Consumer Interest in Major League Baseball: An Analytical Modeling of Twitter.
- Published in:
- Journal of Sport Management, 2016, v. 30, n. 2, p. 207, doi. 10.1123/jsm.2015-0121
- By:
- Publication type:
- Article
Works matching IS 08884773 AND DT 2016 AND VI 30 AND IP 2
Results: 8
1
2
Determinants of Word-of-Mouth Influence in Sport Viewership.
- Published in:
- Journal of Sport Management, 2016, v. 30, n. 2, p. 192, doi. 10.1123/jsm.2015-0332
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- Publication type:
- Article
3
Coping With Athlete Endorsers' Immoral Behavior: Roles of Athlete Identification and Moral Emotions on Moral Reasoning Strategies.
- Published in:
- Journal of Sport Management, 2016, v. 30, n. 2, p. 176, doi. 10.1123/jsm.2015-0341
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- Publication type:
- Article
4
No More "Good" Intentions: Purchase Behaviors in Sponsorship.
- Published in:
- Journal of Sport Management, 2016, v. 30, n. 2, p. 162, doi. 10.1123/jsm.2015-0347
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- Publication type:
- Article
5
Forty Years of BIRGing: New Perspectives on Cialdini's Seminal Studies.
- Published in:
- Journal of Sport Management, 2016, v. 30, n. 2, p. 149, doi. 10.1123/jsm.2015-0340
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- Publication type:
- Article
6
New Team, New Fans: A Longitudinal Examination of Team Identification as a Driver of University Identification.
- Published in:
- Journal of Sport Management, 2016, v. 30, n. 2, p. 135, doi. 10.1123/jsm.2014-0258
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- Publication type:
- Article
7
The Development and Change of Brand Associations and Their Influence on Team Loyalty Over Time.
- Published in:
- Journal of Sport Management, 2016, v. 30, n. 2, p. 117, doi. 10.1123/jsm.2015-0129
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- Publication type:
- Article
8
Sport Consumer Behavior Research: Improving Our Game.
- Published in:
- Journal of Sport Management, 2016, v. 30, n. 2, p. 113, doi. 10.1123/jsm.2016-0028
- By:
- Publication type:
- Article