A Theories-in-Use Approach to Building Marketing Theory.
- Published in:
- Journal of Marketing, 2020, v. 84, n. 1, p. 32, doi. 10.1177/0022242919888477
- By:
- Publication type:
- Article
Works matching IS 00222429 AND DT 2020 AND VI 84 AND IP 1
Results: 8
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Who Receives Credit or Blame? The Effects of Made-to-Order Production on Responses to Unethical and Ethical Company Production Practices.
- Published in:
- Journal of Marketing, 2020, v. 84, n. 1, p. 88, doi. 10.1177/0022242919887161
- By:
- Publication type:
- Article
3
Commentary: Mind Your Text in Marketing Practice.
- Published in:
- 2020
- By:
- Publication type:
- Chart/Diagram/Graph
4
Understanding the Impact of Relationship Disruptions.
- Published in:
- Journal of Marketing, 2020, v. 84, n. 1, p. 66, doi. 10.1177/0022242919882630
- By:
- Publication type:
- Article
5
Featuring Mistakes: The Persuasive Impact of Purchase Mistakes in Online Reviews.
- Published in:
- Journal of Marketing, 2020, v. 84, n. 1, p. 52, doi. 10.1177/0022242919882428
- By:
- Publication type:
- Article
6
Pleasant Ambient Scents: A Meta-Analysis of Customer Responses and Situational Contingencies.
- Published in:
- Journal of Marketing, 2020, v. 84, n. 1, p. 125, doi. 10.1177/0022242919881137
- By:
- Publication type:
- Article
7
Dynamic Governance Matching in Solution Development.
- Published in:
- Journal of Marketing, 2020, v. 84, n. 1, p. 105, doi. 10.1177/0022242919879420
- By:
- Publication type:
- Article
8
Uniting the Tribes: Using Text for Marketing Insight.
- Published in:
- Journal of Marketing, 2020, v. 84, n. 1, p. 1, doi. 10.1177/0022242919873106
- By:
- Publication type:
- Article