Driving Social Profit: Frontline Insights from an Entrepreneur Committed to Sustainable Innovation.
- Published in:
- Journal of Marketing, 2025, v. 89, n. 2, p. 23, doi. 10.1177/00222429241293973
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- Publication type:
- Article
Works matching IS 00222429 AND DT 2025 AND VI 89 AND IP 2
Results: 10
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Becoming More Socially Profit Oriented.
- Published in:
- Journal of Marketing, 2025, v. 89, n. 2, p. 20, doi. 10.1177/00222429241293990
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- Publication type:
- Article
3
Framing of Differences: Visual Product Frames Reduce Consumer Choice Deferrals.
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- Journal of Marketing, 2025, v. 89, n. 2, p. 163, doi. 10.1177/00222429241280224
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- Article
4
AI–Human Hybrids for Marketing Research: Leveraging Large Language Models (LLMs) as Collaborators.
- Published in:
- Journal of Marketing, 2025, v. 89, n. 2, p. 43, doi. 10.1177/00222429241276529
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- Article
5
Where A/B Testing Goes Wrong: How Divergent Delivery Affects What Online Experiments Cannot (and Can) Tell You About How Customers Respond to Advertising.
- Published in:
- Journal of Marketing, 2025, v. 89, n. 2, p. 71, doi. 10.1177/00222429241275886
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- Publication type:
- Article
6
The Enrichment Economy: Market Dynamics, Brand Strategy, and Ethics.
- Published in:
- Journal of Marketing, 2025, v. 89, n. 2, p. 96, doi. 10.1177/00222429241275014
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- Publication type:
- Article
7
Within-Category Satiation and Cross-Category Spillover in Multiproduct Advertising.
- Published in:
- Journal of Marketing, 2025, v. 89, n. 2, p. 119, doi. 10.1177/00222429241274727
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- Publication type:
- Article
8
Is This for Me? Differential Responses to Skin Tone Inclusivity Initiatives by Underrepresented Consumers and Represented Consumers.
- Published in:
- Journal of Marketing, 2025, v. 89, n. 2, p. 25, doi. 10.1177/00222429241268634
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- Publication type:
- Article
9
How Retailers Change Ordering Strategies When Suppliers Go Direct.
- Published in:
- Journal of Marketing, 2025, v. 89, n. 2, p. 141, doi. 10.1177/00222429241266576
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- Publication type:
- Article
10
Social Profit Orientation: Lessons from Organizations Committed to Building a Better World.
- Published in:
- Journal of Marketing, 2025, v. 89, n. 2, p. 1, doi. 10.1177/00222429241258495
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- Publication type:
- Article