JM: Promoting Catalysis in Marketing Scholarship.
- Published in:
- 2023
- By:
- Publication type:
- Editorial
Works matching IS 00222429 AND DT 2023 AND VI 87 AND IP 1
Results: 9
1
2
Order Matters: Rating Service Professionals First Reduces Tipping Amount.
- Published in:
- Journal of Marketing, 2023, v. 87, n. 1, p. 81, doi. 10.1177/00222429221098698
- By:
- Publication type:
- Article
3
Who We Are and How We Govern: The Effect of Identity Orientation on Governance Choice.
- Published in:
- Journal of Marketing, 2023, v. 87, n. 1, p. 45, doi. 10.1177/00222429221094027
- By:
- Publication type:
- Article
4
The Impact of Organic Specialist Store Entry on Category Performance at Incumbent Stores.
- Published in:
- Journal of Marketing, 2023, v. 87, n. 1, p. 97, doi. 10.1177/00222429221090983
- By:
- Publication type:
- Article
5
Gift or Donation? Increase the Effectiveness of Charitable Solicitation Through Framing Charitable Giving as a Gift.
- Published in:
- Journal of Marketing, 2023, v. 87, n. 1, p. 133, doi. 10.1177/00222429221081506
- By:
- Publication type:
- Article
6
The Context (In)Dependence of Low-Fit Brand Extensions.
- Published in:
- Journal of Marketing, 2023, v. 87, n. 1, p. 114, doi. 10.1177/00222429221076840
- By:
- Publication type:
- Article
7
The Impact of Advertising Creative Strategy on Advertising Elasticity.
- Published in:
- Journal of Marketing, 2023, v. 87, n. 1, p. 26, doi. 10.1177/00222429221074960
- By:
- Publication type:
- Article
8
Bad News? Send an AI. Good News? Send a Human.
- Published in:
- Journal of Marketing, 2023, v. 87, n. 1, p. 10, doi. 10.1177/00222429211066972
- By:
- Publication type:
- Article
9
Why Is It Wrong to Sell Your Body? Understanding Liberals' Versus Conservatives' Moral Objections to Bodily Markets.
- Published in:
- Journal of Marketing, 2023, v. 87, n. 1, p. 64, doi. 10.1177/00222429211046936
- By:
- Publication type:
- Article