Works matching DE "SOCIAL marketing"
Results: 3484
Between Stability and Liberty: The Transformation of China and Its Controversial Impacts on the Global South in Times of Crises.
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- Journal of Economic Issues, 2022, v. 56, n. 2, p. 416, doi. 10.1080/00213624.2022.2057170
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- Article
INTIMIDADE E MERCADO NO INSTAGRAM: TRABALHO RELACIONAL COMO ESTRATÉGIA DE DENEGAÇÃO DO ECONÔMICO.
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- Sociologia & Antropologia, 2024, v. 14, n. 2, p. 1, doi. 10.1590/2238-38752024v1425
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- Article
From Scientific Speculation to Effective Adaptive Management: A case study of the role of social marketing in promoting novel restoration strategies for degraded dry lands.
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- Ecology & Society, 2010, v. 15, n. 3, p. 1, doi. 10.5751/ES-03168-150306
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- Article
Leveraging sport events for the promotion of human rights in host communities: diffusion of anti-trafficking campaigns at Super Bowl LIV.
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- Sport Management Review, 2023, v. 26, n. 2, p. 203, doi. 10.1080/14413523.2022.2120010
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- Article
A network perspective on cause-related marketing collaborations in professional sport.
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- Sport Management Review, 2022, v. 25, n. 1, p. 81, doi. 10.1080/14413523.2021.1877941
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- Article
Colliding mandates of social enterprises: exploring the financial strategies, environment, and social-market tensions of bicycles-for-development organizations.
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- Sport Management Review, 2021, v. 24, n. 5, p. 791, doi. 10.1080/14413523.2021.1899721
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- Article
Leveraging spectator emotion: A review and conceptual framework for marketing health behaviors in elite sports.
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- Sport Management Review, 2020, v. 23, n. 2, p. 183, doi. 10.1016/j.smr.2019.05.003
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- Article
A typology of cause-related marketing approaches in European professional basketball.
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- Sport Management Review, 2018, v. 21, n. 4, p. 347, doi. 10.1016/j.smr.2017.08.006
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- Article
A role of team and organizational identification in the success of cause-related sport marketing.
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- Sport Management Review, 2013, v. 16, n. 2, p. 161, doi. 10.1016/j.smr.2012.09.001
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- Article
Practical analysis of the impact of social marketing strategies on attitudes of potential reproductive cell donors in the Republic of Serbia.
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- Vojnosanitetski Pregled: Military Medical & Pharmaceutical Journal of Serbia, 2023, v. 80, n. 8, p. 698, doi. 10.2298/VSP221115006D
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- Article
Book Review: Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing (3rd ed.).
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- 2013
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- Book Review
Buying Stuff, Saving Lives—A Critical Account of Product (RED)'s Economics of Attention.
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- Southern Communication Journal, 2012, v. 77, n. 3, p. 216, doi. 10.1080/1041794X.2011.642053
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- Article
'Student Switch Off!': how do university students respond to a corporate-sponsored pro-environmental social marketing campaign?
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- Studies in Higher Education, 2019, v. 44, n. 9, p. 1691, doi. 10.1080/03075079.2018.1474456
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- Article
Examining the effect of an environmental social marketing intervention among university employees.
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- Studies in Higher Education, 2018, v. 43, n. 11, p. 2104, doi. 10.1080/03075079.2017.1309647
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- Article
Wirtschaftsordnung and Wirtschaftspolitik (Book Review).
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- 1967
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- Book Review
Enviro-Bragging: When Influencers Should Not Be Humble about a Brand's Sustainability.
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- Journal of Interactive Advertising, 2023, v. 23, n. 3, p. 259, doi. 10.1080/15252019.2023.2232781
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- Article
Engaging in Dialogues: The Impact of Comment Valence and Influencer-Viewer Interaction on the Effectiveness of YouTube Influencer Marketing.
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- Journal of Interactive Advertising, 2023, v. 23, n. 2, p. 166, doi. 10.1080/15252019.2023.2167501
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- Article
Influencer Marketing and Social Commerce: Exploring the Role of Influencer Communities in Predicting Usage Intent.
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- Journal of Interactive Advertising, 2022, v. 22, n. 3, p. 249, doi. 10.1080/15252019.2022.2111243
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- Article
Effects of personal, social and environmental factors on physical activity behavior among adults.
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- Portuguese Journal of Public Health / Revista Portuguesa de Saúde Pública, 2010, v. 28, n. 1, p. 7
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- Article
Métodos e instrumentos de evaluación en los programas de formación de pares para personas con problemas de salud mental: revisión documental.
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- Interface - Comunicação, Saúde, Educação, 2023, v. 27, p. 1, doi. 10.1590/interface.220108
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- Article
Multimodal strategies of emotional governance: a critical analysis of ‘nudge’ tactics in health policy.
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- Critical Discourse Studies, 2018, v. 15, n. 1, p. 39, doi. 10.1080/17405904.2017.1382381
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- Article
Informing online professional dietetics practice: The development and pilot testing of the Social Media Evaluation Checklist.
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- Nutrition & Dietetics, 2023, v. 80, n. 4, p. 351, doi. 10.1111/1747-0080.12794
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- Article
'Cause marketing' walks thin line between altruism, opportunism.
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- Public Relations Tactics, 2011, v. 18, n. 4, p. 4
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- Article
The Social Market After the Crash.
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- Political Quarterly, 2013, v. 84, n. 1, p. 4, doi. 10.1111/j.1467-923X.2013.12000.x
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- Article
A Reply to Michael Jacobs.
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- Political Quarterly, 2013, v. 84, n. 1, p. 28, doi. 10.1111/j.1467-923X.2013.12007.x
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- Article
Beyond the Social Market: Rethinking Capitalism and Public Policy.
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- Political Quarterly, 2013, v. 84, n. 1, p. 16, doi. 10.1111/j.1467-923X.2013.12006.x
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- Article
PREPARING FOR THE SINGLE EUROPEAN MARKET: A NEW AGENDA FOR GOVERNMENT-INDUSTRY RELATIONS.
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- Political Quarterly, 1991, v. 62, n. 3, p. 338, doi. 10.1111/j.1467-923X.1991.tb00864.x
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- Article
THE "SOCIAL MARKET ECONOMY": PRINCIPLES BEHIND THE POLICIES?
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- Political Quarterly, 1984, v. 55, n. 3, p. 245, doi. 10.1111/j.1467-923X.1984.tb02603.x
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- Article
OTHER CUSTOMERS IN SHARED SERVICESCAPE: A SYSTEMATIC REVIEW AND FUTURE RESEARCH AGENDA.
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- Journal of Services Research, 2021, v. 21, n. 2, p. 189
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- Article
"Sometime in the future"—The technology entrepreneur as utopian market hero.
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- Marketing Theory, 2023, v. 23, n. 1, p. 99, doi. 10.1177/14705931221137729
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- Article
Editorial: Troubled times demand heroes: Heroic marketing and marketing heroes.
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- 2023
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- Publication type:
- Editorial
Professional reflexivity in customer involvement: Tensions and ambiguities in between identities.
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- Marketing Theory, 2022, v. 22, n. 4, p. 477, doi. 10.1177/14705931221087710
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- Article
How brands mobilize status, reputation, and legitimacy cues to signal their social standing: The case of luxury watchmaking.
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- Marketing Theory, 2022, v. 22, n. 3, p. 333, doi. 10.1177/14705931221089327
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- Article
The social thickening of market futures: Exploring the discursive work of drone visioneers.
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- Marketing Theory, 2022, v. 22, n. 3, p. 311, doi. 10.1177/14705931221084356
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- Article
See finish! Scunnered!! A vernacular critique of hierarchies of knowledge in marketing.
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- Marketing Theory, 2022, v. 22, n. 2, p. 229, doi. 10.1177/14705931221074724
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- Article
Clarifying and expanding the theory typology: A reply to readers' comments.
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- Marketing Theory, 2021, v. 21, n. 3, p. 433, doi. 10.1177/14705931211012746
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- Article
Autonomy as license to operate: Establishing the internal and external conditions of informed choice in marketing.
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- Marketing Theory, 2020, v. 20, n. 4, p. 527, doi. 10.1177/1470593120926255
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- Article
Collective reflexivity in social marketing through ethnographic film-making: The Yolngu story of tobacco in Yirrkala, Australia.
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- Marketing Theory, 2020, v. 20, n. 1, p. 123, doi. 10.1177/1470593119870215
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- Article
Social marketing partnerships: Evolution, scope and substance.
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- Marketing Theory, 2019, v. 19, n. 2, p. 169, doi. 10.1177/1470593118799810
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- Article
Towards a service-dominant approach to social marketing.
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- Marketing Theory, 2016, v. 16, n. 2, p. 194, doi. 10.1177/1470593115607941
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- Article
Re-cognising the interactive space: Marketing for social transformation.
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- Marketing Theory, 2014, v. 14, n. 4, p. 431, doi. 10.1177/1470593114523444
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- Article
A framework for sustainable marketing.
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- Marketing Theory, 2011, v. 11, n. 2, p. 143, doi. 10.1177/1470593111403218
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- Article
Representations of women’s active embodiment and men’s ritualized visibility in sport.
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- Marketing Theory, 2010, v. 10, n. 4, p. 369, doi. 10.1177/1470593110382825
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- Article
Marketing in the Public Sector: Towards a Typology of Public Services.
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- Marketing Theory, 2003, v. 3, n. 4, p. 427, doi. 10.1177/1470593103042005
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- Article
The Community Readiness Model: A Complementary Approach to Social Marketing.
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- Marketing Theory, 2003, v. 3, n. 4, p. 411, doi. 10.1177/1470593103042006
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- Article
A Further Development in Social Marketing: Application of the MOA Framework and Behavioral Implications.
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- Marketing Theory, 2003, v. 3, n. 3, p. 387, doi. 10.1177/147059310333001
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- Article
Ready to Fly Solo? Reducing Social Marketing's Dependence on Commercial Marketing Theory.
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- Marketing Theory, 2003, v. 3, n. 3, p. 365, doi. 10.1177/147059310333006
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- Article
Extending the Vision of Social Marketing through Social Capital Theory: Marketing in the Context of Intricate Exchange and Market Failure.
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- Marketing Theory, 2003, v. 3, n. 3, p. 323, doi. 10.1177/147059310333002
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- Article
The Critical Contribution of Social Marketing: Theory and Application.
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- Marketing Theory, 2003, v. 3, n. 3, p. 305, doi. 10.1177/147059310333005
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- Article
The Life Trajectory of Social Marketing: Some implications.
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- Marketing Theory, 2003, v. 3, n. 3, p. 293, doi. 10.1177/147059310333004
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- Article