Works matching DE "MATHEMATICAL models of marketing"
Results: 324
A New Use for NBD: Old models can fit new data and conditions.
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- Marketing Research, 2009, v. 21, n. 3, p. 31
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- Article
Comparing Apples to Oranges.
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- Marketing Research, 2008, v. 20, n. 1, p. 29
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- Article
Data, but No Information.
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- Marketing Research, 2001, v. 13, n. 4, p. 36
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- Article
Complexity of Product Positioning and Ball Intersection Problems.
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- Mathematics of Operations Research, 1995, v. 20, n. 4, p. 885, doi. 10.1287/moor.20.4.885
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- Article
MODELING INTEGRATIVE, MULTIPLE ISSUE BARGAINING.
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- Management Science, 1989, v. 35, n. 7, p. 788, doi. 10.1287/mnsc.35.7.788
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- Article
STRATEGIC IMPLICATIONS OF MARKET SHARE ATTRACTION MODELS.
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- Management Science, 1985, v. 31, n. 5, p. 536, doi. 10.1287/mnsc.31.5.536
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- Publication type:
- Article
MODELS AND MANAGERS: THE CONCEPT OF A DECISION CALCULUS.
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- Management Science, 1970, v. 16, n. 8, p. B-466, doi. 10.1287/mnsc.16.8.B466
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- Article
MODELS OF FACT: EXAMPLES FROM MARKETING.
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- Management Science, 1970, v. 16, n. 7, p. 435, doi. 10.1287/mnsc.16.7.435
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- Article
Mathematics, Models, and Marketing.
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- Human Relations, 1965, v. 18, n. 3, p. 289, doi. 10.1177/001872676501800308
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- Article
Seeking Closure: Competition in Complementary Markets.
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- Decision Sciences, 2009, v. 40, n. 4, p. 817, doi. 10.1111/j.1540-5915.2009.00252.x
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- Article
Understanding Price Controls and Nonprice Competition with Matching Theory.
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- American Economic Review, 2012, v. 102, n. 3, p. 371, doi. 10.1257/aer.102.3.371
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- Article
Profits in the 'New Trade' Approach to Trade Negotiations.
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- American Economic Review, 2012, v. 102, n. 3, p. 466, doi. 10.1257/aer.102.3.466
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- Article
Returns Policies Between Channel Partners for Durable Products.
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- Marketing Science, 2013, v. 32, n. 4, p. 622, doi. 10.1287/mksc.2013.0784
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- Article
Descriptive, Structural, and Experimental Empirical Methods in Marketing Research.
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- Marketing Science, 2011, v. 30, n. 6, p. 950, doi. 10.1287/mksc.1110.0681
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- Article
Revisiting the Workshop on Quantitative Marketing and Structural Econometrics.
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- 2011
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- Publication type:
- Proceeding
The Sense and Non-Sense of Holdout Sample Validation in the Presence of Endogeneity.
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- Marketing Science, 2011, v. 30, n. 6, p. 1115, doi. 10.1287/mksc.1110.0666
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- Article
Assessing the Effect of Marketing Investments in a Business Marketing Context.
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- Marketing Science, 2011, v. 30, n. 5, p. 924, doi. 10.1287/mksc.1110.0661
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- Article
Product Positioning in a Two-Dimensional Vertical Differentiation Model: The Role of Quality Costs.
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- Marketing Science, 2011, v. 30, n. 5, p. 903, doi. 10.1287/mksc.1110.0652
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- Article
New Perspectives on Customer "Death" Using a Generalization of the Pareto/NBD Model.
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- Marketing Science, 2011, v. 30, n. 5, p. 866, doi. 10.1287/mksc.1110.0654
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- Article
Dynamic Allocation of Pharmaceutical Detailing and Sampling for Long-Term Profitability.
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- Marketing Science, 2010, v. 29, n. 5, p. 909, doi. 10.1287/mksc.1100.0570
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- Article
Multicriterion Market Segmentation: A New Model, Implementation, and Evaluation.
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- Marketing Science, 2010, v. 29, n. 5, p. 880, doi. 10.1287/mksc.1100.0565
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- Article
Equilibrium Returns Policies in the Presence of Supplier Competition.
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- Marketing Science, 2010, v. 29, n. 5, p. 846, doi. 10.1287/mksc.1100.0563
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- Publication type:
- Article
Moment-to-Moment Optimal Branding in TV Commercials: Preventing Avoidance by Pulsing.
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- Marketing Science, 2010, v. 29, n. 5, p. 783, doi. 10.1287/mksc.1100.0567
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- Publication type:
- Article
The Traveling Salesman Goes Shopping: The Systematic Deviations of Grocery Paths from TSP Optimality.
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- Marketing Science, 2009, v. 28, n. 3, p. 566, doi. 10.1287/mksc.1080.0402
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- Article
Statement from the Editor Regarding "'Counting Your Customers' One by One: A Hierarchical Bayes Extension to the Pareto/NBD Model.".
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- 2009
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- Publication type:
- Correction Notice
"Counting Your Customers" One by One: A Hierarchical Bayes Extension to the Pareto/NBD Model.
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- Marketing Science, 2009, v. 28, n. 3, p. 541, doi. 10.1287/mksc.1090.0502
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- Publication type:
- Article
Benchmarking Performance in Retail Chains: An Integrated Approach.
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- Marketing Science, 2009, v. 28, n. 3, p. 502, doi. 10.1287/mksc.1080.0421
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- Publication type:
- Article
Voluntary Quality Disclosure and Market Interaction.
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- Marketing Science, 2009, v. 28, n. 3, p. 488, doi. 10.1287/mksc.1080.0418
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- Article
Direct-to-Consumer Advertising of Prescription Drugs: A Strategic Analysis.
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- Marketing Science, 2009, v. 28, n. 3, p. 472, doi. 10.1287/mksc.1080.0411
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- Article
Estimating Demand Heterogeneity Using Aggregated Data: An Application to the Frozen Pizza Category.
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- Marketing Science, 2009, v. 28, n. 2, p. 356, doi. 10.1287/mksc.1080.0403
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- Article
Heterogeneous Learning and the Targeting of Marketing Communication for New Products.
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- Marketing Science, 2009, v. 28, n. 3, p. 424, doi. 10.1287/mksc.1080.0410
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- Article
Measuring Brand Value in an Equilibrium Framework.
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- Marketing Science, 2009, v. 28, n. 1, p. 69, doi. 10.1287/mksc.1080.0376
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- Publication type:
- Article
Functional Regression: A New Model for Predicting Market Penetration of New Products.
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- Marketing Science, 2009, v. 28, n. 1, p. 36, doi. 10.1287/mksc.1080.0382
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- Publication type:
- Article
Flexible disassembly planning considering product conditions.
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- International Journal of Production Research, 2013, v. 51, n. 20, p. 6209, doi. 10.1080/00207543.2013.825406
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- Article
Evaluation of manufacturing system redesign with multiple points of product differentiation.
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- International Journal of Production Research, 2012, v. 50, n. 24, p. 7167, doi. 10.1080/00207543.2011.642821
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- Article
Motion generation and virtual simulation in a digital environment.
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- International Journal of Production Research, 2012, v. 50, n. 22, p. 6519, doi. 10.1080/00207543.2011.653698
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- Article
Measuring production and marketing efficiency using grey relation analysis and data envelopment analysis.
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- International Journal of Production Research, 2010, v. 48, n. 1, p. 183, doi. 10.1080/00207540802446803
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- Article
Performance of Information Complexity Criteria in Structural Equation Models with Applications.
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- European Journal of Pure & Applied Mathematics, 2012, v. 5, n. 3, p. 282
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- Article
Evolutionary demand: a model for boundedly rational consumers.
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- Journal of Evolutionary Economics, 2012, v. 22, n. 5, p. 1029, doi. 10.1007/s00191-012-0290-4
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- Article
Sport Consumer Behavior: A Test for Group Differences on Structural Constraints.
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- Sport Marketing Quarterly, 2008, v. 17, n. 4, p. 190
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- Article
Art or Science?: Fifty Years of Marketing Debate.
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- Journal of Marketing Management, 1996, v. 12, n. 4, p. 243, doi. 10.1080/0267257X.1996.9964413
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- Article
A Practical Approach to Maximizing Customer Retention in the Credit Card Industry.
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- Journal of Marketing Management, 1995, v. 11, n. 1-3, p. 151, doi. 10.1080/0267257X.1995.9964335
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- Publication type:
- Article
PREDICTING SELECT MOBILE SERVICE PREFERENCES BASED ON DEMOGRAPHIC PROFILE OF MOBILE USERS IN MAN.
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- International Journal of Mobile Marketing, 2010, v. 5, n. 1, p. 98
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- Publication type:
- Article
A political economy model of market intervention.
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- Public Choice, 2013, v. 157, n. 1/2, p. 169, doi. 10.1007/s11127-012-9933-0
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- Publication type:
- Article
ESTIMACIÓN DE ÍNDICES DE CAPACIDAD DE PROCESOS USANDO LA DISTRIBUCIÓN GENERALIZADA DE PARETO.
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- Revista Ingeniería Industrial, 2010, v. 9, n. 2, p. 93
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- Publication type:
- Article
Governance of International Business Relationships: A Cross-Cultural Study on Alternative Governance Modes.
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- Journal of International Marketing, 2009, v. 17, n. 3, p. 1, doi. 10.1509/jimk.17.3.1
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- Article
NEW PRODUCT ENTRIES AND PRODUCT CLASS DEMAND.
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- Marketing Science, 1990, v. 9, n. 1, p. 58, doi. 10.1287/mksc.9.1.58
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- Publication type:
- Article
"ON BAYESIAN ESTIMATION OF MODEL PARAMETERS" : COMMENTARY.
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- Marketing Science, 1990, v. 9, n. 1, p. 54, doi. 10.1287/mksc.9.1.54
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- Publication type:
- Article
THE COASE THEOREM AND SUBOPTIMIZATION IN MARKETING CHANNELS.
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- Marketing Science, 1987, v. 6, n. 3, p. 268, doi. 10.1287/mksc.6.3.268
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- Article
CROSS-SECTIONAL ESTIMATION IN MARKETING: DIRECT VERSUS REVERSE REGRESSION.
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- Marketing Science, 1987, v. 6, n. 3, p. 254, doi. 10.1287/mksc.6.3.254
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- Publication type:
- Article