Development of brand equity: evaluation of four alternative models.
- Published in:
- Service Industries Journal, 2010, v. 30, n. 6, p. 911, doi. 10.1080/02642060802320253
- By:
- Publication type:
- Article
Works matching DE "BRAND extension"
Results: 372
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Re-thinking brand extension theory: Parents, siblings and off-spring or landlords and tenants?
- Published in:
- Marketing Theory, 2023, v. 23, n. 2, p. 249, doi. 10.1177/14705931221116404
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- Publication type:
- Article
3
You Need more Customers: The key is how many you have, not how much they buy.
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- Marketing Research, 2009, v. 21, n. 2, p. 30
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- Publication type:
- Article
4
The Brand BUBBLE.
- Published in:
- Marketing Research, 2009, v. 21, n. 1, p. 6
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- Publication type:
- Article
5
THE LEVEL OF SELECTED CRM AREAS IN SMALL AND MEDIUM SIZED ENTERPRISES IN CZECH REPUBLIC.
- Published in:
- Forum Scientiae Oeconomia, 2017, v. 5, n. 4, p. 59, doi. 10.23762/FSO_VOL5NO4_17_5
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- Publication type:
- Article
6
O IMPACTO DAS MARCAS IFRN E INCUBADORA ITNC NO DESENVOLVIMENTO DE STARTUPS.
- Published in:
- Revista Fatec Zona Sul (REFAS), 2022, v. 8, n. 3, p. 1, doi. 10.26853/refas_issn-2359-182x_v08n03_02
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- Publication type:
- Article
7
From the Special Issue Guest Editor: Special Issue on Branding and New Product Development.
- Published in:
- 2010
- By:
- Publication type:
- Other
8
Consumer Innovativeness and the Use of New versus Extended Brand Names for New Products.
- Published in:
- Journal of Product Innovation Management, 2010, v. 27, n. 1, p. 23, doi. 10.1111/j.1540-5885.2009.00697.x
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- Publication type:
- Article
9
Can All Brands Innovate in the Same Way? A Typology of Brand Position and Innovation Effort.
- Published in:
- Journal of Product Innovation Management, 2010, v. 27, n. 1, p. 33, doi. 10.1111/j.1540-5885.2009.00698.x
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- Publication type:
- Article
10
The accessor effect: How (and for whom) renters' lack of perceived brand commitment dilutes brand image.
- Published in:
- Journal of the Academy of Marketing Science, 2024, v. 52, n. 4, p. 1069, doi. 10.1007/s11747-024-01006-z
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- Publication type:
- Article
11
What brand do I use for my new product? The impact of new product branding decisions on firm value.
- Published in:
- Journal of the Academy of Marketing Science, 2022, v. 50, n. 2, p. 338, doi. 10.1007/s11747-021-00817-8
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- Publication type:
- Article
12
What brand extensions need to fully benefit from their parental heritage.
- Published in:
- Journal of the Academy of Marketing Science, 2018, v. 46, n. 5, p. 948, doi. 10.1007/s11747-018-0586-5
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- Publication type:
- Article
13
Building a multi-category brand: when should distant brand extensions be introduced?
- Published in:
- Journal of the Academy of Marketing Science, 2018, v. 46, n. 2, p. 300, doi. 10.1007/s11747-017-0552-7
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- Publication type:
- Article
14
The interplay of innovation, brand, and marketing mix variables in line extensions.
- Published in:
- Journal of the Academy of Marketing Science, 2015, v. 43, n. 5, p. 558, doi. 10.1007/s11747-015-0437-6
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- Publication type:
- Article
15
The importance of reciprocal spillover effects for the valuation of bestseller brands: introducing and testing a contingency model.
- Published in:
- Journal of the Academy of Marketing Science, 2014, v. 42, n. 2, p. 205, doi. 10.1007/s11747-013-0350-9
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- Publication type:
- Article
16
Adapting to succeed? Leveraging the brand equity of best sellers to succeed at the box office.
- Published in:
- Journal of the Academy of Marketing Science, 2012, v. 40, n. 4, p. 558, doi. 10.1007/s11747-010-0241-2
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- Publication type:
- Article
17
An examination of the effects of perceived difficulty of manufacturing the extension product on brand extension attitudes.
- Published in:
- Journal of the Academy of Marketing Science, 2010, v. 38, n. 6, p. 704, doi. 10.1007/s11747-010-0190-9
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- Publication type:
- Article
18
The effect of multiple hotel brand extensions.
- Published in:
- Tourism & Hospitality Research, 2015, v. 15, n. 1, p. 27, doi. 10.1177/1467358414553869
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- Publication type:
- Article
19
Behavior Mechanism of Internet Product Consumers Transferring from Personal Computer Terminal to Mobile Terminal.
- Published in:
- Instrumentation, Mesures, Métrologies, 2019, v. 18, n. 2, p. 129, doi. 10.18280/i2m.180206
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- Publication type:
- Article
20
DOES COMPARATIVE OR NON-COMPARATIVE ADVERTISING RESULT IN MORE FAVORABLE OUTCOMES? THE CASE OF NEW U.S. ICONIC BRAND EXTENSIONS IN GERMANY.
- Published in:
- Journal of Business & Educational Leadership, 2022, v. 12, n. 1, p. 19
- By:
- Publication type:
- Article
21
PREDICTING THE IMPACT OF CULTURAL VALUES AND SOCIOECONOMICS ON INTERNATIONAL CAUSE-RELATED MARKETING STRATEGIES.
- Published in:
- Journal of Business & Behavioral Sciences, 2022, v. 34, n. 1, p. 35
- By:
- Publication type:
- Article
22
PRODUCT LINE EXTENSION WITH A GREEN ADDED PRODUCT: IMPACTS OF SEGMENTED CONSUMER PREFERENCE ON SUPPLY CHAIN IMPROVEMENT AND CONSUMER SURPLUS.
- Published in:
- Journal of Industrial & Management Optimization, 2023, v. 19, n. 3, p. 1846, doi. 10.3934/jimo.2022021
- By:
- Publication type:
- Article
23
Book Review: Brand Storytelling: Integrated Marketing Communications for the Digital Media Landscape , by Keith A. Quesenberry and Michael K. Coolsen.
- Published in:
- 2023
- By:
- Publication type:
- Book Review
24
The Use of Phospholipids to Make Pharmaceutical Form Line Extensions.
- Published in:
- European Journal of Lipid Science & Technology, 2021, v. 123, n. 4, p. 1, doi. 10.1002/ejlt.202000297
- By:
- Publication type:
- Article
25
RECIPROCAL EFFECTS OF MEDIA EXTENSIONS.
- Published in:
- Eurasian Business Review, 2011, v. 1, n. 1, p. 54, doi. 10.14208/bf03353798
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- Publication type:
- Article
26
The Impact of Culture on Brand Extension: The Specific Versus Diffuse Dimension and Product Category Similarity.
- Published in:
- Journal of Marketing Development & Competitiveness, 2022, v. 16, n. 4, p. 28, doi. 10.33423/jmdc.v16i4.5736
- By:
- Publication type:
- Article
27
What types of films are successful at the box office? Predicting opening weekend and non-opening gross earnings of films.
- Published in:
- Journal of Media Business Studies, 2021, v. 18, n. 3, p. 214, doi. 10.1080/16522354.2021.1887438
- By:
- Publication type:
- Article
28
The Effects of Cable News Outlets' Customer- Based Brand Equity on Audiences' Evaluation of the Credibility of their Online Brand Extensions.
- Published in:
- Journal of Media Business Studies, 2010, v. 7, n. 1, p. 41, doi. 10.1080/16522354.2010.11073502
- By:
- Publication type:
- Article
29
Consumer Evaluations of Cable Network Brand Extensions: A Case Study of the Discovery Channels.
- Published in:
- 2004
- Publication type:
- Case Study
30
Retailer Information Sharing With Upstream Product Line Flexibility.
- Published in:
- Production & Operations Management, 2024, v. 33, n. 10, p. 1961, doi. 10.1177/10591478241268244
- By:
- Publication type:
- Article
31
A comparative study: Performance of Hollywood and Korean sequel films in Korea.
- Published in:
- Journal of Media Economics, 2018, v. 31, n. 1/2, p. 36, doi. 10.1080/08997764.2020.1756306
- By:
- Publication type:
- Article
32
Specific and Diffuse Cultural Orientation How it Impacts Evaluations of Brand Extensions with Varying Category Distance.
- Published in:
- Michigan Journal of Business, 2021, v. 12, n. 2, p. 60
- By:
- Publication type:
- Article
33
BRANDSPHERE: EXPECTED VALUE VS COGNITION VALUE.
- Published in:
- Interdisciplinary Management Research, 2010, v. 6, p. 751
- By:
- Publication type:
- Article
34
A dual-process model of brand extension: Taxonomic feature-based and thematic relation-based similarity independently drive brand extension evaluation
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2012, v. 22, n. 1, p. 86, doi. 10.1016/j.jcps.2011.11.002
- By:
- Publication type:
- Article
35
The broad embrace of luxury: Hedonic potential as a driver of brand extendibility
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2009, v. 19, n. 4, p. 608, doi. 10.1016/j.jcps.2009.05.007
- By:
- Publication type:
- Article
36
Are brand extensions of healthy products an adequate strategy when there is a high association between the brand and unhealthy products?
- Published in:
- Revista Brasileira de Gestão de Negócios, 2018, v. 20, n. 3, p. 421, doi. 10.7819/rbgn.v0i0.3905
- By:
- Publication type:
- Article
37
Neural Activities During the Evaluation of Luxury Goods-to-Service Brand Extension: An Event-Related Potentials (ERPs) Study.
- Published in:
- Journal of Neuroscience, Psychology, & Economics, 2020, v. 13, n. 3, p. 127, doi. 10.1037/npe0000132
- By:
- Publication type:
- Article
38
Life After the Gridiron: Examining Retired National Football League Athletes' Self-Presentation Strategies and Follower Engagement on Instagram Personal and Business Pages.
- Published in:
- International Journal of Sport Communication, 2024, v. 17, n. 2, p. 123, doi. 10.1123/ijsc.2023-0196
- By:
- Publication type:
- Article
39
The Persuasiveness of Electronic Word of Mouth on Attitudes and Behaviors: An Elaboration-Likelihood-Model Perspective.
- Published in:
- International Journal of Sport Communication, 2014, v. 7, n. 3, p. 377, doi. 10.1123/IJSC.2013-0139
- By:
- Publication type:
- Article
40
Can We Talk? The Impact of Willingness to Recommend on a New-to-Market Service Brand Extension Within a Social Network.
- Published in:
- Journal of Service Research, 2011, v. 14, n. 3, p. 355, doi. 10.1177/1094670511404392
- By:
- Publication type:
- Article
41
Telfast: the big brand in allergy.
- Published in:
- Australian Journal of Pharmacy, 2009, v. 90, n. 1072, p. 14
- Publication type:
- Article
42
The Inside Track.
- Published in:
- Marketing Health Services, 2012, v. 32, n. 4, p. 30
- By:
- Publication type:
- Article
43
Greater scrutiny needed of alcohol companies' use of brand extensions.
- Published in:
- Medical Journal of Australia, 2021, v. 215, n. 7, p. 334, doi. 10.5694/mja2.51255
- By:
- Publication type:
- Article
44
If you build it, will they come?: A case study of digital spaces and brand in the National Basketball Association.
- Published in:
- Sport Management Review, 2012, v. 15, n. 4, p. 518, doi. 10.1016/j.smr.2012.03.004
- By:
- Publication type:
- Article
45
The practice of brand extension through licensing: The Spalding Challenge: Teaching note and overview for use in class
- Published in:
- Sport Management Review, 2009, v. 12, n. 3, p. 193, doi. 10.1016/j.smr.2009.04.003
- By:
- Publication type:
- Article
46
The practice of brand extension through licensing: The Spalding challenge
- Published in:
- Sport Management Review, 2009, v. 12, n. 3, p. 185, doi. 10.1016/j.smr.2009.04.004
- By:
- Publication type:
- Article
47
When does it make sense to do it again? An empirical investigation of contingency factors of movie remakes.
- Published in:
- Journal of Cultural Economics, 2015, v. 39, n. 1, p. 15, doi. 10.1007/s10824-014-9221-6
- By:
- Publication type:
- Article
48
The Effect of Logo Attitude on Brand Extension Attitude.
- Published in:
- Interdisciplinary Journal of Management Studies, 2024, v. 17, n. 1, p. 295, doi. 10.22059/ijms.2023.347686.675303
- By:
- Publication type:
- Article
49
Green innovation and product line decisions under environmental standard upgrading.
- Published in:
- RAIRO: Operations Research (2804-7303), 2024, v. 58, n. 2, p. 1703, doi. 10.1051/ro/2024050
- By:
- Publication type:
- Article
50
Only the Ugly Face? A Theoretical Model of Brand Dilution.
- Published in:
- Management Science, 2024, v. 70, n. 5, p. 3182, doi. 10.1287/mnsc.2022.00852
- By:
- Publication type:
- Article