Social Comparison in Retailer–Supplier Relationships: Referent Discrepancy Effects.
- Published in:
- Journal of Marketing, 2019, v. 83, n. 2, p. 120, doi. 10.1177/0022242918823542
- By:
- Publication type:
- Article
Works matching IS 00222429 AND DT 2019 AND VI 83 AND IP 2
Results: 8
1
2
Serial Position Effects on Native Advertising Effectiveness: Differential Results Across Publisher and Advertiser Metrics.
- Published in:
- Journal of Marketing, 2019, v. 83, n. 2, p. 82, doi. 10.1177/0022242918817549
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- Publication type:
- Article
3
Seeding as Part of the Marketing Mix: Word-of-Mouth Program Interactions for Fast-Moving Consumer Goods.
- Published in:
- Journal of Marketing, 2019, v. 83, n. 2, p. 62, doi. 10.1177/0022242918817000
- By:
- Publication type:
- Article
4
Paywalls: Monetizing Online Content.
- Published in:
- Journal of Marketing, 2019, v. 83, n. 2, p. 19, doi. 10.1177/0022242918815163
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- Publication type:
- Article
5
Lost in a Universe of Markets: Toward a Theory of Market Scoping for Early-Stage Technologies.
- Published in:
- Journal of Marketing, 2019, v. 83, n. 2, p. 37, doi. 10.1177/0022242918813308
- By:
- Publication type:
- Article
6
The Temporary Marketing Organization.
- Published in:
- Journal of Marketing, 2019, v. 83, n. 2, p. 1, doi. 10.1177/0022242918813119
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- Publication type:
- Article
7
Creating Effective Online Customer Experiences.
- Published in:
- Journal of Marketing, 2019, v. 83, n. 2, p. 98, doi. 10.1177/0022242918809930
- By:
- Publication type:
- Article
8
Tournaments to Crowdsource Innovation: The Role of Moderator Feedback and Participation Intensity.
- Published in:
- Journal of Marketing, 2019, v. 83, n. 2, p. 138, doi. 10.1177/0022242918809673
- By:
- Publication type:
- Article