Works matching DE "BRANDING (Marketing)"
Results: 5000
The challenge for political personal branding - The democratic leader paradox.
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- International Journal of Market Research, 2025, v. 67, n. 2/3, p. 282, doi. 10.1177/14707853251314658
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- Article
Political brand culture of Pakistan Tehreek-e-Insaf: An internal perspective.
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- International Journal of Market Research, 2025, v. 67, n. 2/3, p. 189, doi. 10.1177/14707853241302670
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- Article
Towards a framework for exploring indirect value of tourist attractions in place branding: the case of Tom Tits Experiment Science Center.
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- 2024
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- Literature Review
Having metaphors beyond branding: evidence from a heritage hotel, Pera Palace.
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- Journal of Heritage Tourism, 2024, v. 19, n. 4, p. 519, doi. 10.1080/1743873X.2023.2292153
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- Article
Musical Manipulation of Visual Scenes In Video, Film, and TV Advertisements: A Large-Scale Investigation into The Implicit Effects of Sonic Branding.
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- Journal of Advertising Research (Taylor & Francis), 2024, v. 64, n. 2, p. 192, doi. 10.2501/JAR-2024-013
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- Article
'How do we marry the two things together?': a Swedish education company expanding its business to India.
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- Globalisation, Societies & Education, 2024, v. 22, n. 2, p. 172, doi. 10.1080/14767724.2022.2100982
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- Article
Branding the Alsatian Oxymoron: The Production of Ambivalent Identity.
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- Signs & Society, 2016, v. 4, p. S163, doi. 10.1086/684804
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- Article
Rebranding Belfast: Chromatopes of (Post-)Conflict.
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- Signs & Society, 2016, v. 4, p. S138, doi. 10.1086/684688
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- Article
The Indexical Reordering of Language in Times of Crisis: Nation, Region, and the Rebranding of Place in Shetland and Western Ireland.
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- Signs & Society, 2016, v. 4, p. S106, doi. 10.1086/684680
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- Article
Representing Corporate Social Responsibility, Branding the Commodity as Gift, and Reconfiguring the Corporation as 'Super-' Person.
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- Signs & Society, 2015, p. S151, doi. 10.1086/679603
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- Article
The Semiotic Production of the Good Student: A Peircean Look at the Commodification of Liberal Arts Education.
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- Signs & Society, 2014, v. 2, n. 1, p. 56, doi. 10.1086/675537
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- Article
Disabled influencers on Instagram: exploring digital celebrity and marginalised identities.
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- Celebrity Studies, 2024, v. 15, n. 2, p. 209, doi. 10.1080/19392397.2024.2341599
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- Article
Consuming queerness: Jeffree Star and the paradox of profit and pleasure in the queer male beauty influencer.
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- Celebrity Studies, 2024, v. 15, n. 2, p. 193, doi. 10.1080/19392397.2024.2341598
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- Article
Influence of air pollution-related stressors and environmental-social responsibility on destination brand power (Chinese vs. Korean tourists).
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- Journal of Travel & Tourism Marketing, 2025, v. 42, n. 3, p. 356, doi. 10.1080/10548408.2025.2470987
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- Article
Environmental, social, and governance (ESG) in the hotel industry: a strategy for brand management, brand tribalism, and brand choice.
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- Journal of Travel & Tourism Marketing, 2024, v. 41, n. 9, p. 1226, doi. 10.1080/10548408.2024.2406346
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- Article
Assembling tigers, dragons and hells: relational materialist geographies of curated themed spaces.
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- Tourism Geographies, 2024, v. 26, n. 7, p. 1134, doi. 10.1080/14616688.2024.2412551
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- Article
What's in a Campaign Logo? Exploring Differences in Candidate Self-Presentation through Campaign Logos.
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- Journal of Political Marketing, 2024, v. 23, n. 4, p. 378, doi. 10.1080/15377857.2022.2040691
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- Article
Scale Development: Exploring Successful Political Outsiders' Brand Image to Determine Reformist Dimensions.
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- Journal of Political Marketing, 2024, v. 23, n. 2, p. 166, doi. 10.1080/15377857.2021.1997876
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- Article
What CPAs Can Learn from a Software Startup.
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- CPA Journal, 2025, v. 95, n. 1/2/2025, p. 77
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- Article
Branding ''the Bay/la Baie'': Corporate Identity, the Hudson's Bay Company, and the Burden of History in the 1960s.
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- Canadian Historical Review, 2015, v. 96, n. 2, p. 223, doi. 10.3138/chr.2675
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- Article
The interaction of CM's encroachment time and OEM's outsourcing strategy when considering the cost-learning effect.
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- Journal of the Operational Research Society, 2025, v. 76, n. 4, p. 758, doi. 10.1080/01605682.2024.2392780
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- Article
Omnichannel marketing: a systematic review and research agenda.
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- 2024
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- Publication type:
- Literature Review
BRANDING SPIN-OFF SCHOLARLY JOURNALS TRANSMUTING SYMBOLIC CAPITAL INTO ECONOMIC CAPITAL.
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- Journal of Scholarly Publishing, 2020, v. 52, n. 1, p. 1, doi. 10.3138/jsp.52.1.01
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- Article
"This Beer Festival Has a Theatre Problem!": The Evolution and Rebranding of the Edmonton International Fringe Theatre Festival.
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- Theatre Research in Canada, 2015, v. 36, n. 1, p. 33, doi. 10.3138/tric.36.1.33
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- Article
City Branding and Intercultural Heritage in Amadora, Portugal.
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- Journal of Intercultural Studies, 2024, v. 45, n. 1, p. 31, doi. 10.1080/07256868.2023.2244891
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- Article
New immersive alcohol marketing and commerce in metaverse environments.
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- Drug & Alcohol Review, 2025, v. 44, n. 1, p. 15, doi. 10.1111/dar.13967
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- Article
Identification as a Sword in the War for Talent: Understanding Organizational Identification Through a Prospective Employee Lens.
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- Psychology & Marketing, 2025, v. 42, n. 4, p. 955, doi. 10.1002/mar.22160
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- Article
Authenticity Perceptions of Informational and Transformational Advertising: Decoding the Role of Construal Level Mindset.
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- Psychology & Marketing, 2025, v. 42, n. 3, p. 817, doi. 10.1002/mar.22153
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- Article
THE EFFECT OF DIMENSIONS OF BRAND PERSONALITY ON ACTUAL AND IDEAL SELF-IMAGE CONGRUENCE: EVIDENCE FROM STARBUCKS COFFEE BRAND.
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- Economy & Market Communication Review / Casopis za Ekonomiju i Trzisne Komunikacije, 2024, v. 14, n. 2, p. 465, doi. 10.7251/EMC2402465A
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- Article
Marketing Components and Their Role on Fair Trade in Coffee Agriculture: A Scoping Review.
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- Agriculture; Basel, 2025, v. 15, n. 5, p. 465, doi. 10.3390/agriculture15050465
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- Article
CHALLENGES AND PECULIARITIES OF INTEGRATION OF INTERNATIONAL MEDIA BRANDS WITH THE GEORGIAN MEDIA SPACE ON THE EXAMPLE OF "FORBES" MAGAZINE.
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- German International Journal of Modern Science / Deutsche Internationale Zeitschrift für Zeitgenössische Wissenschaft, 2025, n. 99, p. 59, doi. 10.5281/zenodo.14989218
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- Article
Airbnb on TikTok: Brand Perception Through User Engagement and Sentiment Trends.
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- Social Science Computer Review, 2025, v. 43, n. 2, p. 318, doi. 10.1177/08944393241260242
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- Article
MARKETING CAPABILITIES, PERFORMANCE AND METRICS FROM THE PERSPECTIVE OF CROATIAN MARKETING MANAGERS.
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- International Journal of Sales, Retailing & Marketing, 2024, v. 12, n. 1, p. 67
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- Article
Le pouvoir persuasif de la répétition. Une étude de cas: Inside Chanel.
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- Argumentum: Journal the Seminar of Discursive Logic, Argumentation Theory & Rhetoric, 2025, v. 23, n. 1, p. 79
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- Article
Tapping Generation Z micro-influencers for marketing and branding.
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- Journal of Brand Strategy, 2025, v. 13, n. 4, p. 391
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- Article
The role of brand-specific traditions and consumer self-identity factors in shaping private label brand attitudes.
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- Journal of Brand Strategy, 2025, v. 13, n. 4, p. 380
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- Article
A call for authentic narrative in branded entertainment: A measurement instrument.
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- Journal of Brand Strategy, 2025, v. 13, n. 4, p. 356
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- Article
Revolutionising brand engagement: Empowering full-funnel affiliate marketing strategies using Performance PR.
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- Journal of Brand Strategy, 2025, v. 13, n. 4, p. 334
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- Article
Improving brand outcomes through consumer co-creation: An agile formula for success.
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- Journal of Brand Strategy, 2025, v. 13, n. 4, p. 314
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- Article
Editorial: Policy Framing and Branding in Times of Constant Crisis.
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- Media & Communication, 2024, v. 12, p. 1, doi. 10.17645/mac.8384
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- Article
(De)Legitimation in Policy Transfer and Branding: A Dialogical View of the Romanian Covid-19 Vaccination Policy.
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- Media & Communication, 2024, v. 12, p. 1, doi. 10.17645/mac.7743
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- Article
The universe of place brands: What is it really about?
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- Journal of Urban Regeneration & Renewal, 2025, v. 18, n. 3, p. 252, doi. 10.69554/ikix5289
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- Article
REKLAM RETORİĞİ VE GÖSTERGEBİLİMSEL ANLAM İNŞASI: PENTİ MARKASI ÖRNEĞİ.
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- Omer Halisdemir Universitesi Iktisadi ve Idari Bilimler Fakültesi Dergisi, 2025, v. 18, n. 1, p. 250, doi. 10.25287/ohuiibf.1529168
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- Article
The Darndest Things.
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- Callaloo, 2024, v. 42, n. 4, p. 9, doi. 10.1353/cal.2024.a952603
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- Article
RESEARCH ON EMERGING NEW NARRATIVE IN PLACEBRANDING – WHERE SANCTUARY FACING FOOTBALL.
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- Scientific Papers of Silesian University of Technology. Organization & Management / Zeszyty Naukowe Politechniki Slaskiej. Seria Organizacji i Zarzadzanie, 2024, n. 213, p. 431, doi. 10.29119/1641-3466.2024.213.31
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- Article
Moda, marcas y su dilución: el branding más allá de los escaparates y pasarelas.
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- Cuadernos del Centro de Estudios de Diseño y Comunicación, 2025, v. 28, n. 257, p. 123
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- Article
Analyzing Presupposition and Their Persuasive Effect in English Cigarette Advertisement Taglines in Indonesia.
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- IDEAS: Journal on English Language Teaching & Learning, Linguistics & Literature, 2024, v. 12, n. 2, p. 2273, doi. 10.2456/ideas.v12i2.5884
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- Article
Yayınevi Kurumsal Kimlik Tasarımı Bağlamında Kitap Kapaklarında Devamlılık.
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- Journal of Humanities & Tourism Research (JoHUT), 2024, v. 14, n. 4, p. 553
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- Article
Accessing the Untapped Brand Leverage Potential: A Strategic Framework from a Capital Market View.
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- Management Science, 2025, v. 71, n. 3, p. 2011, doi. 10.1287/mnsc.2022.00670
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- Article
Digital vs. Traditional Advertising and the Recognition of Brand Intangible Assets.
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- Management Science, 2025, v. 71, n. 3, p. 2035, doi. 10.1287/mnsc.2022.00387
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- Article