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Marketing Michelle: Mommy Politics and Post-Feminism in the Age of Obama.
- Published in:
- Comparative American Studies, 2012, v. 10, n. 2/3, p. 239, doi. 10.1179/1477570012Z.00000000018
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- Article
"I'm in:" presidential campaign announcement speeches among well known and unknown candidates.
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- Atlantic Journal of Communication, 2024, v. 32, n. 2, p. 167, doi. 10.1080/15456870.2022.2099547
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- Article
Creating National Media Brand by Transmedia Storytelling in Animation Sector: A Comparison of Selected Cases from Turkey and Pakistan.
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- Atlantic Journal of Communication, 2022, v. 30, n. 5, p. 498, doi. 10.1080/15456870.2021.1974441
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- Article
Data, Doppler, or Depth of Knowledge: How Do Television Stations Differentiate Local Weather?
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- Atlantic Journal of Communication, 2010, v. 18, n. 1, p. 22, doi. 10.1080/15456870903340472
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- Article
“The ANC brand is bulletproof”: accountability and the logic of the brand in South African politics.
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- Social Dynamics: A Journal of African Studies, 2015, v. 41, n. 3, p. 540, doi. 10.1080/02533952.2015.1099860
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- Article
Changing the Library Brand: A Case Study.
- Published in:
- 2016
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- Publication type:
- Case Study
Use of Anthropomorphic Brand Mascots for Student Motivation and Engagement: A Promotional Case Study With Pablo the Penguin at the University of Portsmouth Library.
- Published in:
- 2016
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- Publication type:
- Case Study
It's HBO: Passionate engagement, TV branding, and tourism in the postbroadcast Era.
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- Communication & Critical/Cultural Studies, 2016, v. 13, n. 1, p. 3, doi. 10.1080/14791420.2015.1068431
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- Article
Enhancing brand equity in popular culture tourism: testing the role of fandom in a serial mediation model.
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- Asia Pacific Journal of Tourism Research, 2024, v. 29, n. 8, p. 922, doi. 10.1080/10941665.2024.2351123
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- Publication type:
- Article
Cold tones for sincerity and warm tones for excitement: interactive effects of color tone and brand personality on brand evaluation.
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- Asia Pacific Journal of Tourism Research, 2024, v. 29, n. 10, p. 1222, doi. 10.1080/10941665.2024.2380046
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- Publication type:
- Article
Brand love: the emotional bridge between tourists' perceived value and well-being.
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- Asia Pacific Journal of Tourism Research, 2020, v. 25, n. 12, p. 1329, doi. 10.1080/10941665.2020.1853577
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- Publication type:
- Article
Destination brand identity: scale development and validation.
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- Asia Pacific Journal of Tourism Research, 2016, v. 21, n. 12, p. 1310, doi. 10.1080/10941665.2016.1156003
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- Publication type:
- Article
Brand-as-Person versus Brand-as-User: An Anthropomorphic Issue in Tourism-related Self-Congruity Studies.
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- Asia Pacific Journal of Tourism Research, 2015, v. 20, n. 8, p. 839, doi. 10.1080/10941665.2014.935738
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- Publication type:
- Article
The Impact of Brand Relationship and Attributions on Passenger Response to Service Failure.
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- Asia Pacific Journal of Tourism Research, 2014, v. 19, n. 12, p. 1441, doi. 10.1080/10941665.2013.866582
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- Publication type:
- Article
Suitable Festival Activities for Taiwan's Tourism and Nation Branding with the Application of the PR AHP Program.
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- Asia Pacific Journal of Tourism Research, 2014, v. 19, n. 12, p. 1381, doi. 10.1080/10941665.2013.866579
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- Publication type:
- Article
Transcendental meditation's tipping point: the allure of celebrity on the American spiritual marketplace.
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- Popular Communication, 2020, v. 18, n. 2, p. 108, doi. 10.1080/15405702.2019.1634810
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- Article
The social foreign correspondent: reconfiguring journalistic branding research in the age of social media.
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- Popular Communication, 2018, v. 16, n. 4, p. 293, doi. 10.1080/15405702.2018.1543888
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- Publication type:
- Article
Webnovelas: Branding Interactivity in Hispanic TV.
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- Popular Communication, 2014, v. 12, n. 3, p. 123, doi. 10.1080/15405702.2014.924521
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- Publication type:
- Article
“Affluencers” by Bravo: Defining an Audience Through Cross-Promotion.
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- Popular Communication, 2012, v. 10, n. 4, p. 286, doi. 10.1080/15405702.2012.715327
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- Article
A Knight of the Realm vs. the Master of Magnetism: Sexuality, Stardom, and Character Branding.
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- Popular Communication, 2008, v. 6, n. 4, p. 214, doi. 10.1080/15405700802377824
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- Article
Discovery brand authentic and sensory experience influencing word of mouth with mediation and moderation setting.
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- Current Issues in Tourism, 2024, v. 27, n. 23, p. 4185, doi. 10.1080/13683500.2023.2289591
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- Publication type:
- Article
Effects of multidimensional destination brand authenticity on destination brand well-being: the mediating role of self-congruence.
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- Current Issues in Tourism, 2023, v. 26, n. 21, p. 3532, doi. 10.1080/13683500.2022.2134985
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- Article
Applying the Hollywood scriptwriting formula to destination branding.
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- Current Issues in Tourism, 2021, v. 24, n. 8, p. 1058, doi. 10.1080/13683500.2020.1739005
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- Publication type:
- Article
Factors influencing theme park visitor brand-switching behaviour as based on visitor perception.
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- Current Issues in Tourism, 2016, v. 19, n. 14, p. 1425, doi. 10.1080/13683500.2014.885497
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- Article
Reviewing Thailand's master plans and policies: implications for creative tourism?
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- Current Issues in Tourism, 2016, v. 19, n. 10, p. 1045, doi. 10.1080/13683500.2014.882295
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- Publication type:
- Article
The effect of a destination branding strategy for rural tourism on the perceived value of the conservation of the indigenous resources of the rural tourism destination: the case of Spain.
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- Current Issues in Tourism, 2013, v. 16, n. 2, p. 129, doi. 10.1080/13683500.2012.679357
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- Publication type:
- Article
Decline and turnaround: a literature review and proposed research agenda for the hotel sector.
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- Current Issues in Tourism, 2010, v. 13, n. 2, p. 139, doi. 10.1080/13683500802638219
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- Article
Embodying the virtual: resisting essentialising narratives in Northern Ireland.
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- Studies in Theatre & Performance, 2019, v. 39, n. 2, p. 132, doi. 10.1080/14682761.2017.1377434
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- Article
When corporate brands tell stories: A signalling theory perspective.
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- Cogent Psychology, 2021, v. 8, n. 1, p. 1, doi. 10.1080/23311908.2021.1897063
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- Article
Job seeker attraction to organizational justice mediated by organizational reputation.
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- Cogent Psychology, 2020, v. 7, n. 1, p. 1, doi. 10.1080/23311908.2020.1816255
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- Article
The role of gamification in brand app experience: The moderating effects of the 4Rs of app marketing.
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- Cogent Psychology, 2019, v. 6, n. 1, p. 1, doi. 10.1080/23311908.2019.1576388
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- Article
The green brand: Explicit and implicit framing effects of ecolabelling on brand knowledge.
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- Cogent Psychology, 2017, v. 4, n. 1, p. N.PAG, doi. 10.1080/23311908.2017.1329191
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- Article
Understanding customer experience over time and customer citizenship behavior in retail environment: The mediating role of customer brand relationship strength.
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- Cogent Business & Management, 2024, v. 11, n. 1, p. 1, doi. 10.1080/23311975.2023.2292487
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- Article
The effect of social media marketing on brand loyalty in the hospitality industry in Zimbabwe: the moderating role of age.
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- Cogent Business & Management, 2024, v. 11, n. 1, p. 1, doi. 10.1080/23311975.2024.2302311
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- Article
Investigating the brand equity strategy of halal food in a promising emerging Islamic market in a non-Muslim country.
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- Cogent Business & Management, 2024, v. 11, n. 1, p. 1, doi. 10.1080/23311975.2024.2327140
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- Article
Creating a sustainable future: insights into brand marketing in the luxury fashion industry.
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- Cogent Business & Management, 2024, v. 11, n. 1, p. 1, doi. 10.1080/23311975.2024.2328391
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- Article
Country branding research: a decade's systematic review.
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- Cogent Business & Management, 2024, v. 11, n. 1, p. 1, doi. 10.1080/23311975.2024.2307640
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- Article
Corporate social marketing and brand equity - a case of dairy products in Vietnam.
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- Cogent Business & Management, 2024, v. 11, n. 1, p. 1, doi. 10.1080/23311975.2024.2321795
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- Article
The role of brand experience on brand equity: Mediating effect of authenticity in new luxury fashion brands.
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- Cogent Business & Management, 2023, v. 10, n. 3, p. 1, doi. 10.1080/23311975.2023.2285026
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- Article
Shockvertising of luxurious fast-foods brands in emerging markets: Differential effects of consumer demographic profiles.
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- Cogent Business & Management, 2023, v. 10, n. 2, p. 1, doi. 10.1080/23311975.2023.2220199
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- Publication type:
- Article
Digital branding adoption by specialty eatery start-ups in the post-pandemic environment in India.
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- Cogent Business & Management, 2023, v. 10, n. 1, p. 1, doi. 10.1080/23311975.2023.2196043
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- Article
Enhancing store brand equity through relationship quality in the retailing industry: evidence from Vietnam.
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- Cogent Business & Management, 2022, v. 9, n. 1, p. 1, doi. 10.1080/23311975.2022.2149150
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- Article
Understanding effective factors affecting brand equity.
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- Cogent Business & Management, 2022, v. 9, n. 1, p. 1, doi. 10.1080/23311975.2022.2104431
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- Publication type:
- Article
Investigating the relationship between brand experience, brand authenticity, brand equity, and customer satisfaction: Evidence from Vietnam.
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- Cogent Business & Management, 2022, v. 9, n. 1, p. 1, doi. 10.1080/23311975.2022.2084968
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- Publication type:
- Article
Participating anonymous online student communities and university brand relationship outcomes.
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- Cogent Business & Management, 2021, v. 8, n. 1, p. 1, doi. 10.1080/23311975.2021.1947558
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- Article
The role of human brands in consumer attitude formation: Anthropomorphized messages and brand authenticity.
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- Cogent Business & Management, 2021, v. 8, n. 1, p. 1, doi. 10.1080/23311975.2021.1923355
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- Publication type:
- Article
Do instagram fan pages develop consumer–brand relationships? Evidence from the telecommunications industry.
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- Cogent Business & Management, 2021, v. 8, n. 1, p. 1, doi. 10.1080/23311975.2021.1884344
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- Publication type:
- Article
Structurally validated scale of measuring the link between corporate storytelling for branding & internal stakeholders' corporate brand perceptions.
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- Cogent Business & Management, 2020, v. 7, n. 1, p. 1, doi. 10.1080/23311975.2020.1858524
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- Publication type:
- Article
Exploring internal stakeholders' emotional attachment & corporate brand perceptions through corporate storytelling for branding.
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- Cogent Business & Management, 2020, v. 7, n. 1, p. 1, doi. 10.1080/23311975.2020.1816254
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- Article
Emotive contents and heuristic cues regarding skeptical consumers.
- Published in:
- Cogent Business & Management, 2020, v. 7, n. 1, p. 1, doi. 10.1080/23311975.2020.1787737
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- Article