Does the Game Matter? Analyzing Sponsorship Effectiveness and Message Personalization in Sport Live Broadcasts.
- Published in:
- Journal of Sport Management, 2023, v. 37, n. 4, p. 290, doi. 10.1123/jsm.2022-0206
- By:
- Publication type:
- Article
Works matching IS 08884773 AND DT 2023 AND VI 37 AND IP 4
Results: 5
1
2
Team Representation: Scale Development and Validation.
- Published in:
- Journal of Sport Management, 2023, v. 37, n. 4, p. 272, doi. 10.1123/jsm.2022-0203
- By:
- Publication type:
- Article
3
An Investigation Into Voluntary Occupational Turnover of Sport Employees Using the Transtheoretical Model of Change.
- Published in:
- Journal of Sport Management, 2023, v. 37, n. 4, p. 256, doi. 10.1123/jsm.2022-0066
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- Publication type:
- Article
4
Motivations for Crowdinvesting in European Football Clubs.
- Published in:
- Journal of Sport Management, 2023, v. 37, n. 4, p. 243, doi. 10.1123/jsm.2022-0080
- By:
- Publication type:
- Article
5
Feeling Vital by Watching Sport: The Roles of Team Identification and Stadium Attendance in Enhancing Subjective Vitality.
- Published in:
- Journal of Sport Management, 2023, v. 37, n. 4, p. 229, doi. 10.1123/jsm.2021-0174
- By:
- Publication type:
- Article