Works matching Philip Kotler
Results: 182
THE PROWESS OF DR. PHILIP KOTLER: ARE HIS MARKETING MANAGEMENT TEACHINGS STILL WORTHWHILE?
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- Review of Higher Education & Self-Learning, 2014, v. 7, n. 24, p. 1
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- Publication type:
- Article
American Politics and Social Marketing: A Candid Conversation With Philip Kotler and Bill Novelli.
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- 2012
- Publication type:
- Interview
Humanism in Marketing: Responsible Leadership and the Human-to-Human Approach: edited by Philip Kotler, Waldemar Pfoertsch, Fabio Ancarani, and Ivan Ureta, Cham, Switzerland, Palgrave Macmillan, 2024, 341 pp., £199.99 (hardback) ISBN: 9783031671548; (e-book) ISBN: 9783031671555
- Published in:
- 2025
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- Publication type:
- Book Review
Is consumerism only what Philip Kotler says it is? A decolonial analysis on failures, hierarchies, and exclusions.
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- Journal of Marketing Management, 2023, v. 39, n. 9/10, p. 756, doi. 10.1080/0267257X.2023.2211592
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- Publication type:
- Article
Peter Drucker--the grandfather of marketing: an interview with Dr. Philip Kotler.
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- 2009
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- Publication type:
- Interview
The Textbooks of Philip Kotler: Their Role in Defining Marketing Thought and Practice.
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- 2003
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- Publication type:
- Book Review
Marketing 5.0: Technology for Humanity: Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan, Hoboken, NJ: John Wiley & Sons Inc., 2021. 206 pp. ISBN 978-1119668510. List price: $28.00. Hardcover.
- Published in:
- 2025
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- Publication type:
- Book Review
Book Reviews: Marketing 5.0: Technology for Humanity by Kotler, Philip, Hermawan Kartajaya, and Iwan Setiawan.
- Published in:
- 2021
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- Publication type:
- Book Review
PHILIP KOTLER.
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- NICE Journal of Business, 2017, v. 12, n. 2, p. 122
- Publication type:
- Article
Interview with Professor Philip Kotler.
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- Journal of Creating Value, 2023, v. 9, n. 1, p. 138, doi. 10.1177/23949643231166051
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- Publication type:
- Article
Philip Kotler, Hermawan Kartajaya ve Iwan Setiawan.
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- Journal of Academic Inquiries / Akademik Incelemeler Dergisi, 2018, v. 13, n. 1, p. 447
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- Publication type:
- Article
The Soviet evolution of marketing thought, 1961-1991: From Marx to marketing.
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- Marketing Theory, 2005, v. 5, n. 3, p. 283, doi. 10.1177/1470593105054899
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- Publication type:
- Article
How devoted can translators be?: Revisiting the subservience hypothesis.
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- Target: International Journal on Translation Studies, 2014, v. 26, n. 1, p. 63, doi. 10.1075/target.26.1.03buz
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- Publication type:
- Article
Can Museums be All Things to All People?: Missions, Goals, and Marketing's Role.
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- Museum Management & Curatorship, 2000, v. 18, n. 3, p. 271, doi. 10.1080/09647770000301803
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- Publication type:
- Article
IMPACTOS DO USO DE TÉCNICAS DE GERENCIAMENTO DE PROJETOS NA REALIZAÇÃO DE UM EVENTO EDUCACIONAL.
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- GeSec: Revista de Gestao e Secretariado, 2012, v. 3, n. 2, p. 67, doi. 10.7769/gesec.v3i2.135
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- Publication type:
- Article
Usefulness of Higher Math Just Dawning on Untrained Managers.
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- Business & Society, 1961, v. 1, n. 2, p. 18, doi. 10.1177/000765036100100205
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- Publication type:
- Article
How marketers can respond to recession and turbulence.
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- Journal of Customer Behaviour, 2009, v. 8, n. 2, p. 187, doi. 10.1362/147539209X459804
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- Publication type:
- Article
THIRD SECTOR MANAGEMENT--THE ROLE OF MARKETING.
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- Public Administration Review, 1975, v. 35, n. 5, p. 467, doi. 10.2307/974176
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- Article
Strategic Issues as Tensions.
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- Journal of Management Inquiry, 1993, v. 2, n. 1, p. 28
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- Article
Strategic Planning for Higher Education.
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- Journal of Higher Education, 1981, v. 52, n. 5, p. 470, doi. 10.2307/1981836
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- Article
The Battle between Commercial Marketing and Social Marketing.
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- Social Marketing Quarterly, 2022, v. 28, n. 4, p. 325, doi. 10.1177/15245004221136334
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- Publication type:
- Article
The Role Played by the Broadening of Marketing Movement in the History of Marketing Thought.
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- Journal of Public Policy & Marketing, 2005, v. 24, n. 1, p. 114, doi. 10.1509/jppm.24.1.114.63903
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- Publication type:
- Article
The Importance of China Marketing.
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- International Journal of China Marketing, 2010, v. 1, n. 1, p. 14
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- Publication type:
- Article
Capitalismo Cognitivo y Gubernamentalidad. Una genealogía del discurso académico del marketing.
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- Sociedad y Economia, 2023, n. 50, p. 1, doi. 10.25100/sye.v0i50.12511
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- Publication type:
- Article
Marketing: A definition for community colleges.
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- New Directions for Community Colleges, 1981, v. 1981, n. 36, p. 5, doi. 10.1002/cc.36819813603
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- Article
HOW TO SET THE HOSPITAL'S MARKETING BUDGET.
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- 1986
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- Publication type:
- Editorial
REDUCING CIGARETTE SMOKING: AN OPPORTUNITY FOR SOCIAL MARKETING?
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- Journal of Health Care Marketing, 1980, v. 1, n. 1, p. 8
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- Publication type:
- Article
Megamarketing in The Post-Pandemic Era: Rebalancing Political and Social Power.
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- Journal of Macromarketing, 2021, v. 41, n. 2, p. 194, doi. 10.1177/0276146721996433
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- Publication type:
- Article
Alleviating Poverty: A Macro/Micro Marketing Perspective.
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- Journal of Macromarketing, 2006, v. 26, n. 2, p. 233, doi. 10.1177/0276146706291039
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- Publication type:
- Article
The Marketing of Parochial Schooling Modeled as an Exchange Process.
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- Journal of Research on Christian Education, 1993, v. 2, n. 1, p. 119, doi. 10.1080/10656219309484774
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- Article
Breaking Down.
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- Marketing Insights, 2013, v. 25, n. 1, p. 12
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- Publication type:
- Article
Ending Poverty: “What's Social Marketing Got to Do With It?”.
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- Social Marketing Quarterly, 2009, v. 15, n. 4, p. 134, doi. 10.1080/15245000903382508
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- Publication type:
- Article
Best of Breed: When it Comes to Gaining A market Edge while Supporting a Social Cause, “Corporate Social Marketing” Leads the Pack*.
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- Social Marketing Quarterly, 2005, v. 11, n. 3/4, p. 91, doi. 10.1080/15245000500414480
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- Publication type:
- Article
Reinventing Marketing to Manage the Environmental Imperative.
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- Journal of Marketing, 2011, v. 75, n. 4, p. 132, doi. 10.1509/jmkg.75.4.132
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- Publication type:
- Article
Marketing in the Network Economy.
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- Journal of Marketing, 1999, v. 63, n. 4, p. 146, doi. 10.2307/1252108
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- Article
Marketing in the Public Sector: The Final Frontier.
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- Public Manager, 2007, v. 36, n. 1, p. 12
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- Publication type:
- Article
The market for transformation.
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- Journal of Marketing Management, 2019, v. 35, n. 5/6, p. 407, doi. 10.1080/0267257X.2019.1585713
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- Publication type:
- Article
Confessions of a radical reactionary: rhetoric and reality.
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- Journal of Marketing Management, 2017, v. 33, n. 9/10, p. 858, doi. 10.1080/0267257X.2017.1358205
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- Publication type:
- Article
THE MARKETING OF SOCIAL CAUSES: THE FIRST 10 YEARS.
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- Journal of Marketing, 1980, v. 44, n. 4, p. 24, doi. 10.1177/002224298004400404
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- Publication type:
- Article
STRATEGIES FOR INTRODUCING MARKETING INTO NONPROFIT ORGANIZATIONS.
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- Journal of Marketing, 1979, v. 43, n. 1, p. 37, doi. 10.1177/002224297904300104
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- Publication type:
- Article
MARKETING AND PUBLIC RELATIONS.
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- Journal of Marketing, 1978, v. 42, n. 4, p. 13, doi. 10.2307/1250080
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- Publication type:
- Article
Marketing Professional Services.
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- Journal of Marketing, 1977, v. 41, n. 1, p. 71, doi. 10.2307/1250494
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- Publication type:
- Article
Marketing During Periods of Shortage.
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- Journal of Marketing, 1974, v. 38, n. 3, p. 20, doi. 10.1177/002224297403800305
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- Publication type:
- Article
The Major Tasks of Marketing Management.
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- Journal of Marketing, 1973, v. 37, n. 4, p. 42, doi. 10.1177/002224297303700407
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- Publication type:
- Article
Buying is Marketing Too!
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- Journal of Marketing, 1973, v. 37, n. 1, p. 54, doi. 10.1177/002224297303700108
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- Publication type:
- Article
A Generic Concept of Marketing.
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- Journal of Marketing, 1972, v. 36, n. 2, p. 46, doi. 10.2307/1250977
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- Publication type:
- Article
Social Marketing: An Approach to Planned Social Change.
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- Journal of Marketing, 1971, v. 35, n. 3, p. 3, doi. 10.2307/1249783
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- Publication type:
- Article
The Future of the Computer in Marketing.
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- Journal of Marketing, 1970, v. 34, n. 1, p. 11, doi. 10.2307/1250287
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- Publication type:
- Article
A New Form of Marketing Myopia: Rejoinder to Professor Luck.
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- Journal of Marketing, 1969, v. 33, n. 3, p. 55, doi. 10.2307/1248483
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- Publication type:
- Article
Broadening the Concept of Marketing.
- Published in:
- Journal of Marketing, 1969, v. 33, n. 1, p. 10, doi. 10.2307/1248740
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- Publication type:
- Article