Works matching DE "PRINT advertising"
Results: 701
New Funding Models in Journalism Are Emerging, but Major Leap Forward Is Lacking.
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- Media & Communication, 2024, v. 12, p. 1, doi. 10.17645/mac.7891
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الحركة البصرية ودورها في تصميم المطبوعات الإعلانية.
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- Journal of the College Of Basic Education, 2024, v. 30, n. 127, p. 344, doi. 10.35950/cbej.v30i127.12323
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التقنيات الطباعية الحديثة والتأثير والاستجابة في الإعلان المطبوع.
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- Journal of the College Of Basic Education, 2024, v. 30, n. 124, p. 195
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Are the claims made in orthopaedic print advertisements valid?
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- International Orthopaedics, 2014, v. 38, n. 5, p. 1067, doi. 10.1007/s00264-013-2159-z
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Generation Y's view on print media advertisements: Variances in its perceived informativeness, entertainment, irritation, credibility and value.
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- Journal of Contemporary Management (1815-7440), 2023, v. 20, p. 1, doi. 10.35683/jcm23041.225
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REPRESENTATION OF GENDER IN DEODORANT ADVERTISEMENTS; A SEMIOTIC ANALYSIS OF AXE PRINT ADVERTISING.
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- Ulakbilge: Journal of Social Sciences, 2022, v. 10, n. 77, p. 1023, doi. 10.7816/ulakbilge-10-77-03
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Pain in advertising: an analysis of the content and design of the advertisements in press after 11-M terrorist attacks.
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- Communication & Society, 2015, p. 115, doi. 10.15581/003.28.1.115-126
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Altering Experienced Utility: The Impact of Story Writing and Self-Referencing on Preferences.
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- Journal of Consumer Research, 2004, v. 31, n. 3, p. 623, doi. 10.1086/425097
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Evaluating Persuasion-Enhancing Techniques from a Resource-Matching Perspective.
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- Journal of Consumer Research, 1997, v. 24, n. 2, p. 178, doi. 10.1086/209503
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Effects of Presentation Order and Communication Modality on Recall and Attitude.
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- Journal of Consumer Research, 1994, v. 21, n. 3, p. 481, doi. 10.1086/209412
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The Bridge from Text to Mind: Adapting Reader-Response Theory to Consumer Research.
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- Journal of Consumer Research, 1994, v. 21, n. 3, p. 461, doi. 10.1086/209411
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Images in Advertising: The Need for a Theory of Visual Rhetoric.
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- Journal of Consumer Research, 1994, v. 21, n. 2, p. 252, doi. 10.1086/209396
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Exploring Language Effects in Ethnic Advertising: A Sociolinguistic Perspective.
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- Journal of Consumer Research, 1994, v. 20, n. 4, p. 575, doi. 10.1086/209371
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Alcoholic Beverage Warnings in Magazine and Television Advertisements.
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- Journal of Consumer Research, 1993, v. 20, n. 1, p. 147, doi. 10.1086/209340
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A Meaning-based Model of Advertising Experiences.
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- Journal of Consumer Research, 1992, v. 19, n. 3, p. 317, doi. 10.1086/209305
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On Resonance: A Critical Pluralistic Inquiry into Advertising Rhetoric.
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- Journal of Consumer Research, 1992, v. 19, n. 2, p. 180, doi. 10.1086/209295
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The Effects of Contextual Priming in Print Advertisements.
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- Journal of Consumer Research, 1990, v. 17, n. 2, p. 215, doi. 10.1086/208551
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The Influence of Print Advertisement Organization on Affect Toward a Brand Name.
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- Journal of Consumer Research, 1990, v. 17, n. 1, p. 53, doi. 10.1086/208536
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The Comprehension/Miscomprehension of Print Communication: Selected Findings.
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- Journal of Consumer Research, 1989, v. 15, n. 4, p. 434, doi. 10.1086/209183
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The Information Processing of Pictures in Print Advertisements.
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- Journal of Consumer Research, 1983, v. 10, n. 1, p. 45, doi. 10.1086/208944
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Consumer Reactions to Price Comparison and Disclosure Information in Prescription Drug Print Advertising.
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- Journal of Consumer Affairs, 2019, v. 53, n. 3, p. 1255, doi. 10.1111/joca.12227
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Decision Making by Low-Literacy Consumers in the Presence of Point-of-Purchase Information.
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- Journal of Consumer Affairs, 2004, v. 38, n. 2, p. 342, doi. 10.1111/j.1745-6606.2004.tb00873.x
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The Information Content of Mutual Fund Print Advertising.
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- Journal of Consumer Affairs, 2003, v. 37, n. 1, p. 22, doi. 10.1111/j.1745-6606.2003.tb00438.x
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Crafting Extraordinary Stories: Decoding Luxury Brand Communications.
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- Journal of Advertising, 2019, v. 48, n. 4, p. 401, doi. 10.1080/00913367.2019.1641858
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Insidious Effects of Syntactic Complexity: Are Ads Targeting Older Adults Too Complex to Remember?
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- Journal of Advertising, 2016, v. 45, n. 4, p. 509, doi. 10.1080/00913367.2016.1262301
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Presentation Matters: Comparison of Cognitive Effects of DTC Prescription Drug Advergames, Websites, and Print Ads.
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- Journal of Advertising, 2015, v. 44, n. 4, p. 360, doi. 10.1080/00913367.2014.1003666
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The Occurrence and Effects of Verbal and Visual Anchoring of Tropes on the Perceived Comprehensibility and Liking of TV Commercials.
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- Journal of Advertising, 2015, v. 44, n. 1, p. 25, doi. 10.1080/00913367.2014.933688
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Depictions of Self-Inflicted Versus Blameless Victims for Nonprofits Employing Print Advertisements.
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- Journal of Advertising, 2012, v. 41, n. 3, p. 55, doi. 10.2753/joa0091-3367410304
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Exploring the Underlying Dimensions of Violence in Print Advertisements.
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- Journal of Advertising, 2012, v. 41, n. 1, p. 77, doi. 10.2753/JOA0091-3367410106
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GETTING A LINE ON PRINT ADS.
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- Journal of Advertising, 2008, v. 37, n. 4, p. 63, doi. 10.2753/JOA0091-3367370405
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IT'S NOT YOUR FATHER'S MAGAZINE AD.
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- Journal of Advertising, 2008, v. 37, n. 3, p. 95, doi. 10.2753/JOA0091-3367370307
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AFFECTIVE RESPONSES TO IMAGES IN PRINT ADVERTISING.
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- Journal of Advertising, 2008, v. 37, n. 3, p. 7, doi. 10.2753/JOA0091-3367370301
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1900-2000 IN REVIEW.
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- Journal of Advertising, 2007, v. 36, n. 3, p. 19, doi. 10.2753/JOA0091-3367360302
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THE EFFECTS OF WARNING-LABEL PLACEMENT IN PRINT ADS.
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- Journal of Advertising, 2007, v. 36, n. 2, p. 49, doi. 10.2753/JOA0091-3367360203
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A YEAR IN THE LIFE OF THE AFRICAN-AMERICAN MALE IN ADVERTISING.
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- Journal of Advertising, 2006, v. 35, n. 1, p. 83, doi. 10.2753/JOA0091-3367350106
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DIMENSIONAL RELATIONSHIPS OF RECALL AND RECOGNITION MEASURES WITH SELECTED COGNITIVE AND AFFECTIVE ASPECTS OF PRINT ADS.
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- Journal of Advertising, 2006, v. 35, n. 1, p. 105, doi. 10.2753/JOA0091-3367350107
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The Development, Change, and Transformation of Rhetorical Style in Magazine Advertisements 1954-1999.
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- Journal of Advertising, 2002, v. 31, n. 4, p. 1, doi. 10.1080/00913367.2002.10673681
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INDIRECT PERSUASION IN ADVERTISING.
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- Journal of Advertising, 2005, v. 34, n. 2, p. 7, doi. 10.1080/00913367.2005.10639188
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COMMUNICATING WITH THE SEXES.
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- Journal of Advertising, 2004, v. 33, n. 3, p. 51, doi. 10.1080/00913367.2004.10639168
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The Effects of Magazine-Induced Psychological Responses and Thematic Congruence on Memory and Attitude Toward the Ad in a Real-Life Setting.
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- Journal of Advertising, 2002, v. 31, n. 4, p. 27, doi. 10.1080/00913367.2002.10673683
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WHEN DOES HUMOR ENHANCE OR INHIBIT AD RESPONSES?
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- Journal of Advertising, 2003, v. 32, n. 3, p. 31, doi. 10.1080/00913367.2003.10639134
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Media Context and Advertising Effectiveness: The Role of Context Appreciation and Context/Ad Similarity.
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- Journal of Advertising, 2002, v. 31, n. 2, p. 49, doi. 10.1080/00913367.2002.10673666
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Signaling Quality and Credibility in Yellow Pages Advertising: The Influence of Color and Graphics on Choice.
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- Journal of Advertising, 2001, v. 30, n. 2, p. 73, doi. 10.1080/00913367.2001.10673639
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Consumer Responses to Tropes in Print Advertising.
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- Journal of Advertising, 2001, v. 30, n. 1, p. 55, doi. 10.1080/00913367.2001.10673631
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A Content Analysis of Magazine Advertisements from the United States and the Arab World.
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- Journal of Advertising, 2000, v. 29, n. 3, p. 69, doi. 10.1080/00913367.2000.10673618
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Are Some Comparative Nutrition Claims Misleading? The Role of Nutrition Knowledge, Ad Claim Type and Disclosure Conditions.
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- Journal of Advertising, 2000, v. 29, n. 3, p. 29, doi. 10.1080/00913367.2000.10673615
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The Effectiveness of Information and Color in Yellow Pages Advertising.
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- Journal of Advertising, 2000, v. 29, n. 2, p. 59, doi. 10.1080/00913367.2000.10673609
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The Impact of Verbal Anchoring on Consumer Response to Image Ads.
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- Journal of Advertising, 2000, v. 29, n. 1, p. 15, doi. 10.1080/00913367.2000.10673600
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Adolescents' Attention to Beer and Cigarette Print Ads and Associated Product Warnings.
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- Journal of Advertising, 1998, v. 27, n. 3, p. 57, doi. 10.1080/00913367.1998.10673563
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Effects of Metaphors on Children's Comprehension and Perception of Print Advertisements.
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- Journal of Advertising, 1998, v. 27, n. 2, p. 83, doi. 10.1080/00913367.1998.10673554
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