Creating and launching a challenger brand: a case study.
- Published in:
- Service Industries Journal, 2009, v. 29, n. 1, p. 75, doi. 10.1080/02642060802100234
- By:
- Publication type:
- Article
Works matching DE "PRODUCT launches"
Results: 528
1
2
Conceiving and marketing NASA’s Great Observatories.
- Published in:
- Experimental Astronomy, 2009, v. 26, n. 1-3, p. 163, doi. 10.1007/s10686-009-9141-1
- By:
- Publication type:
- Article
3
Marketing mobile futures: assembling constituents and creating compelling stories for an emerging technology.
- Published in:
- Marketing Theory, 2008, v. 8, n. 1, p. 91, doi. 10.1177/1470593107086486
- By:
- Publication type:
- Article
4
Marketing segmentation misfire.
- Published in:
- Marketing Research, 2008, v. 20, n. 4, p. 4
- Publication type:
- Article
5
Misguided marketing moment.
- Published in:
- Marketing Research, 2009, v. 21, n. 1, p. 4
- Publication type:
- Article
6
THE LIFE CYCLE OF THE LAYOUTS OF FLEXIBLE AND RECONFIGURABLE MANUFACTURING AREAS AND LINES.
- Published in:
- Advanced Logistic Systems: Theory & Practice, 2021, v. 15, n. 1, p. 20, doi. 10.32971/als.2021.003
- By:
- Publication type:
- Article
7
Salience management: The role of metadiscourse in online new product launch conferences.
- Published in:
- Internet Pragmatics, 2025, v. 8, n. 1, p. 32, doi. 10.1075/ip.00114.liu
- By:
- Publication type:
- Article
8
Access to unlicensed medicines, who should pay when they are not provided for free?
- Published in:
- Medicine Access @ Point of Care, 2021, p. 1, doi. 10.1177/23992026211040047
- By:
- Publication type:
- Article
9
Access to unlicensed medicines, who should pay when they are not provided for free?
- Published in:
- Medicine Access @ Point of Care, 2021, v. 5, p. 1, doi. 10.1177/23992026211040047
- By:
- Publication type:
- Article
10
The impact of market orientation on new product performance through product launch quality: A resource-based view.
- Published in:
- Cogent Business & Management, 2022, v. 9, n. 1, p. 1, doi. 10.1080/23311975.2022.2108220
- By:
- Publication type:
- Article
11
Predicting Innovation Success in the Motion Picture Industry: The Influence of Multiple Quality Signals.
- Published in:
- Journal of Product Innovation Management, 2017, v. 34, n. 5, p. 659, doi. 10.1111/jpim.12404
- By:
- Publication type:
- Article
12
First Product Success: A Mediated Moderating Model of Resources, Founding Team Startup Experience, and Product-Positioning Strategy.
- Published in:
- Journal of Product Innovation Management, 2015, v. 32, n. 3, p. 441, doi. 10.1111/jpim.12236
- By:
- Publication type:
- Article
13
Timing Product Replacements under Uncertainty-The Importance of Material-Price Fluctuations for the Success of Products That Are Based on New Materials.
- Published in:
- Journal of Product Innovation Management, 2014, v. 31, n. 5, p. 1076, doi. 10.1111/jpim.12145
- By:
- Publication type:
- Article
14
Investigating Adoption of Free Beta Applications in a Platform-Based Business Ecosystem.
- Published in:
- Journal of Product Innovation Management, 2014, v. 31, n. 3, p. 451, doi. 10.1111/jpim.12107
- By:
- Publication type:
- Article
15
Signaling Quality: An Examination of the Effects of Marketing- and Nonmarketing-Controlled Signals on Perceptions of Automotive Brand Quality.
- Published in:
- Journal of Product Innovation Management, 2014, v. 31, n. 4, p. 728, doi. 10.1111/jpim.12120
- By:
- Publication type:
- Article
16
Financial Incentives and Salesperson Time Orientation in New Product Launch: A Longitudinal Study.
- Published in:
- Journal of Product Innovation Management, 2014, v. 31, n. 4, p. 647, doi. 10.1111/jpim.12157
- By:
- Publication type:
- Article
17
The Role of Early Adopters in the Diffusion of New Products: Differences between Platform and Nonplatform Innovations.
- Published in:
- 2014
- By:
- Publication type:
- Case Study
18
Timing the Start of Material Substitution Projects: Creating Switching Options under Volatile Material Prices.
- Published in:
- Journal of Product Innovation Management, 2014, v. 31, n. 3, p. 567, doi. 10.1111/jpim.12114
- By:
- Publication type:
- Article
19
Launch Decisions and the Early Market Survival of Innovations: An Empirical Analysis of the Italian Mobile Value- Added Services ( VAS) Industry.
- Published in:
- Journal of Product Innovation Management, 2013, v. 30, p. 174, doi. 10.1111/jpim.12070
- By:
- Publication type:
- Article
20
Best Practices for New Product Pricing: Impact on Market Performance and Price Level under Different Conditions Best Practices for New Product Pricing: Impact on Market Performance and Price Level under Different Conditions.
- Published in:
- Journal of Product Innovation Management, 2013, v. 30, n. 3, p. 560, doi. 10.1111/jpim.12008
- By:
- Publication type:
- Article
21
Information in Launch Messages: Stimulating the Adoption of New High-Tech Consumer Products.
- Published in:
- Journal of Product Innovation Management, 2013, v. 30, n. 4, p. 732, doi. 10.1111/jpim.12017
- By:
- Publication type:
- Article
22
When Things Go Wrong, Don't Rely on Committed Consumers: Effects of Delayed Product Launches on Brand Trust When Things Go Wrong, Don't Rely on Committed Consumers: Effects of Delayed Product Launches on Brand Trust.
- Published in:
- Journal of Product Innovation Management, 2013, v. 30, n. 1, p. 70, doi. 10.1111/j.1540-5885.2012.00987.x
- By:
- Publication type:
- Article
23
Externally Directed and Internally Directed Market Launch Management: The Role of Organizational Factors in Influencing New Product Success Externally Directed and Internally Directed Market Launch Management: The Role of Organizational Factors in Influencing New Product Success
- Published in:
- Journal of Product Innovation Management, 2012, v. 29, p. 38, doi. 10.1111/j.1540-5885.2012.00968.x
- By:
- Publication type:
- Article
24
Understanding and Managing International Product Launch: A Comparison between Developed and Emerging Markets.
- Published in:
- Journal of Product Innovation Management, 2011, n. s1, p. 104, doi. 10.1111/j.1540-5885.2011.00864.x
- By:
- Publication type:
- Article
25
Conveying Effective Message Content When Launching New Industrial Products.
- Published in:
- Journal of Product Innovation Management, 2011, v. 28, n. 6, p. 943, doi. 10.1111/j.1540-5885.2011.00852.x
- By:
- Publication type:
- Article
26
New Product Team Decision Making: Regulatory Focus Effects on Number, Type, and Timing Decisions.
- Published in:
- Journal of Product Innovation Management, 2011, v. 28, n. 5, p. 623, doi. 10.1111/j.1540-5885.2011.00833.x
- By:
- Publication type:
- Article
27
Increasing Learning and Time Efficiency in Interorganizational New Product Development Teams.
- Published in:
- Journal of Product Innovation Management, 2010, v. 27, n. 4, p. 485, doi. 10.1111/j.1540-5885.2010.00731.x
- By:
- Publication type:
- Article
28
Commercializing Technological Innovation: Learning from Failures in High-Tech Markets.
- Published in:
- Journal of Product Innovation Management, 2011, v. 28, n. 4, p. 437, doi. 10.1111/j.1540-5885.2011.00818.x
- By:
- Publication type:
- Article
29
In Search of the Classics: A Study of the Impact of JPIM Papers from 1984 to 2003.
- Published in:
- Journal of Product Innovation Management, 2010, v. 27, n. 4, p. 461, doi. 10.1111/j.1540-5885.2010.00730.x
- By:
- Publication type:
- Article
30
Market Vision and Market Visioning Competence: Impact on Early Performance for Radically New, High-Tech Products.
- Published in:
- Journal of Product Innovation Management, 2010, v. 27, n. 4, p. 500, doi. 10.1111/j.1540-5885.2010.00732.x
- By:
- Publication type:
- Article
31
Managing Diffusion Barriers When Launching New Products.
- Published in:
- Journal of Product Innovation Management, 2010, v. 27, n. 4, p. 537, doi. 10.1111/j.1540-5885.2010.00734.x
- By:
- Publication type:
- Article
32
The Impact of the Corporate Mind-set on New Product Launch Strategy and Market Performance.
- Published in:
- Journal of Product Innovation Management, 2010, v. 27, n. 2, p. 220, doi. 10.1111/j.1540-5885.2010.00711.x
- By:
- Publication type:
- Article
33
Exploring Correlates of Product Launch in Collaborative Ventures: An Empirical Investigation of Pharmaceutical Alliances.
- Published in:
- Journal of Product Innovation Management, 2009, v. 26, n. 4, p. 360, doi. 10.1111/j.1540-5885.2009.00665.x
- By:
- Publication type:
- Article
34
Identification of Lead Users for Consumer Products via Virtual Stock Markets.
- Published in:
- Journal of Product Innovation Management, 2009, v. 26, n. 3, p. 322, doi. 10.1111/j.1540-5885.2009.00661.x
- By:
- Publication type:
- Article
35
Exploring Mediating and Moderating Influences on the Links among Cycle Time, Proficiency in Entry Timing, and New Product Profitability.
- Published in:
- Journal of Product Innovation Management, 2008, v. 25, n. 4, p. 370, doi. 10.1111/j.1540-5885.2008.00307.x
- By:
- Publication type:
- Article
36
Emerging Market Footholds and Knowledge: An Examination of New Product Launch Performance.
- Published in:
- Journal of Business Logistics, 2020, v. 41, n. 1, p. 31, doi. 10.1111/jbl.12229
- By:
- Publication type:
- Article
37
Why and when to launch new products during a recession: An empirical investigation of the U.K. FMCG industry and the U.S. automobile industry.
- Published in:
- Journal of the Academy of Marketing Science, 2024, v. 52, n. 2, p. 576, doi. 10.1007/s11747-023-00936-4
- By:
- Publication type:
- Article
38
The effect of marketing department power on investor responses to announcements of AI-embedded new product innovations.
- Published in:
- Journal of the Academy of Marketing Science, 2022, v. 50, n. 6, p. 1277, doi. 10.1007/s11747-022-00873-8
- By:
- Publication type:
- Article
39
Successive product generations: financial implications of industry release rhythm alignment.
- Published in:
- Journal of the Academy of Marketing Science, 2020, v. 48, n. 6, p. 1174, doi. 10.1007/s11747-019-00709-y
- By:
- Publication type:
- Article
40
The role of lean launch execution and launch timing on new product performance.
- Published in:
- Journal of the Academy of Marketing Science, 2012, v. 40, n. 4, p. 526, doi. 10.1007/s11747-011-0258-1
- By:
- Publication type:
- Article
41
İnovasyon Türleri Üzerine Bir Araştırma: Manisa İli İncelemesi.
- Published in:
- Celal Bayar University Journal of Social Sciences / Celal Bayar Üniversitesi Sosyal Bilimler Dergisi, 2024, v. 22, n. 2, p. 282, doi. 10.18026/cbayarsos.1465916
- By:
- Publication type:
- Article
42
Optimal product release time for a new high-tech startup firm under technical uncertainty.
- Published in:
- Journal of Industrial & Management Optimization, 2023, v. 19, n. 1, p. 321, doi. 10.3934/jimo.2021186
- By:
- Publication type:
- Article
43
THE MOTIVES AND BENEFITS OF USING CUSTOMER EXPERIENCE LED DIFFERENTIATORS IN THE RE-LAUNCHING OF A FAILED PRODUCT: A CASE STUDY OF CRANES & COMPONENTS (P) LTD.
- Published in:
- 2015
- By:
- Publication type:
- Case Study
44
New generation air dryer.
- Published in:
- British Dental Journal, 2012, v. 213, n. 6, p. 311, doi. 10.1038/sj.bdj.2012.872
- Publication type:
- Article
45
Advanced new lead and dust free formula.
- Published in:
- British Dental Journal, 2010, v. 208, n. 10, p. 485, doi. 10.1038/sj.bdj.2010.474
- Publication type:
- Article
46
Micro-invasive infiltration technology.
- Published in:
- British Dental Journal, 2009, v. 207, n. 11, p. 551, doi. 10.1038/sj.bdj.2009.1113
- Publication type:
- Article
47
Introduction to Innovation WITHIN and ACROSS Borders: A Review and Future Directions.
- Published in:
- Decision Sciences, 2015, v. 46, n. 2, p. 225, doi. 10.1111/deci.12131
- By:
- Publication type:
- Article
48
Model for the Selection of New Products in the Enquiry Stage: Adopted for the Bearing Industry.
- Published in:
- Aweshkar Research Journal, 2012, v. 14, n. 2, p. 32
- By:
- Publication type:
- Article
49
THE EFFECT OF GOVERNMENT POLICY ON TOBACCO ADVERTISING STRATEGIES.
- Published in:
- Bulletin of Economic Research, 2010, v. 62, n. 3, p. 243, doi. 10.1111/j.1467-8586.2009.00319.x
- By:
- Publication type:
- Article
50
DENTAL AVENUE NEW PRODUCT LAUNCH.
- Published in:
- 2019
- Publication type:
- Product Review