

Wind, Jerry

Publication type:

Article

MARKETING IN A REGULATED ENVIRONMENT.

Published in:

1979

By:

Peterson, Robert A.;
Kerin, Roger;
Achabal, Dale D.

Publication type:

Book Review

MARKETING ABSTRACTS.

Published in:

1979

By:

Gross, Walter;
Mertes, John E.

Publication type:

Abstract

MARKETING ISSUES.

Published in:

Journal of Marketing, 1979, v. 43, n. 1, p. 91, doi. 10.1177/002224297904300111

By:

Coulson, John

Publication type:

Article

REGULATION OF MONOPOLISTIC METHODS.

Published in:

Journal of Marketing, 1979, v. 43, n. 1, p. 81

By:

Werner, Ray O.;
Griffiths, L.C.;
Duggan, Michael A.

Publication type:

Article

TIME-COMPRESSED SPEECH IN RADIO ADVERTISING.

Published in:

Journal of Marketing, 1979, v. 43, n. 1, p. 30, doi. 10.1177/002224297904300103

By:

Labarbera, Priscilla;
MacLachlan, James

Publication type:

Article

THE EFFECTIVENESS OF MARKETING'S "R&D" FOR MARKETING MANAGEMENT: AN ASSESSMENT.

Published in:

Journal of Marketing, 1979, v. 43, n. 1, p. 17, doi. 10.1177/002224297904300102

By:

Myers, John G.;
Greyser, Stephen A.;
Massy, William F.

Publication type:

Article

COMMENT.

Published in:

Journal of Marketing, 1979, v. 43, n. 1, p. 79, doi. 10.1177/002224297904300109

By:

Crain, Rance

Publication type:

Article

STRATEGIES FOR INTRODUCING MARKETING INTO NONPROFIT ORGANIZATIONS.

Published in:

Journal of Marketing, 1979, v. 43, n. 1, p. 37, doi. 10.1177/002224297904300104

By:

Kotler, Philip

Publication type:

Article

INSTITUTIONAL/ IMAGE ADVERTISING AND IDEA/ISSUE ADVERTISING AS MARKETING TOOLS: SOME PUBLIC POLICY ISSUES.

Published in:

Journal of Marketing, 1979, v. 43, n. 1, p. 68, doi. 10.1177/002224297904300108

By:

Sethi, S. Prakash

Publication type:

Article

A MODEL AND METHODOLOGY FOR THE DEVELOPMENT OF CONSUMER INFORMATION PROGRAMS.

Published in:

Journal of Marketing, 1979, v. 43, n. 1, p. 58, doi. 10.1177/002224297904300107

By:

Capon, Noel;
Lutz, Richard J.

Publication type:

Article

OPTIMIZING THE ALLOCATION OF A FIXED RESOURCE: A SIMPLE MODEL AND ITS EXPERIMENTAL TEST.

Published in:

Journal of Marketing, 1979, v. 43, n. 1, p. 51, doi. 10.1177/002224297904300106

By:

Carroll, J. Douglas;
Green, Paul E.;
Desarbo, Wayne S.

Publication type:

Article

LESSONS LEARNED FROM THE BROADCAST CIGARETTE ADVERTISING BAN.

Published in:

Journal of Marketing, 1979, v. 43, n. 1, p. 45, doi. 10.1177/002224297904300105

By:

Teel, Sandra J.;
Teel, Jesse E.;
Bearden, William O.

Publication type:

Article