Marketing in the Health Care Sector: Disrupted Exchanges and New Research Directions.
- Published in:
- Journal of Marketing, 2024, v. 88, n. 1, p. 1, doi. 10.1177/00222429231213154
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- Publication type:
- Article
Works matching IS 00222429 AND DT 2024 AND VI 88 AND IP 1
Results: 9
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On the Path to Decolonizing Health Care Services: The Role of Marketing.
- Published in:
- Journal of Marketing, 2024, v. 88, n. 1, p. 138, doi. 10.1177/00222429231209925
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- Publication type:
- Article
3
Bringing the Doctor to the Patients: Cardiology Outreach to Rural Areas.
- Published in:
- Journal of Marketing, 2024, v. 88, n. 1, p. 31, doi. 10.1177/00222429231207830
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- Article
4
Hospital Portfolio Strategy and Patient Choice.
- Published in:
- Journal of Marketing, 2024, v. 88, n. 1, p. 53, doi. 10.1177/00222429231204247
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- Publication type:
- Article
5
Scientific Evidence Production and Specialty Drug Diffusion.
- Published in:
- Journal of Marketing, 2024, v. 88, n. 1, p. 116, doi. 10.1177/00222429231177627
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- Publication type:
- Article
6
Does Bad Medical News Reduce Preferences for Generic Drugs?
- Published in:
- Journal of Marketing, 2024, v. 88, n. 1, p. 160, doi. 10.1177/00222429231158360
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- Publication type:
- Article
7
The Role of Advertising in High-Tech Medical Procedures: Evidence from Robotic Surgeries.
- Published in:
- Journal of Marketing, 2024, v. 88, n. 1, p. 97, doi. 10.1177/00222429221151058
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- Publication type:
- Article
8
User-Generated Physician Ratings and Their Effects on Patients' Physician Choices: Evidence from Yelp.
- Published in:
- Journal of Marketing, 2024, v. 88, n. 1, p. 77, doi. 10.1177/00222429221146511
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- Publication type:
- Article
9
Choice Architecture for Healthier Insurance Decisions: Ordering and Partitioning Together Can Improve Consumer Choice.
- Published in:
- Journal of Marketing, 2024, v. 88, n. 1, p. 15, doi. 10.1177/00222429221119086
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- Publication type:
- Article