Creating Effective Marketing Messages Through Moderately Surprising Syntax.
- Published in:
- Journal of Marketing, 2023, v. 87, n. 5, p. 755, doi. 10.1177/00222429231153582
- By:
- Publication type:
- Article
Works matching IS 00222429 AND DT 2023 AND VI 87 AND IP 5
Results: 8
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What Holds Attention? Linguistic Drivers of Engagement.
- Published in:
- Journal of Marketing, 2023, v. 87, n. 5, p. 793, doi. 10.1177/00222429231152880
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- Publication type:
- Article
3
Give Me the Facts or Make Me Feel: How to Effectively Persuade Consumers to Act on a Collective Goal.
- Published in:
- Journal of Marketing, 2023, v. 87, n. 5, p. 776, doi. 10.1177/00222429231152446
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- Publication type:
- Article
4
A War on Sugar? Effects of Reduced Sugar Content and Package Size in the Soda Category.
- Published in:
- Journal of Marketing, 2023, v. 87, n. 5, p. 698, doi. 10.1177/00222429231152181
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- Publication type:
- Article
5
Beyond Income: Dynamic Consumer Financial Vulnerability.
- Published in:
- Journal of Marketing, 2023, v. 87, n. 5, p. 657, doi. 10.1177/00222429221150910
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- Publication type:
- Article
6
A Theory of Product-Form Strategy: When to Market Know-How, Components, or Systems?
- Published in:
- Journal of Marketing, 2023, v. 87, n. 5, p. 679, doi. 10.1177/00222429221149437
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- Publication type:
- Article
7
Understanding Customer Participation Dynamics: The Case of the Subscription Box.
- Published in:
- Journal of Marketing, 2023, v. 87, n. 5, p. 719, doi. 10.1177/00222429221148978
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- Publication type:
- Article
8
Marketing by Design: The Influence of Perceptual Structure on Brand Performance.
- Published in:
- Journal of Marketing, 2023, v. 87, n. 5, p. 736, doi. 10.1177/00222429221142281
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- Publication type:
- Article