Societal Spillovers of TV Advertising: Social Distancing During a Public Health Crisis.
- Published in:
- Journal of Marketing, 2023, v. 87, n. 3, p. 337, doi. 10.1177/00222429221130011
- By:
- Publication type:
- Article
Works matching IS 00222429 AND DT 2023 AND VI 87 AND IP 3
Results: 8
1
2
Learning from Data: An Empirics-First Approach to Relevant Knowledge Generation.
- Published in:
- Journal of Marketing, 2023, v. 87, n. 3, p. 319, doi. 10.1177/00222429221129200
- By:
- Publication type:
- Article
3
Does Topic Consistency Matter? A Study of Critic and User Reviews in the Movie Industry.
- Published in:
- Journal of Marketing, 2023, v. 87, n. 3, p. 428, doi. 10.1177/00222429221127927
- By:
- Publication type:
- Article
4
"We Earned the Coupon Together": The Missing Link of Experience Cocreation in Shared Coupons.
- Published in:
- Journal of Marketing, 2023, v. 87, n. 3, p. 451, doi. 10.1177/00222429221126990
- By:
- Publication type:
- Article
5
Finding Goldilocks Influencers: How Follower Count Drives Social Media Engagement.
- Published in:
- Journal of Marketing, 2023, v. 87, n. 3, p. 383, doi. 10.1177/00222429221125131
- By:
- Publication type:
- Article
6
A Meta-Analysis of the Effects of Brands' Owned Social Media on Social Media Engagement and Sales.
- Published in:
- Journal of Marketing, 2023, v. 87, n. 3, p. 406, doi. 10.1177/00222429221123250
- By:
- Publication type:
- Article
7
Does Disclosure of Advertising Spending Help Investors and Analysts?
- Published in:
- Journal of Marketing, 2023, v. 87, n. 3, p. 359, doi. 10.1177/00222429221123013
- By:
- Publication type:
- Article
8
Brand Equity in Good and Bad Times: What Distinguishes Winners from Losers in Consumer Packaged Goods Industries?
- Published in:
- Journal of Marketing, 2023, v. 87, n. 3, p. 472, doi. 10.1177/00222429221122698
- By:
- Publication type:
- Article