Works matching DE "MARKETING
Results: 5000
'We're not all into death and doom ... it's more an appreciation of the macabre.' Exploring brand success at dark tourism festivals.
- Published in:
- Journal of Tourism & Cultural Change, 2024, v. 22, n. 4, p. 456, doi. 10.1080/14766825.2024.2405939
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- Article
Are we marketing rebellion?
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- Conflict, Security & Development, 2024, v. 24, n. 6, p. 559, doi. 10.1080/14678802.2024.2431910
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- Article
Picaros and shapeshifters: the postcolonial picaresque style in GauZ's Standing Heavy.
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- Journal of the African Literature Association, 2024, v. 18, n. 1, p. 50, doi. 10.1080/21674736.2024.2313827
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- Publication type:
- Article
African American Women’s Language Use in Response to Male Partners’ Condom Negotiation Tactics.
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- Communication Studies, 2018, v. 69, n. 1, p. 67, doi. 10.1080/10510974.2017.1412335
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- Article
Living in the Buckle: Promoting LGBT Outreach Services in Conservative Urban/Rural Centers.
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- Communication Studies, 2010, v. 61, n. 1, p. 70, doi. 10.1080/10510970903398010
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- Publication type:
- Article
Editorial.
- Published in:
- 2005
- Publication type:
- Editorial
Intangible Marketing Assets: A Managerial Accounting Perspective.
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- Accounting & Business Research, 1990, v. 21, n. 81, p. 41, doi. 10.1080/00014788.1990.9729402
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- Article
Transfer Pricing: A Fair and Neutral Procedure.
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- Accounting & Business Research, 1982, v. 12, n. 48, p. 273, doi. 10.1080/00014788.1982.9728819
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- Article
A New Proposal for Setting Intra-Company Transfer Prices.
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- Accounting & Business Research, 1982, v. 12, n. 46, p. 97, doi. 10.1080/00014788.1982.9728794
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- Publication type:
- Article
Make Cause-Related Marketing Messages about Your Customers, Not the Brand: How High-Integrity Brands Can Reduce Perceived Bragging about Charitable Donations.
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- Journal of Advertising Research (Taylor & Francis), 2024, v. 64, n. 4, p. 501, doi. 10.2501/JAR-2024-028
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- Publication type:
- Article
"That's It!" How Short Exclamations Boost the Effectiveness of Price Communications: Using "Containing Language" to Influence Perceived Price Complexity and Offer Fairness.
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- Journal of Advertising Research (Taylor & Francis), 2024, v. 64, n. 4, p. 398, doi. 10.2501/JAR-2024-025
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- Publication type:
- Article
Virtual Reality Marketing: What Does It Mean to Have a 3D Experience?: Effects of Stereopsis on Consumer Perceptions and Marketing Outcomes.
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- Journal of Advertising Research (Taylor & Francis), 2024, v. 64, n. 3, p. 301, doi. 10.2501/JAR-2024-021
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- Publication type:
- Article
Ignite the Scent: The Effectiveness of Implied Explosion in Perfume Ads: How Dynamic Images and Messaging Drive Scent Perception and Purchase Intention.
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- Journal of Advertising Research (Taylor & Francis), 2024, v. 64, n. 2, p. 154, doi. 10.2501/JAR-2024-010
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- Publication type:
- Article
Calculating Outcome Rates in Web Surveys.
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- Canadian Journal of Program Evaluation, 2015, v. 30, n. 1, p. 90, doi. 10.3138/cjpe.30.1.90
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- Publication type:
- Article
Branding the Alsatian Oxymoron: The Production of Ambivalent Identity.
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- Signs & Society, 2016, v. 4, p. S163, doi. 10.1086/684804
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- Publication type:
- Article
The Indexical Reordering of Language in Times of Crisis: Nation, Region, and the Rebranding of Place in Shetland and Western Ireland.
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- Signs & Society, 2016, v. 4, p. S106, doi. 10.1086/684680
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- Publication type:
- Article
The Nation Brand Regime: Nation Branding and the Semiotic Regimentation of Public Communication in Contemporary Macedonia.
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- Signs & Society, 2016, v. 4, p. S70, doi. 10.1086/684613
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- Publication type:
- Article
Representing Corporate Social Responsibility, Branding the Commodity as Gift, and Reconfiguring the Corporation as 'Super-' Person.
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- Signs & Society, 2015, p. S151, doi. 10.1086/679603
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- Publication type:
- Article
'Enter the Brocktagon': authenticity, artifice & the creation of the hybridised combat sports star.
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- Celebrity Studies, 2024, v. 15, n. 1, p. 23, doi. 10.1080/19392397.2023.2295766
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- Publication type:
- Article
Die italienische Küche in der Schweiz.
- Published in:
- 2021
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- Publication type:
- Book Review
How Candidates Influence Each Other in Electoral Politics: Intercandidate Agenda-Building in Florida's 2018 Midterm Election.
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- Journal of Political Marketing, 2024, v. 23, n. 4, p. 353, doi. 10.1080/15377857.2022.2040690
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- Publication type:
- Article
Celebrities, Advertising Endorsement, and Political Marketing in Spain: The Popular Party's April 2019 Election Campaign.
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- Journal of Political Marketing, 2024, v. 23, n. 2, p. 123, doi. 10.1080/15377857.2021.1950099
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- Publication type:
- Article
Incorporation of different types of farmers into different coffee markets.
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- Canadian Journal of Development Studies, 2024, v. 45, n. 1, p. 161, doi. 10.1080/02255189.2023.2245531
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- Publication type:
- Article
Effects of Offline Versus Online Promotional Media on Consumer Response: Can Print versus Online Coupons Be More Effective at Increasing Redemption Behavior?
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- Journal of Advertising Research (Taylor & Francis), 2024, v. 64, n. 4, p. 416, doi. 10.2501/JAR-2024-030
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- Publication type:
- Article
Optimizing Product Placement Interface Design in Mobile Food Delivery Marketing: An EEG Study of the Visual Gestalt Effect On Consumers' Purchasing Preferences.
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- Journal of Advertising Research (Taylor & Francis), 2024, v. 64, n. 4, p. 465, doi. 10.2501/JAR-2024-029
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- Publication type:
- Article
Recent trends and strategies for state nongame checkoff funding in the United States.
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- Wildlife Society Bulletin (2328-5540), 2012, v. 36, n. 4, p. 704, doi. 10.1002/wsb.213
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- Publication type:
- Article
Creating cool: The crafting, development, and management of cool brands.
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- Journal of Global Fashion Marketing, 2025, v. 16, n. 2, p. 131, doi. 10.1080/20932685.2024.2431961
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- Publication type:
- Article
Appreciation: Dr Peter V. Nash MA, Phd, FRSA, FSNR.
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- Mariner's Mirror, 2024, v. 110, n. 4, p. 505, doi. 10.1080/00253359.2024.2408178
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- Publication type:
- Article
Cornering the Market on Maternal Affect: A Discourse Analysis of a Social Media Marketing Campaign for Infant Formula.
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- IJFAB: International Journal of Feminist Approaches to Bioethics, 2023, v. 16, n. 2, p. 115, doi. 10.3138/ijfab-2022-0015
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- Publication type:
- Article
Social-relational capabilities: strategic transformation of brand resources to increase brand equity.
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- International Review of Retail, Distribution & Consumer Research, 2024, v. 34, n. 1, p. 73, doi. 10.1080/09593969.2023.2207033
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- Publication type:
- Article
The Market Demand for University Press Books.
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- Journal of Scholarly Publishing, 2010, v. 42, n. 1, p. 1, doi. 10.3138/jsp.42.1.1
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- Publication type:
- Article
A Tax on Productivity?
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- Journal of Scholarly Publishing, 2009, v. 40, n. 2, p. 201, doi. 10.3138/jsp.40.2.201
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- Publication type:
- Article
Adventures in Trade Publishing.
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- Journal of Scholarly Publishing, 2005, v. 36, n. 3, p. 139, doi. 10.3138/jsp.36.3.139
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- Publication type:
- Article
The Marketing That Authors Really Want.
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- Journal of Scholarly Publishing, 2005, v. 36, n. 3, p. 133, doi. 10.3138/jsp.36.3.133
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- Publication type:
- Article
'De Libris Incognitis'
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- Journal of Scholarly Publishing, 2004, v. 35, n. 2, p. 118, doi. 10.3138/jsp.35.2.118
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- Publication type:
- Article
A Scholarly Book Marketing Fantasy.
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- Journal of Scholarly Publishing, 2002, v. 34, n. 1, p. 53, doi. 10.3138/jsp.34.1.53
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- Publication type:
- Article
Marketing Scholarly Publishing: Monographs as Lite Beer.
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- Journal of Scholarly Publishing, 1997, v. 28, n. 4, p. 218
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- Publication type:
- Article
Regulating influencers' commercial communication: No legislation, hardly any self‐regulation and policy recommendations.
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- Policy & Internet, 2024, v. 16, n. 4, p. 859, doi. 10.1002/poi3.411
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- Publication type:
- Article
Redefining Excellence: Exploring the Influence of Social Comparison on Green Product Evaluation.
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- Psychology & Marketing, 2025, v. 42, n. 3, p. 684, doi. 10.1002/mar.22146
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- Publication type:
- Article
Patterns of company misconduct, recidivism, and complaint resolution delays: A temporal analysis of UK pharmaceutical industry self‐regulation within the European context.
- Published in:
- Regulation & Governance, 2025, v. 19, n. 1, p. 200, doi. 10.1111/rego.12609
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- Publication type:
- Article
Five Ways AI Can Transform Your Podiatry Practice Today: Get in on today's hottest trend.
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- Podiatry Management, 2025, v. 44, n. 3, p. 105
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- Publication type:
- Article
Method for Mining the Opinion Leaders in Social Networks.
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- International Journal of Computational & Electronic Aspects in Engineering (IJCEAE), 2024, v. 5, n. 4, p. 141, doi. 10.26706/ijceae.5.4.20241102
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- Publication type:
- Article
A moderated mediation model of the relationship between adolescent screentime, online privacy cognitions and exposure to online substance marketing.
- Published in:
- Child & Family Social Work, 2025, v. 30, n. 1, p. 48, doi. 10.1111/cfs.13105
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- Publication type:
- Article
Mixed Couples, Mixed Attitudes: How Interracial Couples in Marketing Appeals Influence Brand Outcomes.
- Published in:
- Journal of Consumer Research, 2025, v. 51, n. 6, p. 1144, doi. 10.1093/jcr/ucae047
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- Publication type:
- Article
The Visual Complexity = Higher Production Cost Lay Belief.
- Published in:
- Journal of Consumer Research, 2025, v. 51, n. 6, p. 1167, doi. 10.1093/jcr/ucae044
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- Publication type:
- Article
Packaging of disposable vaping products and e‐liquids in England, Canada and the United States: A content analysis.
- Published in:
- Addiction, 2025, v. 120, n. 3, p. 483, doi. 10.1111/add.16611
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- Publication type:
- Article
Young adults' visual attention to features of social media marketing for disposable e‐cigarettes and associated perceptions.
- Published in:
- Addiction, 2025, v. 120, n. 3, p. 439, doi. 10.1111/add.16586
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- Publication type:
- Article
Trends in where people buy their vaping products and differences by user and device characteristics: A population study in England, 2016–23.
- Published in:
- Addiction, 2025, v. 120, n. 3, p. 539, doi. 10.1111/add.16387
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- Publication type:
- Article
CRAFTING DYNAIC MARKETING COMMUNICATION STRATEGIES FOR SPORT SUCCESS.
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- Research in Physical Education, Sport & Health, 2024, v. 13, n. 1, p. 121, doi. 10.46733/PESH24131121rj
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- Publication type:
- Article
Association of fully branded, standardized packaging and limited flavor and brand descriptors of e‐liquids with interest in trying products among youths in Great Britain.
- Published in:
- Addiction, 2025, v. 120, n. 4, p. 620, doi. 10.1111/add.16763
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- Publication type:
- Article