Marketing Excellence: Nature, Measurement, and Investor Valuations.
- Published in:
- Journal of Marketing, 2020, v. 84, n. 4, p. 1, doi. 10.1177/0022242920925517
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- Publication type:
- Article
Works matching IS 00222429 AND DT 2020 AND VI 84 AND IP 4
Results: 8
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Negative Reviews, Positive Impact: Consumer Empathetic Responding to Unfair Word of Mouth.
- Published in:
- Journal of Marketing, 2020, v. 84, n. 4, p. 86, doi. 10.1177/0022242920924389
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- Publication type:
- Article
3
Customer Satisfaction and Its Impact on the Future Costs of Selling.
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- Journal of Marketing, 2020, v. 84, n. 4, p. 23, doi. 10.1177/0022242920923307
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- Publication type:
- Article
4
Customer Experience Journeys: Loyalty Loops Versus Involvement Spirals.
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- Journal of Marketing, 2020, v. 84, n. 4, p. 45, doi. 10.1177/0022242920920262
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- Publication type:
- Article
5
The Faces of Success: Beauty and Ugliness Premiums in e-Commerce Platforms.
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- Journal of Marketing, 2020, v. 84, n. 4, p. 67, doi. 10.1177/0022242920914861
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- Publication type:
- Article
6
Path to Purpose? How Online Customer Journeys Differ for Hedonic Versus Utilitarian Purchases.
- Published in:
- Journal of Marketing, 2020, v. 84, n. 4, p. 127, doi. 10.1177/0022242920911628
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- Publication type:
- Article
7
Effects of Contract Ambiguity in Interorganizational Governance.
- Published in:
- Journal of Marketing, 2020, v. 84, n. 4, p. 147, doi. 10.1177/0022242920910096
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- Publication type:
- Article
8
Leaving Something for the Imagination: The Effect of Visual Concealment on Preferences.
- Published in:
- Journal of Marketing, 2020, v. 84, n. 4, p. 109, doi. 10.1177/0022242919899393
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- Publication type:
- Article