Corporate Sociopolitical Activism and Firm Value.
- Published in:
- Journal of Marketing, 2020, v. 84, n. 5, p. 1, doi. 10.1177/0022242920937000
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- Publication type:
- Article
Works matching IS 00222429 AND DT 2020 AND VI 84 AND IP 5
Results: 8
1
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The Impact of Advertising and R&D on Bankruptcy Survival: A Double-Edged Sword.
- Published in:
- Journal of Marketing, 2020, v. 84, n. 5, p. 22, doi. 10.1177/0022242920936205
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- Publication type:
- Article
3
Strong Anxiety Boosts New Product Adoption When Hope Is Also Strong.
- Published in:
- Journal of Marketing, 2020, v. 84, n. 5, p. 60, doi. 10.1177/0022242920934495
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- Publication type:
- Article
4
Turning Complaining Customers into Loyal Customers: Moderators of the Complaint Handling–Customer Loyalty Relationship.
- Published in:
- Journal of Marketing, 2020, v. 84, n. 5, p. 79, doi. 10.1177/0022242920929029
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- Publication type:
- Article
5
Speed Up, Size Down: How Animated Movement Speed in Product Videos Influences Size Assessment and Product Evaluation.
- Published in:
- Journal of Marketing, 2020, v. 84, n. 5, p. 100, doi. 10.1177/0022242920925054
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- Publication type:
- Article
6
When Less Is More: How Mindset Influences Consumers' Responses to Products with Reduced Negative Attributes.
- Published in:
- Journal of Marketing, 2020, v. 84, n. 5, p. 137, doi. 10.1177/0022242920920859
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- Publication type:
- Article
7
Collaborative Market Driving: How Peer Firms Can Develop Markets Through Collective Action.
- Published in:
- Journal of Marketing, 2020, v. 84, n. 5, p. 41, doi. 10.1177/0022242920917982
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- Publication type:
- Article
8
Tolerating and Managing Failure: An Organizational Perspective on Customer Reacquisition Management.
- Published in:
- Journal of Marketing, 2020, v. 84, n. 5, p. 117, doi. 10.1177/0022242920916733
- By:
- Publication type:
- Article