Works matching AU Romer, Daniel


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    Using Drama to Persuade.

    Published in:
    Journal of Consumer Research, 1989, v. 16, n. 3, p. 335, doi. 10.1086/209219
    By:
    • Deighton, John;
    • Romer, Daniel;
    • Mcqueen, Josh
    Publication type:
    Article
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