Works matching IS 00222429 AND DT 2022 AND VI 86 AND IP 6

Results: 10

From Vision to Reality: Lessons in Creating a Marketplace of Ideas.

Published in:

2022

By:

Moorman, Christine;
van Heerde, Harald J.;
Page Moreau, C.;
Palmatier, Robert W.

Publication type:

Editorial

Acknowledgments.

Published in:: Journal of Marketing, 2022, v. 86, n. 6, p. 1, doi. 10.1177/00222429221125025
Publication type:: Article

Influencer Marketing Effectiveness.

Published in:

Journal of Marketing, 2022, v. 86, n. 6, p. 93, doi. 10.1177/00222429221102889

By:

Leung, Fine F.;
Gu, Flora F.;
Li, Yiwei;
Zhang, Jonathan Z.;
Palmatier, Robert W.

Publication type:

Article

A Practice Perspective on Market Evolution: How Craft and Commercial Coffee Firms Expand Practices and Develop Markets.

Published in:

Journal of Marketing, 2022, v. 86, n. 6, p. 50, doi. 10.1177/00222429221093624

By:

Dolbec, Pierre-Yann;
Arsel, Zeynep;
Aboelenien, Aya

Publication type:

Article

Onboarding Salespeople: Socialization Approaches.

Published in:

Journal of Marketing, 2022, v. 86, n. 6, p. 13, doi. 10.1177/00222429221076437

By:

Wiseman, Phillip;
Ahearne, Michael;
Hall, Zachary;
Tirunillai, Seshadri

Publication type:

Article

The Upside of Negative: Social Distance in Online Reviews of Identity-Relevant Brands.

Published in:

Journal of Marketing, 2022, v. 86, n. 6, p. 70, doi. 10.1177/00222429221074704

By:

Ordabayeva, Nailya;
Cavanaugh, Lisa A.;
Dahl, Darren W.

Publication type:

Article

When the Honeymoon Is Over: A Theory of Relationship Liabilities and Evolutionary Processes.

Published in:

Journal of Marketing, 2022, v. 86, n. 6, p. 32, doi. 10.1177/00222429211062247

By:

Chmielewski-Raimondo, Danielle A.;
Shamsollahi, Ali;
Bell, Simon J.;
Heide, Jan B.

Publication type:

Article

Getting a Handle on Sales: Shopping Carts Affect Purchasing by Activating Arm Muscles.

Published in:

Journal of Marketing, 2022, v. 86, n. 6, p. 135, doi. 10.1177/00222429211061367

By:

Estes, Zachary;
Streicher, Mathias C.

Publication type:

Article

How Political Identity Shapes Customer Satisfaction.

Published in:

Journal of Marketing, 2022, v. 86, n. 6, p. 116, doi. 10.1177/00222429211057508

By:

Fernandes, Daniel;
Ordabayeva, Nailya;
Han, Kyuhong;
Jung, Jihye;
Mittal, Vikas

Publication type:

Article

Attribute Embedding: Learning Hierarchical Representations of Product Attributes from Consumer Reviews.

Published in:

Journal of Marketing, 2022, v. 86, n. 6, p. 155, doi. 10.1177/00222429211047822

By:

Wang, Xin;
He, Jiaxiu;
Curry, David J.;
Ryoo, Jun Hyun

Publication type:

Article