Works matching DE "ADVERTISING spending"
Results: 620
DO ADS INFLUENCE EDITORS? ADVERTISING AND BIAS IN THE FINANCIAL MEDIA.
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- Quarterly Journal of Economics, 2006, v. 121, n. 1, p. 197, doi. 10.1162/qjec.2006.121.1.197
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Following the money: trade associations, political activity and climate change.
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- Climatic Change, 2022, v. 175, n. 3/4, p. 1, doi. 10.1007/s10584-022-03466-0
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Corporate promotion and climate change: an analysis of key variables affecting advertising spending by major oil corporations, 1986–2015.
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- Climatic Change, 2020, v. 159, n. 1, p. 87, doi. 10.1007/s10584-019-02582-8
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Vermietung und Verpachtung – Umschuldung eines Fremdwährungsdarlehens.
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- FinanzRundschau, 2021, v. 103, n. 4, p. 180, doi. 10.9785/fr-2021-1030415
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Arbeitnehmer.
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- FinanzRundschau, 2019, v. 101, n. 14, p. 664, doi. 10.9785/fr-2019-1011407
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Strategic advertising in the aftermath of a corporate scandal.
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- Manchester School (1463-6786), 2024, v. 92, n. 6, p. 663, doi. 10.1111/manc.12492
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DIFFERING DIMENSIONS.
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- Marketing Research, 2004, v. 16, n. 3, p. 8
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Spending Constraint Utilities with Applications to the Adwords Market.
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- Mathematics of Operations Research, 2010, v. 35, n. 2, p. 458, doi. 10.1287/moor.1100.0450
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ADVERTISING COST INTERACTIONS AND THE OPTIMALITY OF PULSING.
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- Management Science, 1991, v. 37, n. 2, p. 157, doi. 10.1287/mnsc.37.2.157
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WHEN DOES LAG STRUCTURE REALLY MATTER IN OPTIMIZING ADVERTISING EXPENDITURES.
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- Management Science, 1986, v. 32, n. 2, p. 182, doi. 10.1287/mnsc.32.2.182
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OPTIMAL ADVERTISING WITH STOCHASTIC DEMAND.
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- Management Science, 1983, v. 29, n. 1, p. 106, doi. 10.1287/mnsc.29.1.106
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OPTIMAL AND NEAR OPTIMAL PRICE AND ADVERTISING STRATEGIES FOR FINITE AND INFINITE HORIZONS.
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- Management Science, 1982, v. 28, n. 11, p. 1313, doi. 10.1287/mnsc.28.11.1313
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A LONGITUDINAL MODEL TO DECOMPOSE THE EFFECTS OF AN ADVERTISING STIMULUS ON FAMILY CONSUMPTION.
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- Management Science, 1980, v. 26, n. 1, p. 78, doi. 10.1287/mnsc.26.1.78
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REPLY TO FARRIS AND BUZZELL'S COMMENT ON ADVISOR 2 PAPER.
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- Management Science, 1980, v. 26, n. 1, p. 101, doi. 10.1287/mnsc.26.1.101
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A COMMENT ON "MODELING THE MARKETING MIX DECISION FOR INDUSTRIAL PRODUCTS".
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- Management Science, 1980, v. 26, n. 1, p. 97, doi. 10.1287/mnsc.26.1.97
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ADVISOR 2: MODELING THE MARKETING MIX DECISION FOR INDUSTRIAL PRODUCTS.
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- Management Science, 1979, v. 25, n. 2, p. 191, doi. 10.1287/mnsc.25.2.191
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STRATEGIC ADVERTISING PLANNING: MERGING MULTIDIMENSIONAL SCALING AND ECONOMETRIC ANALYSIS.
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- Management Science, 1978, v. 24, n. 16, p. 1687
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OPTIMAL RECRUITMENT ADVERTISING.
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- Management Science, 1978, v. 24, n. 9, p. 910, doi. 10.1287/mnsc.24.9.910
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DECOMPOSITION OF A MULTI-PERIOD MEDIA SCHEDULING MODEL IN TERMS OF SINGLE PERIOD EQUIVALENTS.
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- Management Science, 1976, v. 23, n. 4, p. 349, doi. 10.1287/mnsc.23.4.349
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OPTIMAL THEORETIC ADVERTISING STOCK MODELS: A GENERALIZATION INCORPORATING THE EFFECTS OF DELAYED RESPONSE FROM PROMOTIONAL EXPENDITURE.
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- Management Science, 1975, v. 21, n. 7, p. 823, doi. 10.1287/mnsc.21.7.823
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OPTIMAL ADVERTISING EXPENDITURE.
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- Management Science, 1971, v. 18, n. 4, p. P-64, doi. 10.1287/mnsc.18.4.P64
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CONSIDERING COMPETITION IN MEDIA PLANNING.
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- Management Science, 1971, v. 17, n. 6, p. B-293, doi. 10.1287/mnsc.17.6.B293
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COMPETITIVE ORGANIZATIONAL STRUCTURES IN COUPLED MARKETS.
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- Management Science, 1968, v. 14, n. 12, p. B-663, doi. 10.1287/mnsc.14.12.B663
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إستخدام الإعلانات الضمنية في الأفلام السينمائية الأجنبية وهو بحث مستل من رسالة ماجستير.
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- Al-Bahith Al-Aalami, 2021, v. 13, n. 51, p. 169
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Using OD to Enhance Shareholder Value: Delivering Business Results in BP Castrol Marine.
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- Organization Development Journal, 2007, v. 25, n. 3, p. P97
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ТЕНДЕНЦИИ ПРИ ГЛОБАЛНИТЕ РАЗХОДИ ЗА РЕКЛАМА ЗА ПЕРИОДА 2012-2022. ВЛИЯНИЕ НА COVID-19.
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- Management & Education / Upravlenie i Obrazovanie, 2021, v. 17, n. 2, p. 135
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ТЕНДЕНЦИИ В РАЗВИТИЕТО НА РЕКЛАМАТА ЗА ПЕРИОДА 2013 - 2019
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- Management & Education / Upravlenie i Obrazovanie, 2020, v. 16, n. 2, p. 138
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The role of media connections in seasoned equity offerings.
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- Journal of Financial Research, 2024, v. 47, n. 3, p. 667, doi. 10.1111/jfir.12370
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Informativeness of mutual fund advertisements: Does advertising communicate fund quality to investors?
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- Financial Management (Wiley-Blackwell), 2021, v. 50, n. 1, p. 203, doi. 10.1111/fima.12323
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AN INVENTORY MODEL FOR COORDINATING ORDERING, PRICING AND ADVERTISEMENT POLICY FOR AN ADVANCE SALES SYSTEM.
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- Yugoslav Journal of Operations Research, 2020, v. 30, n. 3, p. 325, doi. 10.2298/YJOR190315016A
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ASYMMETRIC IMPACT OF ADVERTISING REVENUES ON CONSUMER BEHAVIOR: A BIVARIATE APPROACH.
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- Central European Business Review, 2019, v. 8, n. 2, p. 1, doi. 10.18267/j.cebr.212
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IMPLICATIONS OF A MODAL-DELAYED DISTRIBUTION LAG RESPONSE TO ADVERTISING EXPENDITURE.
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- Decision Sciences, 1975, v. 6, n. 4, p. 646, doi. 10.1111/j.1540-5915.1975.tb01050.x
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The extent of global alcohol marketing and its impact on youth.
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- Contemporary Drug Problems, 2010, v. 37, n. 1, p. 57, doi. 10.1177/009145091003700104
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Advertising expenditure in 1950s Britain.
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- Business History, 2010, v. 52, n. 4, p. 651, doi. 10.1080/00076791003753194
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THE EFFECT OF GOVERNMENT POLICY ON TOBACCO ADVERTISING STRATEGIES.
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- Bulletin of Economic Research, 2010, v. 62, n. 3, p. 243, doi. 10.1111/j.1467-8586.2009.00319.x
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Inequality aversion in cooperative advertising in supply chain: an experimental study.
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- International Journal of Production Research, 2022, v. 60, n. 23, p. 7113, doi. 10.1080/00207543.2021.2004465
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Advertising spend and its impact on FMCG profitability (A case study of Unilever and Procter & Gamble).
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- Journal of Marketing & Management, 2024, v. 15, n. 1, p. 30
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Impact of Advertising and Sales Promotion Expenditures on Sales of National & Multinational FMCG Organizations in Pakistan - A Comparative Study on Nestle Pakistan Limited and Shield Corporation Limited.
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- Journal of Marketing & Management, 2024, v. 15, n. 1, p. 1
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Impact of Advertising Expense on the Profitability of Banks: A Study on the Leading Banks of Pakistan.
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- Journal of Marketing & Management, 2023, v. 14, n. 2, p. 30
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Impact of Advertising Expenditure on the Sales of the Textile Industry: (A Case Study of Leading Textile Companies in Pakistan).
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- Journal of Marketing & Management, 2023, v. 14, n. 1, p. 33
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Examining the Correlation Between Hofstede's Dimensions and the Media Expenditure in the Global Market.
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- Journal of Marketing & Management, 2019, v. 10, n. 1, p. 19
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Reconversion in a declining market: the return to profitability of the print newspaper industry.
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- Journal of Media Business Studies, 2023, v. 20, n. 2, p. 204, doi. 10.1080/16522354.2022.2104556
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The Paradigm Shift in Advertising and its Meaning for Advertising-Supported Media.
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- Journal of Media Business Studies, 2007, v. 4, n. 1, p. 41
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Advertising Media Efficiency of FMCG Firms in India: An Empirical Investigation Using Data Envelopment Analysis.
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- IUP Journal of Management Research, 2016, v. 15, n. 1, p. 37
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Strategic Responses to Entry in Communications Markets: Evaluating Financial Consequences for Incumbents.
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- Antitrust Bulletin, 2019, v. 64, n. 2, p. 214, doi. 10.1177/0003603X19844629
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Social Media Sentiments and Firm Value.
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- Applied Economics, 2022, v. 54, n. 26, p. 2983, doi. 10.1080/00036846.2021.2001421
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REKLAM HARCAMALARI BANKALARIN FİNANSAL PERFORMANSINI ETKİLER Mİ?
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- World of Accounting Science, 2021, v. 23, n. 4, p. 665, doi. 10.31460/mbdd.837165
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Effect of Advertising Expenditure on Firm Performance of Filipino Corporations: A Two-Stage Least Squares Analysis.
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- DLSU Business & Economics Review, 2020, v. 30, n. 1, p. 70
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The contribution of managerial ability on customer satisfaction: an empirical investigation.
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- Journal of Strategic Marketing, 2023, v. 31, n. 2, p. 343, doi. 10.1080/0965254X.2021.1904436
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Can socially irresponsible firms benefit from corporate advertising?
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- Journal of Strategic Marketing, 2020, v. 28, n. 2, p. 95, doi. 10.1080/0965254X.2018.1482366
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