Works matching DE "BRAND personification"

Results: 424

Drawn to the Screen by Who We Are and Who We Aspire to Be: Brand-Self Congruence Differences in Movie Preferences.

Published in:

JMM: The International Journal on Media Management, 2020, v. 22, n. 3/4, p. 144, doi. 10.1080/14241277.2021.1920022

By:

Kim, Danny D. E.

Publication type:

Article

Demographic differences in perceptions of media brand personality: a multilevel analysis.

Published in:

JMM: The International Journal on Media Management, 2018, v. 20, n. 2, p. 81, doi. 10.1080/14241277.2017.1410481

By:

Kim, Danny Da Eun

Publication type:

Article

A Unified Measure of Media Brand Personality: Developing A Media Brand Personality Scale for Multiple Media.

Published in:

JMM: The International Journal on Media Management, 2017, v. 19, n. 3, p. 197, doi. 10.1080/14241277.2017.1306531

By:

Kim, Danny D. E.

Publication type:

Article

The Brand Personality of World Heritage Sites: Text Mining the Perceptions of UNESCO Experts and Visitors.

Published in:

Tourism Culture & Communication, 2025, v. 25, n. 1, p. 17, doi. 10.3727/109830423X16806442344945

By:

Hassan, Mohamed Abdalla Elsayed;
Zerva, Konstantina;
Aulet, Silvia

Publication type:

Article

The Impact of Brand Personality and Customer Satisfaction on Behavioral Factors and Brand Perception on Brand Loyalty in Thai Furniture Shops.

Published in:

Journal of Family Business & Management Studies, 2024, v. 16, n. 2, p. 147

By:

Thongyothin, Nonthachai;
Foosiri, Piraphong;
Wiriyakitjar, Rawida;
Lekhskul, Chanatip;
Paniangvait, Petch;
Siriwetchadarak, Charoonpan

Publication type:

Article

The Influence of Islamic Brand Personality towards Bank Muamalat Surabaya Brand Loyalty.

Published in:

KnE Social Sciences, 2019, v. 2019, p. 678, doi. 10.18502/kss.v3i13.4240

By:

Hendratmi, Achsania;
Laksana, Bayu

Publication type:

Article

Brand Image Models of Non-Durable Products: An Exploratory Study.

Published in:

AIMS International Journal of Management, 2021, v. 15, n. 2, p. 119, doi. 10.26573/2021.15.2.4

By:

Saxena, Nitin Kumar;
Dhar, Upinder

Publication type:

Article

The Personality of Visual Elements: A Framework for the Development of Visual Identity Based on Brand Personality Dimensions.

Published in:

International Journal of Visual Design, 2024, v. 18, n. 1, p. 67, doi. 10.18848/2325-1581/CGP/v18i01/67-98

By:

Andrade, Beatriz;
Morais, Rodrigo;
Soares de Lima, Edirlei

Publication type:

Article

Static and Animated Brand Logos: Interplay of Brand Logos and Brand Personality on Emotional and Cognitive Effects.

Published in:

International Journal of Visual Design, 2020, v. 14, n. 3, p. 15, doi. 10.18848/2325-1581/CGP/v14i03/15-28

By:

Jun, Yesel;
Hyunju Lee

Publication type:

Article

Measurement of Consumer's Brand Cognitive Confusion in China's Maritime and Land Silk Road Area.

Published in:

Journal of Coastal Research, 2019, v. 94, p. 962, doi. 10.2112/SI94-189.1

By:

Peng-Yan Zhao;
Ya-Ting Sui;
Xiao-Min Liu

Publication type:

Article

Managers of Cultural Institutions and Their Importance for the Activities Related to Building the City Brand - Results of Qualitative Research.

Published in:

Management Issues / Problemy Zarządzania, 2021, v. 19, n. 1, p. 146, doi. 10.7172/1644-9584.91.11

By:

Krawiec, Wioletta

Publication type:

Article

Customer Brand Personality, Dining Experience, and Satisfaction at Luxury Hotel Restaurants.

Published in:

Journal of Tourism & Services, 2022, v. 13, n. 24, p. 26, doi. 10.29036/jots.v13i24.278

By:

Ismail, Tuan Ahmad Tuan;
Zahari, Mohd Salehuddin Mohd;
Hanafiah, Mohd Hafiz;
Balasubramanian, Kandappan

Publication type:

Article

ЛИЧНОСТТА КАТО БРАНД НА СЪВРЕМЕННИЯ ПАЗАР.

Published in:

Management & Education / Upravlenie i Obrazovanie, 2019, v. 15, n. 2, p. 233

By:

Николова, Нели

Publication type:

Article

SERBIAN ADAPTATION OF THE BRAND PERSONALITY SCALE (BPS): AN APPLICATION TO TOURISM DESTINATIONS.

Published in:

Primenjena Psihologija, 2017, v. 10, n. 1, p. 37, doi. 10.19090/pp.2017.1.37-61

By:

Jovanović, Tamara;
Božić, Sanja;
Dinić, Bojana;
Majstorović, Nebojša

Publication type:

Article

THE INFLUENCE OF BRAND PERSONALITY TOWARDS IDENTIFICATION OF PREMIER SOCCER LEAGUE TEAMS IN SOUTH AFRICA: A STRUCTURAL EQUATION MODEL.

Published in:

Polish Journal of Management Studies, 2022, v. 25, n. 1, p. 378, doi. 10.17512/pjms.2022.25.1.23

By:

N. E., Shezi

Publication type:

Article

EXPLAINING THE IMPACT OF SERVICE QUALITY ON IDENTITY AND BRAND PERSONALITY.

Published in:

Polish Journal of Management Studies, 2017, v. 16, n. 2, p. 88, doi. 10.17512/pjms.2017.16.2.08

By:

Esmaeilpour, M.;
Hoseini, M.

Publication type:

Article

CONSEQUENCES OF THE EXPERIENCE OF BRAND OF CONSUMERS IN THE SECTOR OF SMARTPHONES.

Published in:

Dimensión Empresarial, 2019, v. 17, n. 4, p. 1, doi. 10.15665/dem.v17i4.1931

By:

de Lima Pires, Luciano;
Cunha Moura, Luiz Rodrigo;
da Silveira Cunha, Nina Rosa

Publication type:

Article

Dimensions of Brand Equity: A Hybrid Approach.

Published in:

Business Perspectives & Research, 2024, v. 12, n. 3, p. 361, doi. 10.1177/22785337221132623

By:

Srivastava, Govind Nath;
Padmaja, V.;
Tripathi, Abhinav P.

Publication type:

Article

How does brand authenticity affect brand hate-love relationships and buying intention? The moderating role of brand personality.

Published in:

Journal of Brand Strategy, 2024, v. 12, n. 4, p. 381, doi. 10.69554/lysg9077

By:

Rodrigues, Paula;
Sousa, Ana;
Lopes, Jorge;
Borges, Ana Pinto

Publication type:

Article

Editorial.

Published in:

Journal of Brand Strategy, 2022, v. 10, n. 4, p. 296, doi. 10.69554/lxmr3000

By:

Beckett, Simon

Publication type:

Article

What is brand personality? A historical and prescriptive account.

Published in:

Journal of Brand Strategy, 2021, v. 9, n. 4, p. 466, doi. 10.69554/iosl2213

By:

Conejo, Francisco J.

Publication type:

Article

The brand language brief: A pillar of sound brand strategy.

Published in:

Journal of Brand Strategy, 2019, v. 8, n. 3, p. 265, doi. 10.69554/sacq3116

By:

Morais, Robert J.;
Lerman, Dawn

Publication type:

Article

Editorial.

Published in:

Journal of Brand Strategy, 2019, v. 8, n. 3, p. 205, doi. 10.69554/yepj4862

By:

Beckett, Simon

Publication type:

Article

Reach, resonance and returns: A guide to finding success in a slow-growing, extraordinary world.

Published in:

Journal of Brand Strategy, 2016, v. 5, n. 3, p. 312, doi. 10.69554/jsut6053

By:

GILDENBERG, BRYAN

Publication type:

Article

THE EFFECT OF PERCEIVED BUSINESS ETHICS ON BRAND PERSONALITY DIMENSIONS & CREATION OF BRAND EQUITY IN DEVELOPING COUNTRIES.

Published in:

Central European Business Review, 2014, v. 3, n. 3, p. 46, doi. 10.18267/j.cebr.93

By:

Hamidizadeh, M. R.;
Karimi Alavije, M. R.;
Rezaei, M.

Publication type:

Article

"DESCUBRA NUTELLA": A PERSONALIDADE DA MARCA SOB A ÓTICA DOS CONSUMIDORES.

Published in:

Revista Eletrônica de Estratégia & Negócios, 2019, v. 12, n. 2, p. 228, doi. 10.19177/reen.v12e22019228-249

By:

Cristina Ferreira, Ana;
de Cássia Arantes, Rita;
Carvalho de Rezende, Daniel

Publication type:

Article

The Effect of Perceived Product Quality, Brand Personality, and Loyalty on Brand Switching Intention of Technological Products.

Published in:

South East Asian Journal of Management, 2021, v. 15, n. 2, p. 169, doi. 10.21002/seam.v15i2.13336

By:

Lidya Nur Hanifati;
Imam Salehudin

Publication type:

Article

Zeitungsqualität und Markenimage: Eine quantitative Milieustudie zur Qualität deutscher Tageszeitungen.

Published in:

MedienWirtschaft, 2022, v. 19, n. 3, p. 44, doi. 10.15358/1613-0669-2022-3-44

By:

Breyer-Mayländer, Thomas

Publication type:

Article

Exploring Role of Political Human Brand Personality, Appearance and Behavioral as Political Brand Association in Political Campaigns for Voters' Preferences.

Published in:

Journal of Managerial Sciences, 2024, v. 18, n. 2, p. 44

By:

Fahad, Qazi;
ul Haq, Mirza Amin

Publication type:

Article

The Proust Questionnaire as tool of studying the brand personality: an exploratory approach.

Published in:

Romanian Journal of Marketing, 2016, n. 2, p. 77

By:

Vegheş, Călin;
Popescu, Ioana Cecilia

Publication type:

Article

Take a Ride on Credibility: The Role of Brand Personality in Users' Loyalty to Virtual Brands in the Sharing Economy.

Published in:

Internext: Revista Electrônica de Negócios Internacionais da ESPM, 2021, v. 16, n. 2, p. 221, doi. 10.18568/internext.v16i2.670

By:

Moreno, Lucas;
Demo, Gisela;
Valéria Rocha, Thelma;
Scussel, Fernanda

Publication type:

Article

AN ASSESSMENT OF CUSTOMER PERCEPTION OF THE BRAND PERSONALITY OF GLOBACOM, NIGERIA.

Published in:

Internext: Revista Electrônica de Negócios Internacionais da ESPM, 2020, v. 15, n. 3, p. 128, doi. 10.18568/internext.v15i3.574

By:

Folorunsho Ajeyalemi, Oladipupo;
Nkemdillim Dixon-Ogbechie, Bolajoko

Publication type:

Article

Strategies in Building Brand Loyalty Based on Consumers' Experience, Trust and Satisfaction: A Study in Vietnamese Using Smartphone Context.

Published in:

Journal of Informatics & Mathematical Sciences, 2018, v. 10, n. 4, p. 583, doi. 10.26713/jims.v10i4.1051

By:

Nhu-Ty Nguyen;
Thanh-Tuyen Tran

Publication type:

Article

Personalidad de marca de partidos políticos: Una mirada desde la comunidad estudiantil universitaria.

Published in:

Revista Latinoamericana de Ciencias Sociales, Niñez y Juventud, 2014, v. 12, n. 1, p. 225, doi. 10.11600/1692715x.12113060713

By:

ARAYA-CASTILLO, LUIS;
ETCHEBARNE, SOLEDAD

Publication type:

Article

ANALYZING THE ROLE OF BRAND IDENTITY ELEMENTS IN SHAPING CONSUMER PERCEPTION: A REVIEW STUDY OF CULTURAL HERITAGE BRANDING IN TOURISM DESTINATION.

Published in:

Annals of DAAAM & Proceedings, 2024, v. 35, p. 4, doi. 10.2507/35th.daaam.proceedings.001

By:

Andrlić, Berislav;
Uludag, Orhan;
Saydam, Mehmet

Publication type:

Article

The language of marketing hyperbole and consumer perception–The case of Glasgow.

Published in:

PLoS ONE, 2023, v. 18, n. 12, p. 1, doi. 10.1371/journal.pone.0295132

By:

MacNiven, Sean;
Lennon, J. John;
Roberts, Julie;
MacNiven, Maxime

Publication type:

Article

Ülke Marka Kişiliği: İsveç'te Türkiye Algısı.

Published in:

Journal of Yaşar University / Yaşar Üniversitesi E-Dergisi, 2019, v. 14, n. 54, p. 168, doi. 10.19168/jyasar.376916

By:

DEMİR, Elem

Publication type:

Article

Marcas de lujo: Modelo de ecuaciones estructurales estudio de la relación entre la personalidad de marca, el sentido de pertenencia de grupo y el comportamiento de compra conspicua.

Published in:

Acta Universitaria, 2024, n. 34, p. 1, doi. 10.15174/au.2024.4152

By:

Soto-Ramírez, Francisco Carlos;
Pérez-Cruz, Omar Alejandro;
de los Dolores Santarriaga-Pineda, María;
Mercado-Gónzalez, Julieta

Publication type:

Article

Marketing destinations: the impact of destination personality on consumer attitude.

Published in:

Journal of Strategic Marketing, 2020, v. 28, n. 1, p. 60, doi. 10.1080/0965254X.2018.1485726

By:

Sharifsamet, Seyedamir;
Jin, Hyun Seung;
Martin, Brett

Publication type:

Article

E-tailer personality and behavioral intentions: the application of self-congruity theory.

Published in:

Journal of Strategic Marketing, 2018, v. 26, n. 4, p. 283, doi. 10.1080/0965254X.2016.1240213

By:

Das, Gopal;
Khatwani, Gaurav

Publication type:

Article

Atributos de la personalidad de marca socialmente responsable.

Published in:

Revista Latina de Comunicación Social, 2020, n. 75, p. 97, doi. 10.4185/RLCS-2020-1418

By:

Gordillo, Javier Mayorga;
Carrasco, Elena Añaños

Publication type:

Article

Advertising Artificial Intelligence (AI) Agents: The Effects of Social Presence, Sincerity, and Social Benefit Appeals.

Published in:

Journal of Interactive Advertising, 2024, v. 24, n. 3, p. 185, doi. 10.1080/15252019.2024.2383212

By:

Song, Y. Greg;
Ham, Jeongmin;
Jin, Eunjoo;
Eastin, Matthew S.

Publication type:

Article

I Like What She's #Endorsing: The Impact of Female Social Media Influencers' Perceived Sincerity, Consumer Envy, and Product Type.

Published in:

Journal of Interactive Advertising, 2020, v. 20, n. 1, p. 76, doi. 10.1080/15252019.2020.1737849

By:

Lee, Jung Ah;
Eastin, Matthew S.

Publication type:

Article

Voters' Personalities and Ideal Party Personality. Evidence from Poland.

Published in:

Romanian Journal of Political Science, 2015, v. 15, n. 1, p. 159

By:

Pilch, Irena;
Turska-Kawa, Agnieszka

Publication type:

Article

Letting Logos Speak: Leveraging Multiview Representation Learning for Data-Driven Branding and Logo Design.

Published in:

Marketing Science, 2022, v. 41, n. 2, p. 401, doi. 10.1287/mksc.2021.1326

By:

Dew, Ryan;
Ansari, Asim;
Toubia, Olivier

Publication type:

Article

A Data Set of Brands and Their Characteristics.

Published in:

Marketing Science, 2014, v. 33, n. 4, p. 609, doi. 10.1287/mksc.2014.0861

By:

Lovett, Mitchell;
Peres, Renana;
Shachar, Ron

Publication type:

Article

基于扎根理论的品牌认同形成机制研究.

Published in:

Journal of Changzhou University (Social Science Edition), 2020, v. 21, n. 3, p. 77, doi. 10.3969/j.issn.2095-042X.2020.03.009

By:

王启万;
吴云倩

Publication type:

Article

Brand Personalities of Video Game Consoles.

Published in:

American Communication Journal, 2016, v. 18, n. 1, p. 63

By:

Palomba, Anthony

Publication type:

Article

How to Manage Customer Satisfaction through Brand Association and Perceived Value Strategy.

Published in:

Journal of Management & Marketing Review (JMMR), 2019, v. 4, n. 3, p. 184, doi. 10.35609/jmmr.2019.4.3(3)

By:

Susanti, Vonny;
Sumarwan, Ujang;
Simanjuntak, Megawati;
Yusuf, Eva Z.

Publication type:

Article

The Mediating Role of Brand Love between Brand Personality and Brand Loyalty: A Study on SMEs Traditional Woven Fabric in Indonesia.

Published in:

Journal of Entrepreneurship & Business, 2024, v. 12, n. 2, p. 132, doi. 10.17687/jeb.v12i2.1380

By:

Hardilawati, Wan Laura;
Abd Ghani, Noor Hasmini

Publication type:

Article