Works matching DE "BRAND differentiation"

Results: 334

Testing Gronroos' Model in the Financial Services Sector.

Published in:

Service Industries Journal, 2002, v. 22, n. 3, p. 1, doi. 10.1080/714005086

By:

Sanghera, Jackie;
de Chernatony, Leslie;
Brown, Ann

Publication type:

Article

Procurement Auctions for Differentiated Goods.

Published in:

Decision Analysis, 2010, v. 7, n. 1, p. 6, doi. 10.1287/deca.1090.0159

By:

Shachat, Jason;
Swarthout, J. Todd

Publication type:

Article

A constraint-based variability modeling framework.

Published in:

International Journal on Software Tools for Technology Transfer, 2012, v. 14, n. 5, p. 511, doi. 10.1007/s10009-012-0254-x

By:

Jörges, Sven;
Lamprecht, Anna-Lena;
Margaria, Tiziana;
Schaefer, Ina;
Steffen, Bernhard

Publication type:

Article

The cultural codes of branding.

Published in:

Marketing Theory, 2009, v. 9, n. 1, p. 123, doi. 10.1177/1470593108100067

By:

Schroeder, Jonathan E.

Publication type:

Article

Brand community in search of theory: An endless spiral of ambiguity.

Published in:

Marketing Theory, 2009, v. 9, n. 1, p. 119, doi. 10.1177/1470593108100066

By:

Gabbott, Mark;
Jevons, Colin

Publication type:

Article

THE SURVIVAL OF DIFFERENTIATED PRODUCTS: AN APPLICATION TO THE UK AUTOMOBILE MARKET, 1971–2002.

Published in:

Manchester School (1463-6786), 2009, v. 77, n. 3, p. 288, doi. 10.1111/j.1467-9957.2009.02098.x

By:

REQUENA-SILVENTE, FRANCISCO;
WALKER, JAMES T.

Publication type:

Article

Get engaged.

Published in:: Marketing Research, 2008, v. 20, n. 4, p. 4
Publication type:: Article

Simply Better Is a Recipe for Simply Mediocre.

Published in:

Marketing Research, 2005, v. 17, n. 3, p. 44

By:

Clancy, Kevin J.;
Bowen, Ami

Publication type:

Article

Simply Better Is Simply Wrong.

Published in:

Marketing Research, 2005, v. 17, n. 3, p. 43

By:

Rubinson, Joel

Publication type:

Article

ALLENBY AND FENNELL RESPOND.

Published in:

Marketing Research, 2002, v. 14, n. 2, p. 42

By:

Fennell, Geraldine;
Allenby, Greg M.

Publication type:

Article

SEGMENTATION DEBATE REKINDLED.

Published in:

Marketing Research, 2002, v. 14, n. 2, p. 42

By:

Ehrenberg, Andrew;
Kennedy, Rachel

Publication type:

Article

MARKETING: VICTIM AND/OR VILLAIN?

Published in:

Marketing Research, 2001, v. 13, n. 3, p. 39

By:

Locander, William B.

Publication type:

Article

Marketing: Romantic or Realistic?

Published in:

Marketing Research, 2001, v. 13, n. 2, p. 40

By:

Ehrenberg, Andrew

Publication type:

Article

Using Correspondence Analysis to Map Relationships.

Published in:

Marketing Research, 2001, v. 13, n. 3, p. 22

By:

Whitlark, David B.;
Smith, Scott M.

Publication type:

Article

Putting the Pieces Together at the Point of Sale.

Published in:

Marketing Research, 2000, v. 12, n. 3, p. 32

By:

Young, Scott

Publication type:

Article

Strategies for leveraging master brands.

Published in:

Marketing Research, 1992, v. 4, n. 3, p. 32

By:

Farquhar, Peter H.;
Han, Julia Y.;
Herr, Paul M.;
Ijiri, Yuji

Publication type:

Article

Are place brands a differentiating factor in attractiveness? An empirical analysis of business decision-making.

Published in:

Gestion et Management Public, 2017, v. 6, n. 1, p. 59

By:

VUIGNIER, Renaud

Publication type:

Article

Multibranded Platform Development: A Corporate Strategy with Multimanagerial Challenges.

Published in:

Journal of Product Innovation Management, 2007, v. 24, n. 6, p. 554, doi. 10.1111/j.1540-5885.2007.00271.x

By:

Sköld, Martin;
Karlsson, Christer

Publication type:

Article

The Retailer's Perspective on the Link Between Logistical Resources and Perceived Customer Loyalty to Manufacturer Brands.

Published in:

Journal of Business Logistics, 2012, v. 33, n. 3, p. 181, doi. 10.1111/j.2158-1592.2012.01051.x

By:

Tokman, Mert;
Richey, R. Glenn;
Deitz, George D.;
Adams, Frank G.

Publication type:

Article

Knowledge structure in product- and brand origin–related research.

Published in:

Journal of the Academy of Marketing Science, 2021, v. 49, n. 5, p. 947, doi. 10.1007/s11747-020-00767-7

By:

Samiee, Saeed;
Chabowski, Brian R.

Publication type:

Article

Show it or say it: how brand familiarity influences the effectiveness of image-based versus text-based logos.

Published in:

Journal of the Academy of Marketing Science, 2021, v. 49, n. 3, p. 566, doi. 10.1007/s11747-020-00760-0

By:

Morgan, Carter;
Fajardo, Tatiana M.;
Townsend, Claudia

Publication type:

Article

Exploring the dynamics of antecedents to consumer-brand identification with a new brand.

Published in:

Journal of the Academy of Marketing Science, 2013, v. 41, n. 2, p. 234, doi. 10.1007/s11747-012-0301-x

By:

Lam, Son;
Ahearne, Michael;
Mullins, Ryan;
Hayati, Babak;
Schillewaert, Niels

Publication type:

Article

Implementing an intended brand personality: a dyadic perspective.

Published in:

Journal of the Academy of Marketing Science, 2012, v. 40, n. 5, p. 728, doi. 10.1007/s11747-011-0251-8

By:

Malär, Lucia;
Nyffenegger, Bettina;
Krohmer, Harley;
Hoyer, Wayne

Publication type:

Article

SERVCON: development and validation of a multidimensional service convenience scale.

Published in:

Journal of the Academy of Marketing Science, 2007, v. 35, n. 1, p. 144, doi. 10.1007/s11747-006-0001-5

By:

Seiders, Kathleen;
Voss, Glenn B.;
Godfrey, Andrea L.;
Grewal, Dhruv

Publication type:

Article

Efectos de la publicidad y planificación de medios: hacia un nivel óptimo de frecuencia.

Published in:

Comunicación y Sociedad, 1998, v. 11, n. 1, p. 125

By:

Pérez-Latre, Francisco J.

Publication type:

Article

Marcas y relaciones de autoridad en el mercado.

Published in:

Comunicación y Sociedad, 1998, v. 11, n. 1, p. 91

By:

Arrese, Ángel

Publication type:

Article

GROWING FAST AND PROFITABLY IN THE HIGHLY COMPETITIVE TELECOM INDUSTRY: THE CASE OF GVT.

Published in:

Administração: Ensino e Pesquisa, 2018, v. 19, n. 2, p. 340, doi. 10.13058/raep.2018.v19n2.978

By:

FERNANDES, BRUNO HENRIQUE ROCHA;
SILVA, FRANCISCO SERGIO BARBOSA DA;
SARTORI, RODRIGO VINÍCIUS

Publication type:

Article

Brand Styles in Commercial Design.

Published in:

Design Issues, 2010, v. 26, n. 1, p. 82, doi. 10.1162/desi.2010.26.1.82

By:

Person, Oscar;
Snelders, Dirk

Publication type:

Article

A STUDY ON CUSTOMER PREFERENCE OF HEALTH DRINKS WITH SPECIAL REFERENCE TO "BOOST" IN MANNARGUDI TOWN.

Published in:

CLEAR International Journal of Research in Commerce & Management, 2017, v. 8, n. 5, p. 74

By:

ANNAMMAL, J.;
KARTHIGA, S.

Publication type:

Article

STRATEGIC EXPORT POLICY IN VERTICALLY RELATED MARKETS.

Published in:

Bulletin of Economic Research, 2010, v. 62, n. 2, p. 109, doi. 10.1111/j.1467-8586.2009.00310.x

By:

Kawabata, Yasushi

Publication type:

Article

PRODUCT DIFFERENTIATION AND THE STRUCTURE OF UNITED KINGDOM TRADE.

Published in:

Bulletin of Economic Research, 1975, v. 27, n. 1, p. 27, doi. 10.1111/j.1467-8586.1975.tb00117.x

By:

Davies, Robert

Publication type:

Article

MARKA HİKÂYESİNE YÖNELİK TÜKETİCİ TEPKİLERİNİN BELİRLENMESİ ÜZERİNE BİR ARAŞTIRMA.

Published in:

Journal of Suleyman Demirel University Institute of Social Sciences, 2019, n. 34, p. 1

By:

YİĞİTOL, Büşra;
BAŞARAN ALAGÖZ, Selda

Publication type:

Article

RECOGNITION OF GRAPHIC SYMBOLS ON PRODUCT INTERFACE.

Published in:

Academic Journal of Manufacturing Engineering, 2011, v. 9, n. 1, p. 43

By:

DUMITRESCU, Andrei

Publication type:

Article

THE MARKETING OF NEUROMARKETING: BRAND DIFFERENTIATION STRATEGIES EMPLOYED BY PROMINENT NEUROMARKETING FIRMS TO ATTRACT MEDIA CLIENTS.

Published in:

Journal of Media Business Studies, 2013, v. 10, n. 1, p. 25, doi. 10.1080/16522354.2013.11073558

By:

McDowell, Walter S.;
Dick, Steven J.

Publication type:

Article

The Impact of Capacity Costs on Product Differentiation in Delivery Time, Delivery Reliability, and Price.

Published in:

Production & Operations Management, 2006, v. 15, n. 2, p. 179, doi. 10.1111/j.1937-5956.2006.tb00239.x

By:

Boyaci, Tamer;
Ray, Saibal

Publication type:

Article

A Numerical Analysis of Capacitated Postponement.

Published in:

Production & Operations Management, 2002, v. 11, n. 3, p. 340, doi. 10.1111/j.1937-5956.2002.tb00190.x

By:

Graman, Gregory A.;
Magazine, Michael J.

Publication type:

Article

CONSUMER AWARENESS TOWARDS COTTONSEED OIL BRANDS AND RELEVANT FACTS.

Published in:

Indian Journal of Agricultural Research, 2013, v. 47, n. 4, p. 323

By:

Sekhar, Savanam Chandra;
Rao, V. K. Bhaskara

Publication type:

Article

Age of acquisition and the recognition of brand names: On the importance of being early

Published in:

Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2010, v. 20, n. 1, p. 43, doi. 10.1016/j.jcps.2009.08.001

By:

Ellis, Andrew W.;
Holmes, Selina J.;
Wright, Richard L.

Publication type:

Article

The influence of customer value on word of mouth: a study of the financial services company in Brazil.

Published in:

Revista Brasileira de Gestão de Negócios, 2018, v. 20, n. 2, p. 210, doi. 10.7819/rbgn.v20i2.3798

By:

da Costa, Sandro Bonfim;
Claro, Danny Pimentel;
Bortoluzzo, Adriana Bruscato

Publication type:

Article

Alphabet city: orthographic differentiation and branding in late capitalist cities.

Published in:

Social Semiotics, 2021, v. 31, n. 1, p. 14, doi. 10.1080/10350330.2020.1810547

By:

Järlehed, Johan

Publication type:

Article

Sürdürülebilir Giyim Markalarında Algılanan Kurumsal Sosyal Sorumluluk ve Yenilikçilik Bağlamında Marka Ġmajının DavranıĢsal Niyet Üzerine Etkisi.

Published in:

Selcuk University Social Sciences Institute Journal, 2023, n. 50, p. 219, doi. 10.52642/susbed.1225016

By:

ALTUN, AyĢenur Banu;
ÇAĞLIYAN, Vural

Publication type:

Article

Social Media Communication and Company Value: The Moderating Role of Industry Competitiveness.

Published in:

Journal of Service Research, 2023, v. 26, n. 1, p. 120, doi. 10.1177/10946705211072429

By:

Golmohammadi, Alireza;
Gauri, Dinesh K.;
Mirahmad, Hooman

Publication type:

Article

"We Will Make a Man Out of You": Taro "Brands" and Initiation "Styles" on the Rai Coast of Papua New Guinea.

Published in:

U.C. Davis Law Review, 2013, v. 47, n. 2, p. 633

By:

Leach, James

Publication type:

Article

Standardised snus packaging reduces brand differentiation: a web-based between-subject experiment.

Published in:

2019

By:

Halkjelsvik, Torleif;
Scheffels, Janne

Publication type:

journal article

Process and product innovation: A differential game approach to product life cycle.

Published in:

International Journal of Economic Theory, 2010, v. 6, n. 2, p. 227, doi. 10.1111/j.1742-7363.2010.00132.x

By:

Lambertini, Luca;
Mantovani, Andrea

Publication type:

Article

Innovation and Strategy.

Published in:

Research Technology Management, 2012, v. 55, n. 3, p. 63, doi. 10.5437/08956308X5503005

By:

Gobble, MaryAnne M.;
Petrick, Irene;
Wright, Howard

Publication type:

Article

Individual Differences in Online Consumer Behaviors in Relation to Brand Prominence.

Published in:

Journal of Interactive Advertising, 2015, v. 15, n. 1, p. 67, doi. 10.1080/15252019.2015.1020401

By:

Schulz, Heather M.;
Dority, Bree L.;
Schulz, Steven A.

Publication type:

Article

The Volume and Composition of Trade Between Rich and Poor Countries.

Published in:

Review of Economic Studies, 1991, v. 58, n. 1, p. 63, doi. 10.2307/2298045

By:

Stokey, Nancy L.

Publication type:

Article

Demand for Differentiated Products, Discrete Choice Models, and the Characteristics Approach.

Published in:

Review of Economic Studies, 1989, v. 56, n. 1, p. 21, doi. 10.2307/2297747

By:

Anderson, Simon P.;
Palma, André De;
Thisse, Jacques-françois

Publication type:

Article

Informative Advertising with Differentiated Products.

Published in:

Review of Economic Studies, 1984, v. 51, n. 1, p. 63, doi. 10.2307/2297705

By:

Grossman, Gene M.;
Shapiro, Carl

Publication type:

Article